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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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The 2014 Story: A Year of Ideas, Inspiration From TED Talks via @kdietz

What were the most powerful ideas of 2014? Watch our 8-minute highlight reel of the Year in Ideas. Explore a fun, interactive playlist of the TED Talks of th...

Via Karen Dietz
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Karen Dietz's curator insight, December 24, 2014 10:41 AM

Lots of folks have been putting together the "best of 2014" lists and this one is my favorite so far. It's inspirational and just what we need during the holidays.


2014 was a remarkable year and I can hardly wait to see how we progress in 2015.


Enjoy!

Art Jones's curator insight, December 24, 2014 9:35 PM

Watch this 8.32 minute compilation of the best of TED in 2014 and I guarantee  one of these voices or perhaps all will serve to inspire you. 


Enjoy!

Rescooped by John van den Brink from Design Revolution
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Your 2014 Website Can't Be Too RICH, THIN or FLAT - 40 Web Design Examples

Your 2014 Website Can't Be Too RICH, THIN or FLAT - 40 Web Design Examples | AtDotCom Social media | Scoop.it
Flat web design has been a huge topic in the web, even Apple is adopting flat web design style and you need to make sure you upgrade your site too!

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 15, 2014 2:19 PM

Why so FLAT?
Mobile is the single word answer to why most websites are flattening out their designs. As phones outnumber desktops one of the manifestations of "mobile first" is we are adopting designs that look better on our phones and pads - FLAT designs.

Amazing how quickly this worm turned, but you won't have trouble finding hundreds of examples of great flat website design like these 40. My favorite is http://madebyfibb.com/ for its cascading windows feel and images that engage and point at CTAs.

Marty

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Get your inspirational quote posters on Pinterest here – Simply Zesty - Simply Zesty

Get your inspirational quote posters on Pinterest here – Simply Zesty - Simply Zesty | AtDotCom Social media | Scoop.it
Us social media types have two main loves at the moment: Pinterest and inspirational quotes. So we thought, why not bring them together?
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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers via Karen Dietz

Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers via Karen Dietz | AtDotCom Social media | Scoop.it
This new class of shoppers cares about style, status, and doing right by the planet. Here's how to reach them.

Via Karen Dietz
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Karen Dietz's curator insight, May 26, 2014 2:10 PM

This article by Mitch Baranowski and Raphael Bemporad is all about the extent of aspirational consumers and how to reach them. This has huge implications for both branding and storytelling -- because they are the largest consumer segment globally.


What is the biggest implication? Branding is not a tool for marketing. Storytelling is not a tool for branding. Instead, both are ways of being. As the authors say, "What’s new here is that Aspirationals don’t want flat, empty statements conveyed in slick ad campaigns. They want brands to embody a deeper purpose." The authors provide links to research plus provide examples.


Storytelling is the way to communicate deeper purpose, vision, values, and beliefs. Story is the way these come alive. Story is the way companies embody them -- it's the ability to walk your talk.


That being said, the 5 ways offered here to engage aspirational consumers all involve storytelling -- your stories give them something to believe in, build a shared story they want to belong to, you can share their stories as a way to amplify their voices plus give them social status, and the body of stories forms a platform for action. 


So get your story on and connect better with this increasingly powerful consumer segment that is only going to grow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Halima Ozimova's curator insight, May 26, 2014 11:20 PM

насчет образовательных продуктов / услуг?!

Mercedes Jahn's curator insight, May 27, 2014 6:49 PM

Tips day..