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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs

The Ways Storytelling Helped Raise $6.8 Mil in 24 Hrs | AtDotCom Social media | Scoop.it
How does a charitable institution raise $6.8 million in one single day?  Ask Columbia University, and their agency, Story WorldWide.

Via Karen Dietz
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Karen Dietz's curator insight, August 12, 2013 3:18 PM

Here is a terrific example of Columbia University (CU) using storytelling, combined with other techniques, to create an exceedingly effective fundraising campaign. As story colleague Omar Kattan writes in this article, CU and their fundraising partner took several steps at the same time. They developed:


  1. A content hub on Facebook containing the mission and story of Giving Day told through an animated film.
  2. A donation form, leaderboard, YouTube videos and two live streaming round-table discussions with online chat components.
  3. They also also provided regularly updated content, ongoing conversation management and rapid-response troubleshooting during the 24-hour fundraising event. 


It was a concentrated effort that won big. I particularly liked point #3 -- including ongoing conversation in the mix. Conversation and story sharing is critically important when using stories in fundraising. When the organization shares a story, it prompts a story in return. So make sure you provide for this as you work with your business stories!


And I like how Omar also included links to the actual stories the campaign used. The video from CU on the website is more a promo piece than a story. But stories were part of the campaign and it made a difference.


Go read the article, look at the other amazing stats shared, and enjoy the stories.


This review was written by Karen Dietz for her curated content Just Story It at www.scoop.it/t/just-story-it

Rescooped by John van den Brink from Personal Branding Using Scoopit
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Can You Help Crowdsource Story of Cancer Foundation Board?

Can You Help Crowdsource Story of Cancer Foundation Board? | AtDotCom Social media | Scoop.it

Save Ferris
As many of my Scoop.it friends know I'm creating a nonprofit foundation called The Story of Cancer Foundation. The foundation's mission is simple - Tech Cures Cancer.

Our first project is CureCancerStarter.org is underway. Now we need a great board with more experience at creating cause marketing on a BIG scale than ME (won't be hard :).  

If you have ideas, know people who can help or want to mentor, adopt or save me, please do so (lol). 

Martin.Smith(at)Atlanticbt.com or MartinSellingzoe(at)aol

@ScentTrail on Twitter or @StoryofCancer or @CureCancerStart 


PLS, LIKE us on Facebook too: http://www.facebook.com/CureCancerStarter 

Thanks, Marty  


Via Martin (Marty) Smith
John van den Brink's insight:

Can You Help Crowdsource Story of Cancer Foundation Board? Do you have ideas or suggestions? Support CureCancerStarter.org!

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