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Rescooped by John van den Brink from MEDIACLUB!

ST[new york]RY -- A Clever Retail Narrative

ST[new york]RY -- A Clever Retail Narrative | AtDotCom Social media |
Rachel Shechtman's latest retail narrative edited by Cool Hunting...

Oh, how clever this store owner is! Her NY City boutique changes its concept every 3-4 weeks in order to tell a different story. 

In fact, each table or shelf serves as a narrative that unfold before your eyes -- or at least that is what the article says.

The owner envisions her space like a magazine (now how creative is that?!) and each issue tells a unique story. She selects her products for sale so they are relevant to the story.

There are other great insights here about storytelling and retail so go ahead and read the entire article. Here's the link: 

So who is in NY who can check this out and let us know if what this retail space is doing rises to the level of 'narrative'? 

I sure hope [Story] does -- because I think it is a brillian idea!

Post your comments below once you've visited the shop or if you have other thoughts :)

This review was written by Karen Dietz for her curated content on business storytelling at 

Via Karen Dietz, Martin Sturmer
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Rescooped by John van den Brink from Just Story It! Biz Storytelling!

When Is A Story Not A Story?

When Is A Story Not A Story? | AtDotCom Social media |

The presenter correctly indicated that stories can be used to hold interest that might otherwise drift. He supported this by outlining a structure:

Start with the point you want to make; Illustrate the point with a story; Provide an example or application that supports your point.

Ugh!! I can't stand this flow because it is simply a regurgitation of the old "Tell them what you are going to tell them; tell them; then tell you what you told them." I agree with the author of the article who says this is not storytelling. The author continues to say:


A side benefit, he contended, is that this structure can be quickly delivered.


It sounds logical, but it is not storytelling. Speeding through events with an eye on the clock cuts the heart out of emotional involvement, and effective storytelling ties directly into the emotions of the audience.


Now, this structure can certainly work when the second step is changed to “Illustrate the point with an anecdote.”


I love this article because it is a terrific discussion about the difference between an anecdote and a story -- and when/how to use each effectively. The author makes great points and I know you will get a lot from reading this post.


And if you want more examples of different narrative forms so you can be a smarter storyteller, then go download my free guide "Narrative Forms -- What the Heck is a Story Anyway? Why Can't I Just Use An Example?" and scroll down to #2 on the page.

Via Gregg Morris, Karen Dietz
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