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Learning To Tell Time: 5 Internet Marketing Time Tips via @Curagami

Learning To Tell Time: 5 Internet Marketing Time Tips via @Curagami | AtDotCom Social media | Scoop.it

Time Management
Time is a TACTIC many Internet marketers forget or don't fully utilize. Here are 5 ways we've learned to tell time:

Time Tip #1: What's Happening NOW?
The web is becoming more and more obsessed with what is happening now. Why? Not sure and who cares (lol). The closer to "real time" your content the more authentic and real it becomes. We use this in our favor in three ways:

* Note and share when content is scaling fast.
* Records are important even when they are YOUR records. Fastest, biggest, most are valuable words in Internet marketing. They are also TIME based. Use fast, faster, fastest to help your content scale.
* Now slips away, but using time parameters provides benchmarkes and scale. Earlier I Tweeted about a Haiku Deck that reached 225 views the fastest and then included (12 hrs).

Time Tip #2: Use History 
The web's time is always NOW, but you can create interesting juxtapositions with the past. When your following reachers the NY Times 1950 subscription level NOTE IT. When you compare a modern web EVENT to a past "real world" event you gain gravitas and understanding. BTW, good luck finding NYT circulation in 1950.

Time Tip #3: Process Is Product
Easy to forget that whatever you are doing NOW is, when published and shared, a product. This is why I like multiple publishing platforms (blogs, Scoop.it, G+ are my most frequently used platforms). Sharing your process as close to CREATION as possible brings the NOW into your content (see tip #1).  

Time Tip #4:  Redux Is Truth
We lucky few Internet marketers are like scientists. We test, test and test content, ideas and memes. When you find something that pops DOUBLE DOWN and keep doubling down (publishing a post about the post, publishing a II or III version) until you exhaust upside. Once you reach the point of diminishing return make a note and move on. First time ANYTHING can be a fluke. If you can repeat the same or better results over and over you've found EVERGREEN content you need to OWN. 

Time Tip #5: Don't Forget TIME Is In The Web's Algorithm
Everyday millions of things happen online (maybe billions). With that much NEW going on TIME becomes a way to TRUST you (or not). every day you build or lose clout, reputation and status (authority). Crying over yesterday's losses is foolish and expensive. Gear up, learn and move on. Always remember you can't do anything TODAY the web won't remember TOMORROW.  


Via Martin (Marty) Smith
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Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT

Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT | AtDotCom Social media | Scoop.it

Quick IM Lesson For Non-IMers
If you don't work in Internet marketing you may not realize every blog post, social net and Tweet is connected and summarized into a Klout score. Here is my Klout score profile page: http://klout.com/#/ScentTrail

The key chart shows Facebook is half of my Klout score. Klout is being used in job interviews and to asses legitimacy of ideas like http://www.curecancerstarter.org. Right now I have 567 Facebook followers mostly friends form Choate, Vassar and my jobs with P&G, M&M/Mars and NutraSweet (some startup friends too).

When you defriend someone you hurt their Klout score and that could be a very big deal. My Facebook churns - Five come on and five drop off. If you are a friend of mine and I did something that makes you want to hit the UNFRIEND button please tell me what it was so I don't do it again (share WHY even if you go ahead and hit the unfriend button as at least then I will know how to avoid more drop offs).

if your Facebook KLOUT is strong and you unfriend then damage is multiplied. I can't think of a GOOD reason to delist someone from your Facebook. Even the most ardent Facebook content creators don't post more than a few times a day (shoot every second a thousand messages hit my twitter feeds).

Please try to be CAREFUL about defriending your friends who are Internet marketers since to do so could cost them jobs and in my case literaly millions for #curingcancer..


If hurting them is what you want then learn a lesson from a cancer survivor - Life is too short to be that mad about nothing at all. I suspect most "de-frienders" have no idea clicking on defriend could hurt the person they are defriending.

I ONLY defriend for spam and will never defriend people I went to school with or know from the various weigh stations of my career. So please don't draw the defriend gun out unless you really mean to inflict HARM (and even then don't defriend).

 


Via Martin (Marty) Smith
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lorrinda's curator insight, November 10, 2013 1:50 AM

klout.com sounds like a sort of digital credit score.  wow.  SO -- use this as a basis for formulating  your, "how to handle unfriendly friends on facebook policy."

