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Rescooped by John van den Brink from Design Revolution
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Tools For Creating Web Designs of the Future via Smashing Magazine

Tools For Creating Web Designs of the Future via Smashing Magazine | AtDotCom Social media | Scoop.it

Future Tools
This is a great web design post. Don't worry if you don't know or understand only about half of it. Importance is in the tools suggested to test, design and pivot toward a future of more flexible web design.

But there's a problem.

I created my first highly static website in 1999. Not static in the sense we didn't update it since we updated it all the time. Static in the servers and code we used. Today and especially true tomorrow your websites will need to fly around the web curating information from the 4 corners of the web.

The more "flying around" your website does the greater the stress on your backend serving architecture and the more the need for the cool web design tools outlined in this Smashing Magzine post.  


Via Martin (Marty) Smith
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Rescooped by John van den Brink from Curation Revolution
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Truth About Guest Posting & SEO Is A Must Read!

Truth About Guest Posting & SEO Is A Must Read! | AtDotCom Social media | Scoop.it
In the past few months, I’ve written posts for sites like TechCrunch, Kissmetrics, and HubSpot. Collectively, these have garnered over 5,000 shares so far.

Yet when our PR manager recently asked me how guest posting improved my blog KPIs, I thought about it, then admitted, “Well, it doesn’t.”

Despite reaching a huge audience, my guest posts had nearly no impact on improving a single one of my KPIs, which include increasing organic traffic to the blog, improving engagement metrics, and increasing our number of subscribers.

Sure, we became a blip on the radar of some influential people, we got 15 seconds of Internet buzz, and a whole lot of traffic – albeit, highly unqualified traffic.

Via Brian Yanish - MarketingHits.com, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 20, 2015 11:50 AM

Guest Posts and SEO Truth
Wow, this is a great #mustread post by @aimeemillwood by way of [url=/u/114035 x-already-notified=1]Brian Yanish - MarketingHits.com[/url] (Brian Yanish a Scoop.it #mustfollow).

Love this quote:

"Why didn’t guest posting improve my KPIs?

The easy answer is, because guest posting for the sake of increasing marketing metrics doesn’t work.

My goal with guest posting has never been to improve SEO with link-backs and stealthily placed keywords, or seek to grow viral articles that would be forgotten just as soon as they were read." 

and this

"Guest posting was once a very successful tactic, but it’s quickly becoming a cookie-cutter recipe, spiced up with varying degrees of growth hacky tricks (some of which, like the Skyscraper technique, are notably very good)."

Aimee is making a favorite point of ours - tactical web marketing is over! I said this to my friend Red Maxwell in a conference call the other day and he almost choked. 

Look at guest posting as a tactic since it's history is every tactics evolution:

 * Early Adopters pioneer and reap benefits. 

 * Early majority moves in and SCRUMS the tactic to death.

 * Efficacy is reduced to zero.

 The web is NOW and PUBLIC so any winning tactic will be copied and beaten to death FAST and then FASTER. Aimee hits the solution right on the head too with what Guillaume and the Scoop.it team call "lean content". Here is Aimee's insightful quote:

"With such a deluge of content, marketers are scrambling for ways to stand out.

Make content shorter! Bite-sized is the way to go! Time to bring in the long-form! Pack in the videos and photos!"

Preach sister, preach. In an era when SHARES trump all creating content that is more likely to be shared is key. Aimee also makes Scoop.it's point about content curation.

She doesn't call her solution "content curation" nor does she go into the tactic, but you are here reading this because I know and like Brian Yanish's content curation.

But isn't curation another "tactic"? Yes, and that is why the rest of Aimee's post is a must read. Aimee talks about passion, beliefs and LOVE. She writes for THOSE REASONS more than for any material rewards clearly seen and easy to recognize.

NOW we've left the land of tactics and entered Simon Sinek's Start With Why. Aimee is SO RIGHT. If you write for fame, money or glory good luck with that in a world where everyone is trying to pimp their English 101 class.

When the world is drowning in STUFF we read, buy and listen to those we trust and love. Interesting that Aimee's trust factors didn't rise with such branded supporters, but she DIDN'T guest post for Tech Crunch with an eye toward becoming famous.

She wrote because she is passionate and loves what she does and THAST IS WHY Aimee's web marketing future looks bright. Don't leave everything to chance. Read Mark Schaefer's Content Code book (yes Mark wrote the influential Content Shock post) and follow Amiee's suggestions and lead.

Lean, fun content about what we LOVE and those who love us in in all of our content marketing futures.  

 

Neil Ferree's comment, August 20, 2015 5:16 PM
I said it in February 2012 and I'll say it again (with gusto) Social Shares the New SEO http://goo.gl/zMhTr6
Rescooped by John van den Brink from Curation Revolution
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Amazing Google+ Conversation Re: Kutcher, Scoop.it, Web 3.0 Is Happening NOW

Amazing Google+ Conversation Re: Kutcher, Scoop.it, Web 3.0 Is Happening NOW | AtDotCom Social media | Scoop.it
Why Ashton Kutcher Doesn't Signal The End of Days & +Scoop.it Rocks
Forbes is funny. I love their coverage of the digital revolution, but journalists are…

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 8, 2013 10:36 AM

http://bit.ly/195EPQZ


My friend @MarkTraphagen has baited a great trap on Google Plus. Mark is riffing off of my piece about @Scoopit and Ashton Kutcher this morning and he invited two of my favorite Internet marketing gurus to weigh in. 

