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A Vs. B Conversations = Simple Social Enagement via @Moon_Audio via @ScentTrail

A Vs. B Conversations = Simple Social Enagement via @Moon_Audio via @ScentTrail | AtDotCom Social media | Scoop.it
Time for a game of Versus!

Fostex versus Sennheiser... Who makes the best headphones? GO!


Friends at http://www.Moon-Audio.com make the best audio cables in the world. Their cables connect to headphones and earphones and passions run HIGH where people's music and gear are concerned.

See Moon Audio's Fostex vs. Sennheiser Question Here
on.fb.me/1uOFvEv

That link takes you to Moon Audio's Facebook page where use of vs. prompts passionate shares and stories of experience and joy. Great simple idea to promote engagement, garner User Generated Content and learn how your customers really FEEL about the brands you sell.

We are working on a vs. tool for Curagami (http://www.curagami.com ) our marketing tool suite meant to create exactly the kind of community Moon Audio is generating right now thanks to a simple "vs." question.


Via Martin (Marty) Smith
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Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT

Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT | AtDotCom Social media | Scoop.it

Quick IM Lesson For Non-IMers
If you don't work in Internet marketing you may not realize every blog post, social net and Tweet is connected and summarized into a Klout score. Here is my Klout score profile page: http://klout.com/#/ScentTrail

The key chart shows Facebook is half of my Klout score. Klout is being used in job interviews and to asses legitimacy of ideas like http://www.curecancerstarter.org. Right now I have 567 Facebook followers mostly friends form Choate, Vassar and my jobs with P&G, M&M/Mars and NutraSweet (some startup friends too).

When you defriend someone you hurt their Klout score and that could be a very big deal. My Facebook churns - Five come on and five drop off. If you are a friend of mine and I did something that makes you want to hit the UNFRIEND button please tell me what it was so I don't do it again (share WHY even if you go ahead and hit the unfriend button as at least then I will know how to avoid more drop offs).

if your Facebook KLOUT is strong and you unfriend then damage is multiplied. I can't think of a GOOD reason to delist someone from your Facebook. Even the most ardent Facebook content creators don't post more than a few times a day (shoot every second a thousand messages hit my twitter feeds).

Please try to be CAREFUL about defriending your friends who are Internet marketers since to do so could cost them jobs and in my case literaly millions for #curingcancer..


If hurting them is what you want then learn a lesson from a cancer survivor - Life is too short to be that mad about nothing at all. I suspect most "de-frienders" have no idea clicking on defriend could hurt the person they are defriending.

I ONLY defriend for spam and will never defriend people I went to school with or know from the various weigh stations of my career. So please don't draw the defriend gun out unless you really mean to inflict HARM (and even then don't defriend).

 


Via Martin (Marty) Smith
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lorrinda's curator insight, November 10, 2013 1:50 AM

klout.com sounds like a sort of digital credit score.  wow.  SO -- use this as a basis for formulating  your, "how to handle unfriendly friends on facebook policy."

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The SEO Value of a Google+ Profile or Page [INFOGRAPHIC]

The SEO Value of a Google+ Profile or Page [INFOGRAPHIC] | AtDotCom Social media | Scoop.it

Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own!


Google+ attracted over 100,000,00 users within the first 6 months of its launch and sites with a Google +1 button across their site generate 3.5 times more visits to their Google+ Page than those without the button.


Learn more about how to use Google+ to enhance your SEO efforts in our infographic.


Via Lauren Moss
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5 Social Media Marketing Safety Tips: Part 2 via @ScentTrail

5 Social Media Marketing Safety Tips: Part 2 via @ScentTrail | AtDotCom Social media | Scoop.it
In Part 2 of his social media marketing safety tips, Marty Smith shares how organisations can act to help prevent themselves being hit by a crisis on the internet.



Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 21, 9:22 AM

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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | AtDotCom Social media | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss, Mau
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!