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Why Email Marketing Key to Web 3.0 Website Design

Why Email Marketing Key to Web 3.0 Website Design | AtDotCom Social media | Scoop.it

Website design is about to change about as much as something can change and email marketing is already half way there. Email marketers such as @Bronto move massive amounts of information in real time.

Welcome to the future.

The future of web design will happen in real time, be logic based and require a mountain of creative controlled by predictive analytics in real time. If that sounds like email marketers are sitting pretty you win a cookie.

Bronto became Cure Cancer Starter's (http://www.curecancerstarter.org) email marketing and marketing automation partner today (http://sco.lt/55jx1F ).  Bronto joins Atlantic BT and the Story of Cancer Foundation (501c3) in the Tech Cures Cancer Movement. 

This deck is about where web design is headed (at light speed) and why thinking like an email-marketer is a good idea. 

#TechCuresCancer @CureCancerStart



 


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Rim Riahi's curator insight, July 14, 2013 12:36 AM

Welcome to the future.

The future of web design will happen in real time, be logic based and require a mountain of creative controlled by predictive analytics in real time. If that sounds like email marketers are sitting pretty you win a cookie.

Martin (Marty) Smith's comment, July 15, 2013 12:23 PM
Dolly, disagree. The biggest myth is the significant difference between B2B and B2C marketing online, a myth you may believe. I've been an Ecom Director and now run marketing for an agency. The process of read the cookie, fire the creative is going to be very important for B2B websites for much the same reason as the tactic will be critical for B2C. MAD or Mutually Assured Destruction says if a competitor is firing more relevant information faster than your website they win. The logic discussed here applies equally well to B2B or B2C websites. The main difference is the conversion funnel. B2B conversion funnels are LONGER in time, but the advantage of wrapping a website around a visitor and then following with persona based email marketing is the key to web 3.0 no matter what side of the Rubicon your website resides upon (B2B or B2C). Feel free to support your statement with links or further posts, but your assertion hasn't been true to my B2C and now B2B experience. I still see read the cookie or behavior and fire the creative / content as one of the most valuable HTML5 and CSS3 advances. The fact few B2B relationship based sellers are there yet doesn't mean the tactic isn't beyond valuable.
Robin Martin's comment, July 15, 2013 3:28 PM
Thanks for sharing Marty!
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P vs. I: Pinterest Best For Older Women, Instragram Is Younger And More Men

P vs. I: Pinterest Best For Older Women, Instragram Is Younger And More Men | AtDotCom Social media | Scoop.it
Analysis of Instagram vs Pinterest audience usage data and a model for determining which platform is right for your company or brand.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 13, 2012 11:12 AM

Great piece on how to figure which social network will work best for your business vertical. Love the, "Let's go to the DATA," approach. 

Jeff Domansky's curator insight, December 13, 2012 2:10 PM

Marketers and communicators take note.

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The New Retargeting | MIT Technology Review

The New Retargeting | MIT Technology Review | AtDotCom Social media | Scoop.it
Ads that follow you from one website to another are increasingly common, but in the rush for more tailored advertising, age-old wisdom may be lost.

Via Martin (Marty) Smith
John van den Brink's insight:

Great Scoop via Martin Smith about Retargeting. Read the article and Martin's Insight.

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Martin (Marty) Smith's curator insight, April 19, 2013 4:56 PM

.
Weighing In On Retargeting

My friend Frank Pollock asked me to weigh in on this excellent post from Sloan. Here is my take on The New Ad Retargeting:

The Future Of Ad Retargeting
Great post by +Frank Pollock. Here is my answer to his question:

Retargeting works, but I like where this post is going too. I've felt for some time that simple static retargeting is dead. Static retargeting is displaying a batch and blast ad group and this article rightfully picks that idea apart.

I see a new kind of retargeting that combines sophisticated ad serving of thehttp://www.adzerk.com/ variety combined with predictive analytics, personas and segments. 

It is not enough to know I didn't respond to that last ad display. It is more important to know that I didn't respond and so that puts me into a new track, a track created by others within the same archetype or persona group (or tribe) who've acted in the same way. 

Can you rogue out of all tracks? Sure but those are exceptions that prove the value of well thought out branching paths and algorithms. When you are on track A and don't click you fall through to track A-1 and so on. The view / click feedback loop is so important and something quants such as +Melinda Thielbar should be able to help us tighten. 

Anytime "sophisticated" and "branching algorithms" are in the same sentence it means your creative investment must quadruple, but that will be true for Web 3.0 anyway since we will create NO static boxes and only dynamic threads to be fed based on sophisticated branching algorithms. 

Would I use simple static ad retargeting now? Probably NOT. Would I combine retargeting with ad serving, personas and sophisticated branching what if algorithms? In a heart beat :).M