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Klout Score Now Takes Into Account Instagram Data

Klout Score Now Takes Into Account Instagram Data | AtDotCom Social media | Scoop.it
Klout has just announced that its adding another element into your influence score: Instagram.
“Instagram generates some of social media’s most beautiful and engaging content, and is one of the most highly-requested networks by Klout users.
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What's the Real Truth About Social Scoring and Peer Influence?

What's the Real Truth About Social Scoring and Peer Influence? | AtDotCom Social media | Scoop.it

This piece was written by Geoff Livingston.  In today's online world social scoring systems like the new Klout matter, unfortunately. For example, some jobs are tied to scores now


 What's The real truth?  


When real researchers parse influence: they found true influence comes from those who are closest to us in our on and offline social networks, our peers".


As the old adage goes, "You are who you hang out with".


**Peer pressure influences us more than a person with a high Klout score. It's when peers start discussing an idean en masse that they feel safe in discussion that often leads to action.


What about the influencer, the big time blogger you ask?


**they may be communication channel for ideas, and their take on those ideas can sway loyalisst fans who serve as peers.


**Generally, their writings serve as a credibility point for readers, just like Consumer Reports and nothing more


**True meaningful interactions beyond social platitudes don't scale after a certain point.


**Dunbar's theory which states that an individual can only sustain stable social relationships with a community of approximately 150 people.


**Applied, it’s not that a person can’t have more friends than 150, but the more relationships someone maintains they become increasingly superficial.


We choose to be Influenced


**By choosing our friends, we're also choosing to be influenced by their ideas, beliefs and behavior systems. Often their ideals are close to or similar to ours before we spend time together


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read article and see video here: [http://bit.ly/NW7OMt]


Image by Eyesplash


Via janlgordon
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Karin Sebelin's comment, August 21, 2012 10:21 PM
".......but the more relationships someone maintains they become increasingly superficial."

Interesting to think about - thank you!
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Klout Bought By Lithium Tech & Why Klout Matters - The Next Web

Klout Bought By Lithium Tech & Why Klout Matters - The Next Web | AtDotCom Social media | Scoop.it
Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are.

Via Rami Kantari, massimo facchinetti, malek, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 12, 2014 10:12 AM

Why Klout Matters
Interesting development. Klout is the great undervalued asset of the social marketing revolution. Problem with Klout is no one trusts it. When I tried to explain why trust is MOOT to my previous employers they didn't get it. 

Trust is moot because in the absence of anything else some metrics always beat no metrics. My previous employer was arguing the "Where's the ROI" argument when the content marketing we created raised their Klout score 292%.

As an Internet marketer debate over whether 2 + 2 = 4 is moot because so what (lol). If something tells me WHY 2 + 2 = 4 or how I can get the social shares and viral lift I need from it then we can make money.

The other point I made is when something goes up 292% ASSUME there was ROI benefit. THAT is the correct debate to have - the attribution debate. I could argue 50% of new business was influenced by our content marketing and they would argue something less.

But at least we would be having the right argument in the right way (lol). M  

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Got Klout? How TO Increase your Brand’s Online Influence

Got Klout? How TO Increase your Brand’s Online Influence | AtDotCom Social media | Scoop.it
Stage right: Klout. Designed to cut through the commotion, Klout provides a platform to identify industry experts and keep track of the topics you care about.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 28, 2013 9:39 PM

Does anyone question the importance of social influence now. A few weeks ago I wrote Why Your Klout Score Matters (http://scenttrail.blogspot.com/2013/03/why-your-klout-score-matters.html ).

Important? Beyond important in a Social, Mobile tinee of connection, trust and influence.

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Klout Launches Klout For Business

Klout Launches Klout For Business | AtDotCom Social media | Scoop.it
Klout announced the launch of Klout for Business on Thursday with the tagline, “Find the influencers in your audience.” Klout for Business is a set of tools including Klout Perks and audience insights to help businesses get influencers to share...
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What's Klout all about? Have you got Kred? The low-down on digital influence

Digital Influence is one of the hottest trends in social media, yet is largely misunderstood. Brian Solis' report for the Altimeter group drills into it to help you understand what's important . . .


Via David Blundell, Martin Sturmer
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