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Pinterest in 2014 - Nine Hot Predictions

Pinterest in 2014 - Nine Hot Predictions | AtDotCom Social media | Scoop.it

Via Carlos Bisbal, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 19, 2014 9:40 AM

Some great Business 2 Community analysis on Pinterest in 2014. Visual marketing is exploding and Pinterest sits in the middle of that wave. Here are my favorite predictions from the list of 9:

Men Still Wont Get Pinterest.
Pinterest API is released. 

Trademark crack down as ads ramp (was inevitable and once  brands are paying big bucks they will demand Pinterest police the ecosystem better). 

Sue Jensen Martz's curator insight, January 24, 2014 4:15 PM

social media has long since taken flight...and, the sky is the limit

Kaitlyn Kaminski's curator insight, February 6, 2014 10:46 AM

Interesting findings about shares here.

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Lessons from the SEO Pros: Rank Better in Google & Bing | Business 2 Community

Lessons from the SEO Pros: Rank Better in Google & Bing | Business 2 Community | AtDotCom Social media | Scoop.it

Want to know what SEO is all about? You can start with this video.


And then, try to consider these interesting information.


Words – Every word you use on your site matters. Write content/copy on your site for humans, not for search engines. The content has to relate back to what your site is about and don’t even think about keyword stuffing. If you want to check out which keywords are best for your site, use both the Google Keyword Tool and the Bing Keyword Tool.


Tags – As in Meta tags. There are special tags you can add to the head section of your webpages which is read by search engines. According to Google, “Meta tags are a great way for webmasters to provide search engines with information about their sites. Meta tags can be used to provide information to all sorts of clients, and each system processes only the meta tags they understand and ignores the rest.”


Links- When you have links coming into your website from other sites, the search engines look upon that with approval, as they view it as a recommendation of good information. Provided, of course, the linked reputable.


Reputation – Your site can earn a good reputation by producing relevant content often, and having good incoming links from other reputable sites.


Insider tip: Did you know if you’re logged into your Google account, you’ll experience a different set of search results based on your browsing history? If you want to get the “real” results, try browsing in incognito mode.


It is also recommended using the Google or Bing webmaster tools. Both search engines also provide handy tools to help you learn more about SEO Basics.


by Skadeedle



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Social Shares Trump Keywords in Google Search Rankings

Social Shares Trump Keywords in Google Search Rankings | AtDotCom Social media | Scoop.it

From the original article: "In Google’s post-Panda/Penguin search algorithm, social shares are now more important than keywords. This is one of the takeaways from a comprehensive study of UK Google ranking factors by search analytics firm Searchmetrics.

 

The study was based on a data-set of 10,000 selected top-keywords, 300,000 websites and millions of links, shares and tweets collected in February and March of 2012. Searchmetrics aggregated billions of data points looking for the answer to one basic the question: “Which factors are relevant for a good ranking in Google search results”?"

 

Full article: http://www.business2community.com/seo/social-shares-trump-keywords-in-google-search-rankings-0192511



Via Antonino Militello, Robin Good
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SEO & Keywords: Think Conversions, Not Rankings

SEO & Keywords: Think Conversions, Not Rankings | AtDotCom Social media | Scoop.it
Don't fixate on keyword position. Focusing on the discovery of highly-converting keywords beginning with the sales and marketing conversations through delivery and reporting will produce stronger SEO results over the long term and happier clients.
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8 ways to use Google Analytics beyond keywords

8 ways to use Google Analytics beyond keywords | AtDotCom Social media | Scoop.it

Excellent blog post from Casie Gillette on how Google Analytics is more than just keywords. Very useful social marketing advice . . .


Via David Blundell, Gerrit Bes
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How to Improve Your Rankings with Semantic Keyword Research

How to Improve Your Rankings with Semantic Keyword Research | AtDotCom Social media | Scoop.it

An all in one. It's really an extraordinary item for doing the right things to improve your ranking. If you have a blog with great articles, but not many visitors, apply the ideas in this article, it'll help you for sure. [note mg]

 

Think about semantic keyword research to help you focus your content and and improve your rankings.

 

From Google’s Panda, Search Plus Your World and Venice updates, in the last year alone the SEO landscape has changed. And while that means your SEO strategy will change, too, there is one thing that remains the same…keywords.

 

Keywords remain important to your content and link strategies.

 

But there is one change coming down the Google pipeline that will change keywords…semantic search technology and the human element.

 

What is semantic search?

Basically, semantic search is technology that tries to determine what users mean when they type in a certain keyword.

 

They explore the semantics of those words…or the meaning behind them.

 

For example, if someone typed in “laptop” do they mean:

That they want to buy a laptop? Have one repaired? Upgraded? Are they even talking about a computer, but something entirely different?


In the real world most people don’t search with one keyword…additional keywords give additional clues.

 

Read more: http://mz.cm/J9nABP


Via Martin Gysler
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