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Rescooped by John van den Brink from Startup Revolution
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Startups When In Doubt Create A Contest: CrowdFunde Partner Contest

Startups When In Doubt Create A Contest: CrowdFunde Partner Contest | AtDotCom Social media | Scoop.it

Startups & Contests
Most #startups don't wake up thinking about #contentmarketing. Most startup entrepreneurs are builders. They want to build. Sometimes it is better to let others build FOR YOU.

Better because our new Google marketing world is based on three things:

* What You Say & Do. 
* What others Think about what you said and did.
* Being LOVED by an increasing number of "brand advocates".

Some startups may get all of those things from an APP store, but why risk putting all eggs in a single basket when content marketing isn't hard nor does it need to take much time.

Contests are a favorite of mine. When STUCK and there's no time to cold call or no money to support "outbound sales" create content to bring who you need into your orbit. Contests are great for that. Give away something of value, such as a "better website", and review your entries. 

If a contest feels too random you may be right, so don't put all eggs in that basket either. Continue to work your personal network to find great partners and be sure to update your contest. Closer something gets to FULL the more people want it (lol).  


Via Martin (Marty) Smith
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AslamB's comment, February 13, 5:59 AM
You're welcome Martin!
Glenn Laken's curator insight, March 3, 12:51 PM

Reviews & Fresh Content are Key !

 

And I agree 100% the new Google marketing world is based on three things:

* What You Say & Do. 
* What others Think about what you said and did.
* Being LOVED by an increasing number of "brand advocates".

Rescooped by John van den Brink from Contests and Games Revolution
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3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify

3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify | AtDotCom Social media | Scoop.it
How games can organize millions of people to accomplish great things (book ...
PandoDaily (blog)
Von Ahn told me he and his team had to work hard to gamify Duolingo, because at its core it's not a game.

Via Martin (Marty) Smith
John van den Brink's insight:

Great scoop by Martin and pay attention to his insight! 

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Martin (Marty) Smith's curator insight, October 4, 2013 11:55 AM

3 Most Important Words In Internet Marketing: Games, Gamification, Gamify

Why MUST Internet marketers understand games and gaming? Because the wall between THEM (game developers) and US (Internet marketers) is coming down FAST, very fast. There are three reasons for this soon to be tsunami trend:

* Web 3.0.
* How Online Environments Work.
* Human nature.

Web 3.0
We are creating CureCancerStarter.org right now and there are many new rules about web development that reflect where we are going already such as:
* The site is highly responsive (looks good no matter what kind of devices is looking at it).

* This new site uses a Content Delivery Network and the cloud to cache and shuffle information in so fast old rules about image size and speed (bigger = slow) almost don't apply.
* The site is "appified" or designed in a series of Lego-like modules some canned, some written by us from scratch.


Web development is going someplace very different and where we are going is where many video developers already live with extensive branding algorithms to determine what gest shown in what situations.  Soon your "website" will be a series of rules, text and images capable of being combined on the fly in an almost infinite variety of highly converting webpages.

Online Environments
Online environments are very video game like from the jump. Online starts COLD and HARSH and we web designers and developers PLAN how to warm them up. We create a series of linked "journeys" through our information.

If "a series of linked journeys" sounds like Joseph Campbell and Hero With A Thousand Faces you win a cookie. Ideally our environments are heroic and they transfer elements of courage, joy and love to our visitors. Sounds like video games again.

Human Nature
We like to compete, compare and contrast. We seek affinity groups and develop our sense of self, at least partially; from the feedback loops provided by our "like me" groups.

The social web is a "peer group" compare, compete and contrast engine. The more we compare, contrast and compete the more fun we have. Sounds like video games again.

I'm going to read Adam's book and report back once I am in reading mode again (after launching CureCancerStarter, cowdfunding cancer research, and CureCancerStore.org, shop to cure cancer, next week. Phase II development for both of those very new ideas is games, gamification and to gamify.

 

Rescooped by John van den Brink from Contests and Games Revolution
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I + IM = SE: Interactivity (I) + Immersion (IM) = Sustained Engagement (SE)

Games, gamification, and game-based learning have entered into the vocabulary of trainers, e-learning developers, and instructional designers in the past few ye

Via Ana Cristina Pratas, eunico, Francisco Revuelta, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 10, 2013 6:42 AM

Love this, "Interactivity (I) + Immersion (IM) = Sustained Engagement (E) resulting in meaningful learning". Agree. The more social, mobile and connect our world becomes the less appealing doing anything passive becomes.

We humans want to achieve and our digital world isn't as clear in our past ditch digging days. Digital ditches need digging too, but feedback loops are more strained and less clear.


I LOVE to gamify because to do so brings rewards systems to the front. We are all Pavlov's dogs. We salivate when the bell is rung. Our jobs as Internet marketers is to RING THE BELL. This slideshare has some useful tips for bell ringing.

Martin (Marty) Smith's comment, July 10, 2013 7:51 AM
Thanks for the Rescoop Juan. Marty
Patricia Daniels's curator insight, July 18, 2013 11:32 PM

A few keywords from the slides: interactive, immersive learning, sustained engagement, problem solving, challenging, feedback, active engagement. Used effectively, gaming and immersive learning in virtual worlds can be a real aid in the classroom. 

Rescooped by John van den Brink from Ecom Revolution
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Want Better Conversion In 2014? Ban Stock Photography

Want Better Conversion In 2014? Ban Stock Photography | AtDotCom Social media | Scoop.it

Stop Using Stock
Stop Using Stock & Increase Ecommerce Conversion In 2014
If your #ecommerce  website uses #stockphotography  and you want to make more money in 2014 then stop. This post has ideas for weaning off of stock such as:

* Use @HaikuDeck (http://www.haikudeck.com) to mine creative commons. 
* Ask customers / visitors to share their photos.
* Tell the story of your products (another great plase for UGC User Generated Contests).
*  Embed a photographer (hire a photographer to live in your company for a few days, week or a month). 
* Ask your employees to hellp bet many of them take pictures when I was Director Marketing at Atlantic BT there where three or four GREAT photographers.
* Shoot a lot of video (videos tell great visual stories and are also a great place for UGC see my Scoop on Vidrack http://sco.lt/8ePWtN . 


Via Martin (Marty) Smith
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Rescooped by John van den Brink from Contests and Games Revolution
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Social Media + Smart Phones + Games = Learn Here

Social Media + Smart Phones + Games = Learn Here | AtDotCom Social media | Scoop.it
5 Social Media Lessons to Learn From GTA 5 Business 2 Community GTA V has this awesome feature, where Social Media and Smart phones are being used in the game to take pictures & spread across to your friends on Facebook, Google plus and other...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 1, 2013 4:51 AM

Wow, cool three ring circus example here about how to tie mobile, gamificaiton and smart phones into community.