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Rescooped by John van den Brink from Contests and Games Revolution
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Gamifying School: Gamification Reaches the Classroom via Forbes via @ScentTrail

Gamifying School: Gamification Reaches the Classroom via Forbes via @ScentTrail | AtDotCom Social media | Scoop.it
It is one of the key emerging trends in learning, but according to experts the next few years could see gamification move from the periphery to become the cornerstone of our classrooms.

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Martin (Marty) Smith's curator insight, January 22, 2015 3:08 PM

Great post emphasizing how the classroom and real life are running together like two trains on the same track. Gamification is a classroom natural since it creates an identifiable tribe working on a shared objective with friendly competition and a sale to know who is contributing and who isn't.

Great Forbes post on how gamification is about to be a big hit in the classroom.

Lori Wilk's curator insight, January 22, 2015 4:47 PM

#Forbes #article makes a great point about how #Gamification  is a growing  #Trend in #Education and we are only beginning to see its impact. 

Rescooped by John van den Brink from Contests and Games Revolution
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Is Google+ The Ultimate Game? A: Yes

Is Google+ The Ultimate Game? A: Yes | AtDotCom Social media | Scoop.it
Business 2 Community How to Effectively Incorporate Google+ Into Your Brand's Content Strategy Business 2 Community Last year, the integration of Google Plus with YouTube (forcing YouTube users to have a Google Plus account) artificially added...

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Martin (Marty) Smith's curator insight, March 1, 2014 3:50 AM

Great tips here for using the most disruptive tools out there to create disruption in your biz vertical.

Rescooped by John van den Brink from Ecom Revolution
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Want Better Conversion In 2014? Ban Stock Photography

Want Better Conversion In 2014? Ban Stock Photography | AtDotCom Social media | Scoop.it

Stop Using Stock
Stop Using Stock & Increase Ecommerce Conversion In 2014
If your #ecommerce  website uses #stockphotography  and you want to make more money in 2014 then stop. This post has ideas for weaning off of stock such as:

* Use @HaikuDeck (http://www.haikudeck.com) to mine creative commons. 
* Ask customers / visitors to share their photos.
* Tell the story of your products (another great plase for UGC User Generated Contests).
*  Embed a photographer (hire a photographer to live in your company for a few days, week or a month). 
* Ask your employees to hellp bet many of them take pictures when I was Director Marketing at Atlantic BT there where three or four GREAT photographers.
* Shoot a lot of video (videos tell great visual stories and are also a great place for UGC see my Scoop on Vidrack http://sco.lt/8ePWtN . 


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Rescooped by John van den Brink from Contests and Games Revolution
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Social Media + Smart Phones + Games = Learn Here

Social Media + Smart Phones + Games = Learn Here | AtDotCom Social media | Scoop.it
5 Social Media Lessons to Learn From GTA 5 Business 2 Community GTA V has this awesome feature, where Social Media and Smart phones are being used in the game to take pictures & spread across to your friends on Facebook, Google plus and other...

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Martin (Marty) Smith's curator insight, October 1, 2013 7:51 AM

Wow, cool three ring circus example here about how to tie mobile, gamificaiton and smart phones into community.

Rescooped by John van den Brink from digital marketing strategy
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Content Marketing : The Game [Infographic]

Content Marketing : The Game [Infographic] | AtDotCom Social media | Scoop.it

Source : Socialears


Via Frédéric DEBAILLEUL, William Deckers, malek
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Rescooped by John van den Brink from Curation Revolution
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How Social Media Saved Ford

How Social Media Saved Ford | AtDotCom Social media | Scoop.it
BU Today How Ford Became a Leader in Social Media BU Today As the leader of Ford's social media efforts, Monty has been ranked by Forbes.com as one of the top 10 influencers in social media and has been called “the best corporate social media lead...

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Martin (Marty) Smith's curator insight, April 19, 2013 7:25 AM

Ford Creates DCC For The Fiesta
It is not an exaggeration to say social media saved the Ford Motor Company. DCC or Driver Created Content flowed to Ford because they GAVE AWAY 100 Fiestas for a year. They asked the customers who won the cars to provide real world feedback.

