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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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Storytelling, Scrolling Websites = Big Engagement

Storytelling, Scrolling Websites = Big Engagement | AtDotCom Social media | Scoop.it

No matter how powerful a story is in itself, we’re going to like it more if it features a story that intrigues us, feeds our curiosity, and satisfies our answers in the end.


Via Karen Dietz
John van den Brink's insight:

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Karen Dietz's curator insight, March 28, 5:33 PM

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Stan Smith's curator insight, March 30, 1:14 AM

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

steve batchelder's curator insight, March 31, 2:04 AM

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by John van den Brink from Just Story It! Biz Storytelling
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Want Engagement? Storytelling is Relational, not Transactional

Want Engagement? Storytelling is Relational, not Transactional | AtDotCom Social media | Scoop.it
My origin story is a tale of constant change. The most recent transition, from running the multimedia desk at the New York Times to chairing the University of Oregon's Agora Journalism Center, is filled with many life lessons.

Via Karen Dietz
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Karen Dietz's curator insight, November 23, 2015 12:04 PM

What a great post this is, with really good insights about engagement.


We know marketing, branding, and other business storytelling applications are beginning to make the switch into engagement. This post is written from the field of journalism about what engagement looks and feels like -- for example, the need for interdisciplinary skills.


Here are 3 ways to get the most insights from this article: 

  1. Read it through once as is.
  2. Read it through again, and substitute the word "storytelling" for the word "journalism".
  3. Read it through a third time, and substitute the word "marketing" for the word "journalism".


Have fun and let's create more engagement!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Rescooped by John van den Brink from Design Revolution
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Make Web Designs Welcoming Don't Say Welcome via @Scenttrail [Before and After graphic]

Make Web Designs Welcoming Don't Say Welcome via @Scenttrail [Before and After graphic] | AtDotCom Social media | Scoop.it

Working with a team at UNC Emergency Room trying to make their website more engaging. As the BEFORE (on the right) image shows their current site "talks to itself about itself". Ways to fix that include:

* Hero image that heeds the sight line rule.
* Clear Calls To Action.
* Move Social from bottom left to upper right.
* Prominent Join Our List subscription form.
* Curate Customer / Patient content in (coming soon).

Your visitors' eyes follow the eyes of people in your photos. The image son the right show what NOT to do - make images that look like they are self referential. Never have people in an image on your site talking among themselves. Nothing says "we don't care about you" louder than images that are either too "smart", "exclusionary" or busy.

If people in your images don't look at the camera have their site lines pint to a Call To Action. Don't create ideas that are exclusionary either such as Leading, Teaching and Caring. That sounds like "selfspeak" to me.

OR, if you must have "selfspeak" then shore it with icons the way the UNC design lead did and use those icons to begin a conversation not a lecture about each of those ideas.

I LOVE text on a homepage for SEO, but it can be very exclusionary as the BEFORE image on the right proves. Tease the read with a few sentences and a "read more". BTW, the only time I use Read More CTAs is when I've teased something.

I prefer "learn more" since it feels more like we are learning together and less like work. Use closed loop CTAs when you are completing a proised action. All other times use CTAs that are more creative and fun.

The next step for this design, and the one that will make it really welcoming, is to curate in User Generated Content (UGC). When you include your customers (or patients in this case0=) you break down the THEM vs. US walls better than anything I can think of. Important to break down those walls since you need UGC and social shares to survive these days even if your have a .edu in your URL.


Via Martin (Marty) Smith
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Rescooped by John van den Brink from Pinterest
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How to Increase Your Pinterest Engagement by 216%

How to Increase Your Pinterest Engagement by 216% | AtDotCom Social media | Scoop.it
Pinterest will be four years old in March.  It has well over 70 million users.  And it's the fourth largest traffic source in the world. Pinterest drives more referral traffic than G...

Via Kelly Lieberman
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Scooped by John van den Brink
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Brand Engagement On Social Nets Skyrockets: Social Platforms Update Q1 2013

Brand Engagement On Social Nets Skyrockets: Social Platforms Update Q1 2013 | AtDotCom Social media | Scoop.it
GlobalWebIndex’s Stream Social Report: Q1 2013 offers insight into the activities of social media users across 31 different countries around the world.
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Rescooped by John van den Brink from SocialMedia_me
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ENGAGEMENT - 4 Ways To Boost Social Engagement And Put Some Zing Into Your Marketing

ENGAGEMENT - 4 Ways To Boost Social Engagement And Put Some Zing Into Your Marketing | AtDotCom Social media | Scoop.it
Whether you've been working on your social marketing for a while and feel like it needs a little oomph, or you're just starting out and aren't sure how to get anyone interested in what you have to say, these four ideas will get your creative...

Via Peg Corwin, Ally Greer, Alessandro Rea
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Ally Greer's curator insight, June 11, 2013 3:06 PM

Love the notion of "creating irrelevant controversy."

Peg Corwin's comment, June 11, 2013 3:11 PM
I am amazed by how powerful talking directly to one person on social media is. I did, and now she is one of my most active FB Fans.
Ramzi Mouakassa's curator insight, June 15, 2013 7:50 AM

You can really add alot of 'Zing' to your social media and it won't cost you a 'thing', besides being actually social and a bit witty. I like this bit as it is light and makes sense. Cheers