Mark's move makes this conversation a MUST read. Hope you will weigh in too. Do you think Ashton Kutcher's 15M followers’ means the end of days or can the web expand and contract to support a new thinking where AND replaces Zero Sum?

Rare that you know when a great conversation is ABOUT to take place, this is one of those rare times. Hop in and join us :). 

Find and contribute to this conversation on G+ Here
 

http://bit.ly/195EPQZ 

My G+ Page is here
https://plus.google.com/u/0/102639884404823294558/posts


 

Rescooped by John van den Brink from marketing and content creation
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Stop Looking for Links: Build WOW Content and Let Users Talk About You

Stop Looking for Links: Build WOW Content and Let Users Talk About You | AtDotCom Social media | Scoop.it

Rand’s recent WBF about co-occurrence was a real wake up call for those still transfixed with link building practices of old.





Via Robin Good, Becky Gaylord
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Robin Good's curator insight, February 25, 2013 4:28 PM



Simon Penson, founder of Zazzle Media, has a fascinating article on the future of SEO, that I have been wanting to highlight for some time. He argues and provides good supporting reference to the idea that Google is moving away from primarily leveraging links and anchor text to evaluate web site relevance to the use of semantic analysis of text co-occrunces to determine it.

He writes: "Imagine being able to outreach awesome content without having to look for links.

Simply make people aware of what you are doing and get them to talk about you.

It’s how it should be and it would have a profound effect on the type of content you might produce and brand-marketing activity you might pursue."

The article is rich in valuable references and tools for anyone interested in exploring this topic.

Game changing. Resourceful. 8/10

Full article: http://www.seomoz.org/blog/semantic-web-and-link-building-without-links-the-future-for-seo




Justin Bruce's curator insight, February 25, 2013 8:05 PM

From an SEO perspective, google is updating all teh time and reliance on linkbuilding is dangerous as we have just seen with a key client.

 

Google still recommend a link building stratgy but suggest you diversify into PR and social media to build page rank. That means you need to create great content and promote it.

 

From a conversion perspective, great contnet is not enough, it must also be relevant. Look through your email subject matter from your customers over the past year and match this with search queries in analytics (not keywords but actual terms they used to find you) and there's your relevant topic and inspiration. Now you gotta do it daily.

 

Don't forget contributing to other publishers (especially popular and high authority sites) also constitues as content. Curation is fine if relevant (check out scoop.it) but creation is always best, it takes time so allocate time!

 

Pierre Marchildon's curator insight, February 27, 2013 5:28 PM

i agree, but this demands dedication!

Rescooped by John van den Brink from Content Curation World
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Content Curation for Education and Learning: Robin Good @Emerge2012 Presentation-Map

Content Curation for Education and Learning: Robin Good @Emerge2012 Presentation-Map | AtDotCom Social media | Scoop.it

Robin Good: I believe that content curation will play a very important role in the future of education and learning and this presentation-map focuses on this topic.

I have identified at least ten reasons that are transforming and weakening the education-certification system as it is now, and may rapidly give way to new ways of teaching, learning and getting certified which will likely involve a great deal of curation (both for those who teach/guide and those who want to learn).


In this presentation-map I am introducing the concept of curation for education, the key factors that I see are transforming traditional academic institutions and the learning industry in general, and the tools, resources and examples that are relevant to those working in these fields and wanting to find out more.


As part of my workshop session during the emerge2012 conference in which I have first presented these ideas, I have also created an "open", collaborative wiki-map where, you are welcome to contribute inspiring curated collections. You will find instructions on how to contribute to it at the end of this presentation.

Full presentation-map: http://www.mindomo.com/mindmap/content-curation-for-education-and-learning-robin-good-emerge2012-98ccaad217074a07b9bff8b76effab8e


"What is content curation in the context of education and why it is going to be so relevant in the near future. Benefits of content curation, examples and tools."


Emerge2012 Conference




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Rescooped by John van den Brink from Contests and Games Revolution
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If Your Platform Isn't Mobile You Are DONE via Harper Read from Braintree & PayPal

If Your Platform Isn't Mobile You Are DONE via Harper Read from Braintree & PayPal | AtDotCom Social media | Scoop.it

Marty Note On End of Cash
Yeah this post from Harper Reed, Head of Commerce at Braintree is a must read for e-commerce merchants and game creators. We are sharing the post on Contests and Games Revolution because video game developers forget they are connected to the death of cash too.

The death of cash means those who create alternative and fully owned currencies such as Audibles credits or PayPal's ability to give you your own money will thrive in the mobile payment world ahead as this must read post shares.


Via Martin (Marty) Smith
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Rescooped by John van den Brink from Marketing Revolution
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Why There Is A Curatti In Your Future - Curatti

Why There Is A Curatti In Your Future - Curatti | AtDotCom Social media | Scoop.it

Great conversations with Guillaume Decugis, Mark Schaefer, Phil Buckley, Mark Traphagen & others last week convince me there's a Curatti in our future.

Curatti is an example of the HuffPost, BuzzFeed, Mashable multi-author, multi-thread held together by content curation model. I've noted to own the conversaton is to own the traffic. This model is best way to "own the converation" today and that is why there is a Curatti in your future.


Via Martin (Marty) Smith
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