Great conversations with Guillaume Decugis, Mark Schaefer, Phil Buckley, Mark Traphagen & others last week convince me there's a Curatti in our future.
Curatti is an example of the HuffPost, BuzzFeed, Mashable multi-author, multi-thread held together by content curation model. I've noted to own the conversaton is to own the traffic. This model is best way to "own the converation" today and that is why there is a Curatti in your future.
Via Martin (Marty) Smith