AtDotCom Social media
42.5K views | +0 today
Follow
AtDotCom Social media
Great social media topics
Your new post is loading...
Your new post is loading...
Rescooped by John van den Brink from Curation, Social Business and Beyond
Scoop.it!

Why Your Website Needs a Mobile Experience Design

Why Your Website Needs a Mobile Experience Design | AtDotCom Social media | Scoop.it
Somewhere north of a billion: that’s the boggling number of websites the internet houses—but most of them aren’t optimized for mobile viewing. Although mobile and tablet devices are the internet

Via janlgordon
more...
janlgordon's comment, June 28, 11:22 PM
Thank you @Jenne and @Skylly_W :-)
janlgordon's comment, July 15, 10:50 AM
Thank you @Anna :-)
janlgordon's comment, July 27, 10:43 AM
Thank you @Antonio Ormachea :-)
Rescooped by John van den Brink from Curation, Social Business and Beyond
Scoop.it!

Is Your Business Poised for the New Digital Customer's Journey?

Is Your Business Poised for the New Digital Customer's Journey? | AtDotCom Social media | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.

Via janlgordon
more...
Josette Williams's curator insight, July 5, 2013 4:33 PM

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

Kun Le's curator insight, July 7, 2013 10:58 AM

add your insight...

 

Richard Stadler's curator insight, July 8, 2013 4:33 AM

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

Rescooped by John van den Brink from Mobile Marketing Strategy and beyond
Scoop.it!

Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC] | AtDotCom Social media | Scoop.it
Is Mobile Video The Next Big Thing In Social Media? [INFOGRAPHIC]

Via janlgordon
more...
Russ Merz, Ph.D.'s curator insight, February 22, 2013 12:57 PM

Great summary of the growth in mobile video.

Jaquotot (Jaco)'s curator insight, February 24, 2013 6:40 AM

¡La guerra del video ha comenzado! 

Joshua OCock's comment, March 12, 2013 8:03 AM
Mobile video takeover: commense.
Rescooped by John van den Brink from Curation, Social Business and Beyond
Scoop.it!

‘Content Shock’, Curation and The Golden Opportunity

‘Content Shock’, Curation and The Golden Opportunity | AtDotCom Social media | Scoop.it
At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?

Via janlgordon
more...
janlgordon's curator insight, January 26, 2014 2:00 PM

Quite a stir was made a week ago, when Mark Schaefer published his Content Shock article on the businessesgrow blog.

 

A paraphrasing of the question he asked was, ‘At what point does the exponential increase in content production make the cost of trying to grab and hold attention no longer cost-effective?’

 

The topic resonated me as well as many others and the responses were swift, including  Shel Holtz, Sonia Simone of Copyblogger and Marty Smith, the first two of which are discussed in the piece published in curatti.com (Marty’s piece was published too late to be included).

 

 

We don’t feel that Content Shock is something that any of us need to be concerned over. 

 

Let’s not forget that

 

As content continues to grow, search keeps pace by constantly improving. “

 

Semantic Search may be beyond most people now, but it will become a part of everyone’s life even if in the same mysterious way that a car engine helps that wonderful machine convey us from point A to point B.”

 

And amongst those who stand to gain from the situation are:

 

“Discerning Curators who understand the needs of their readers because they are consumers of the same content, only sharing what blows them away!”

 

… a statement which is at least partly backed up here by an end user perspective:

 

When I need to research something, I go to a few trusted sources and get what I want, when I want it.”

 

 

The message to readers is: “If someone is out there filtering the deluge of articles that you might otherwise have to work your own way through…. it removes the burden of you having to deal with the ever growing content mountain.”

 

So is Content Shock real?  With all the excellent curators and filtering tools available ....... Only for those who insist on reading every source for themselves


Reviewed and written by Jan Gordon for Curatti covering Curation, Social Business and Beyond

janlgordon's comment, January 26, 2014 5:45 PM
Massimo, thank you, happy you liked the article
Rescooped by John van den Brink from Curation, Social Business and Beyond
Scoop.it!

Picture Story: Commerce and the Connected Consumer's Journey

Picture Story: Commerce and the Connected Consumer's Journey | AtDotCom Social media | Scoop.it
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...

Via janlgordon
John van den Brink's insight:

Great "picture story" and insight via Jan Gordon

more...
Michelle Gilstrap's curator insight, May 26, 2013 11:10 AM

This is a very cool way to show e-commerce and how some companies are making the connection with their customer.

janlgordon's comment, June 18, 2013 3:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!
Rescooped by John van den Brink from Mobile Marketing Strategy and beyond
Scoop.it!

Mobile: The Driver of the Future - Brands & Retailers Will Have to Change

Mobile: The Driver of the Future - Brands & Retailers Will Have to Change | AtDotCom Social media | Scoop.it

This article from Mediapost gives you a glimpse into the world of mobile and how it is becoming our conduit to information, communication, engagement and much more.


What implications does this have for advertisers and retailers - interesting insights and food for thought.........


Mobile today and in the future - here are some highlights:


Reading the news, connecting with friends, finding our way, playing games — these are tasks they’ve already commandeered. So why should they not control our homes, plan our vacations, shop(in-store, not just online) and fall in love?


“Ten or 15 years from now, literally everything is going to be controlled by your phone,” says Ly Tran, digital marketing director at Proof Advertising. “It’s where we’ll get all our information, communicate and connect. They’re the driver of the future.”



Mobile devices have already revolutionized shopping. Last year, four out of five U.S. smartphone owners used their devices to help with shopping, according to Google/Ipsos. 


Such statistics make it tempting to predict the death of brick-and-mortar retail. But rather than cede their business, retailers like Best Buy will be forced to embrace mobile as part of the in-store experience, says Mark Silber, executive creative director of WPP mobile agency Joule.


The way retail works now, “you go into Best Buy to check out a TV set and then order it on Amazon,” says Silber. “If Best Buy is interested in surviving, they’re going to have to do something to the in-store experience.”


Selected by Jan Gordon covering "Mobile Marketing Strategy & Beyond"


Read full article here: [ http://bit.ly/QHctVZ]




Via janlgordon
more...
No comment yet.