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Rescooped by John van den Brink from Personal Branding Using Scoopit
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How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail

How I Use Scoop.it To Find Content Marketing's Over / Under - @Scenttrail | AtDotCom Social media | Scoop.it

Visual Marketing Over/Under or How I Use Scoop.it
Friends like +Phil Buckley and +Mark Traphagen are curious about how and why I use Scoop.it. This G+ post shares a detailed analysis of how Scoop.it helps reduce #contentmarketing risks, provides fast feedback to influence social media marketing and creates a safe envrionment to test assumptions, create validated learning and learn fast. 


Via Martin (Marty) Smith
John van den Brink's insight:

Great post and a must read by @Martin (Marty) Smith

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Ally Greer's curator insight, March 19, 8:41 PM

We're always finding different ways to use Scoop.it, mostly coming from the intelligent community of curators that has manifested itself over the last few years.


Scoop.it Specialist @Martin (Marty) Smith wrote an explanation of how he's using Scoop.it to gauge interest in potential original content. When his posts on Scoop.it do well, he is able to see what his audience likes, and create content along the same vein.


He also explains some of the SEO benefits seen by other Scoopiteers like @Brian Yanish - MarketingHits.com.


Read Marty's post to find new creative ways to measure the potential success of content using Scoop.it and share your thoughts in the comments!

Martin (Marty) Smith's comment, March 19, 9:06 PM
Thanks for the share @Ally Greer. Don't like the RISK FACTORS without @Scoop.it since each post puts modeled and valuable websites at risk. Better to test with the "fastest feedback loop in the west" :). Marty
LKGayton's curator insight, March 20, 7:52 AM

Scoop.it influences social media marketing and more...

Rescooped by John van den Brink from Startup Revolution
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We Will Block You - Humans Are Changing So Should Your Marketing - Brian Halligan Hubspot CEO

We Will Block You - Humans Are Changing So Should Your Marketing - Brian Halligan Hubspot CEO | AtDotCom Social media | Scoop.it

Startups Listen To This
Startups live in a bubble. We believe our ideas will change the world. We are passionate and devoted. Problem is most people have LIVES (lol). To capture attention startups must understand "inbound marketing". Inbound marketing is creating great content and THEN talking to customers who come to you.

The nature of the conversation you can have with "customers who come to you" is very different than cold calling a VC. Reminds me of a Channel Advisor story. In the early days of the compnay Scott Wingo, its founder, couldn't figure out how to get Sand Hill Road VC to call him.

He went out to San Francisco and observed where major VC worked, drove and parked. Then he populated their route with signs with his logo. Sure enough THEY called HIM. When THEY call YOU the deal flow is better by a factor of 10. You give up LESS of your company to get the money you need to change the world.

Hubspot is a powerful "marketing automation" tool. Here Brian Halligan takes you through 4 wise inbound marketing tips (with some easier to execute than others):

* Create amazing content (this would be the hard one).

* Put your content into context (read this carefully).

* Go beyond marketing automation (agree).

* Use Social to create "leverage" and support for your content (AGREE).

I'm working on a post about why startups must have robust social media presence that will discuss inbound marketing's many advantages too. This post is a great primer.  

PS. If you watch the video skip the first two minutes.  Great riff about the "science of marketing" around 14minutes into the video. 


Via Martin (Marty) Smith
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Rescooped by John van den Brink from Curation Revolution
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Why We Are All Content Curators Now - ScentTrail Marketing

Why We Are All Content Curators Now - ScentTrail Marketing | AtDotCom Social media | Scoop.it

This post shares a story, a story of a piece of content written for @ janlgordon curatti.com. How did Startup Trends 2014 II go from being a laggard at social shares to outshining its brother post (Startup Trends 2014 I)?

Ongoing curation and GPlus provide the answers and proving why we are all content curators now. The piece also shares some "down the SEO rabbit hole" content curation and creation perspective.

Promise to write more "down the SEO rabbit hole" content soon.



Via Martin (Marty) Smith
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