If this sounds like Ford gamified social media you are thinking what I am and what I wrote years ago:

 

Saving The Ford Motor Company (2008)
http://scenttrail.blogspot.com/2008/09/saving-ford-motor-company.html 

 

When I wrote that piece in 2008 I wanted convey how the information is more important than the CAR. Ford got it and went me several better. Kudos to FORD and a lesson for every marketer who continues to doubt the power of social media, User Generated Content and gamification. 

 

Rescooped by John van den Brink from Marketing Revolution
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Ouch! 3 Ways To Avoid the Coming Community Shock - Curatti

Ouch! 3 Ways To Avoid the Coming Community Shock - Curatti | AtDotCom Social media | Scoop.it

Community shock is what comes after March Schaefer's content shock. This post shares 3 quick tips for winning the coming race to create online community:

* Social - embracing social media marketing.

* Mobile - operating mobile first and crating responsive websites.

* Gamification - using the 4th pillar of building online community to attain the scale and return every Internet marketer needs.


Scooped by @Martin (Marty) Smith 


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malek's curator insight, April 29, 2014 6:48 AM

Intriguing, mix economy with content and you'll be playing a new game. @Martin (Marty) Smith is outlining how to survive the new order.

Rescooped by John van den Brink from Marketing Revolution
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Why There Is A Curatti In Your Future - Curatti

Why There Is A Curatti In Your Future - Curatti | AtDotCom Social media | Scoop.it

Great conversations with Guillaume Decugis, Mark Schaefer, Phil Buckley, Mark Traphagen & others last week convince me there's a Curatti in our future.

Curatti is an example of the HuffPost, BuzzFeed, Mashable multi-author, multi-thread held together by content curation model. I've noted to own the conversaton is to own the traffic. This model is best way to "own the converation" today and that is why there is a Curatti in your future.


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Rescooped by John van den Brink from Contests and Games Revolution
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3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify

3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify | AtDotCom Social media | Scoop.it
How games can organize millions of people to accomplish great things (book ...
PandoDaily (blog)
Von Ahn told me he and his team had to work hard to gamify Duolingo, because at its core it's not a game.

Via Martin (Marty) Smith
John van den Brink's insight:

Great scoop by Martin and pay attention to his insight! 

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Martin (Marty) Smith's curator insight, October 4, 2013 2:55 PM

3 Most Important Words In Internet Marketing: Games, Gamification, Gamify

Why MUST Internet marketers understand games and gaming? Because the wall between THEM (game developers) and US (Internet marketers) is coming down FAST, very fast. There are three reasons for this soon to be tsunami trend:

* Web 3.0.
* How Online Environments Work.
* Human nature.

Web 3.0
We are creating CureCancerStarter.org right now and there are many new rules about web development that reflect where we are going already such as:
* The site is highly responsive (looks good no matter what kind of devices is looking at it).

* This new site uses a Content Delivery Network and the cloud to cache and shuffle information in so fast old rules about image size and speed (bigger = slow) almost don't apply.
* The site is "appified" or designed in a series of Lego-like modules some canned, some written by us from scratch.


Web development is going someplace very different and where we are going is where many video developers already live with extensive branding algorithms to determine what gest shown in what situations.  Soon your "website" will be a series of rules, text and images capable of being combined on the fly in an almost infinite variety of highly converting webpages.

Online Environments
Online environments are very video game like from the jump. Online starts COLD and HARSH and we web designers and developers PLAN how to warm them up. We create a series of linked "journeys" through our information.

If "a series of linked journeys" sounds like Joseph Campbell and Hero With A Thousand Faces you win a cookie. Ideally our environments are heroic and they transfer elements of courage, joy and love to our visitors. Sounds like video games again.

Human Nature
We like to compete, compare and contrast. We seek affinity groups and develop our sense of self, at least partially; from the feedback loops provided by our "like me" groups.

The social web is a "peer group" compare, compete and contrast engine. The more we compare, contrast and compete the more fun we have. Sounds like video games again.

I'm going to read Adam's book and report back once I am in reading mode again (after launching CureCancerStarter, cowdfunding cancer research, and CureCancerStore.org, shop to cure cancer, next week. Phase II development for both of those very new ideas is games, gamification and to gamify.

 

Rescooped by John van den Brink from Contests and Games Revolution
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Gamification is Here: Build a Winning Plan!

Presentation for LavaCon 2012 enterprise gamification,gamification,game design,marta rauch,rauch,gamification messages,gamification strategies,game changers,gam (Gamification is Here: Build a Winning Plan!

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