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Increase Your Email Subscriber List With These 14 Tips via @MarketingHits

Increase Your Email Subscriber List With These 14 Tips via @MarketingHits | AtDotCom Social media | Scoop.it

Marty Note: Email Matters
Your email list is something you own. You've earned the right to NOT pay Google or anyone else when you communicate with your email list. The value of the list is HUGE.

We saw a monetary value of $100 a subscriber recently and there are times when you email list can be worth many multiples of that such as:

* When your organic rankings take a huge hit thanks to an algorithm change.
* During peak sales times.

* To create sustainable online community.
* To increase sales.

* To bolster SEO and then increase sales.

Here is a great and simple list for how to increase the size of your email list:

1. Subscribe Button

2.  Ask Your Readers

3.  Give Incentives

4. Speed Up Website

5. Offer A Free Course

6. Squeeze Page

7. Guest Blogging

8. Implement Hello Bar

9. Video Call To Action

10. Scroll Box

11. Feature Box

12. Sumo Me

13.  QR Code

14. Trade Shows


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Email Best "Off Peak" & What Does Trend Mean For Social Media Marketing? Experian Study

Email Best "Off Peak" & What Does Trend Mean For Social Media Marketing? Experian Study | AtDotCom Social media | Scoop.it
Perhaps it's a case of standing out from the crowd. For the second consecutive year, a report from Experian Marketing Services [download page] covering Q4 email activity has

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 4, 2014 1:11 PM

Experian Study Email Open and Conversion Rates Best Off Peak
Send your email marketing when everyone else is and your response rates will suffer. The results of this study showing the off peak time of 8 to midnight converts the best reminds me of what a friend told me the other day.

My friend is a businesswoman mom and about ten other things. She explained that she likes to get in bed with her phone or tablet and curate her email. Most end up in the trash, but a great subject line or offer from a trusted source might get opened and might even prompt a buying decision.

The Experian study may have implications for blogging and social media marketing too. I've always been skeptical about the "right time" infographics that float around since they tend to form a consensus and I'm interested in avoiding the mob as much as possible.

VIral content goes viral for many reasons time of day may be one of them, but I doubt it. I think Experian's results should create a pause before we all pile on to creating Internet marketing lock stepped to some formula that doesn't work.  

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7 Tips To Improve the Quality of Your Email Marketing List With Social Media

7 Tips To Improve the Quality of Your Email Marketing List With Social Media | AtDotCom Social media | Scoop.it

One of the most profitable marketing channels online is email. The value of email marketing lies entirely in your list of customer emails, especially since 93 percent of consumers check ...


Via massimo facchinetti, Craig Deakin, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 19, 2014 6:39 PM

Great tips here to do something everyone should be doing in 2014 - lowering the wall between social media and email marketing.

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6 case studies & infographics: the optimal time to send emails

6 case studies & infographics: the optimal time to send emails | AtDotCom Social media | Scoop.it

Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent.

The best way of accurately finding the optimal time of day to send your emails is to run tests, taking into account fluctuations around pay day and annual events such as Christmas and bank holidays.

According to the Econsultancy/Adestra Email Marketing Industry Census 2013 only half of businesses (49%) are currently testing the time and day of their email messages, so either the other 51% already know the optimum time or they're working off a hunch. 


So to give some food for thought on where to start looking and testing, here are six case studies and infographics that look at the best time and day of the week to send emails...


Via Lauren Moss
John van den Brink's insight:

Great infographic!

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Nedko Aldev's curator insight, May 13, 2013 3:38 AM

add your insight...

 
Susan Myburgh's comment, May 13, 2013 10:09 PM
None of these take into account time zone changes. For example, I live in Australia and deal with Africa, Europe and the US. Just sayin'.
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Email Marketing: All That Sizzles Is Not Spam [INFOGRAPHIC] | Social Media Today

Email Marketing: All That Sizzles Is Not Spam [INFOGRAPHIC] | Social Media Today | AtDotCom Social media | Scoop.it
In this infographic, we’ll compare the attributes of spam and legitimate email marketing. We’ll illustrate how spam is an offensive intrusion, while the other is a welcome interaction with high business ROI.
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Cloze Cool "Editor of Chaos" Tool Now On Scoop.it

Cloze Cool "Editor of Chaos" Tool Now On Scoop.it | AtDotCom Social media | Scoop.it

I "met" Cloze founder Alex Cote in a hangout with David Amerland. Alex was great. His startup Cloze is a little further down the funnel than CrowdFunde. He offered to help (so Menschy, smart guy).

Cloze the tool is an amazing idea - use MATH to make sense of the noise of our lives. Use algorithms as "intelligent assistants" to help swim out of the deep end we all reside in at the moment thanks to more emails, social media marketing and content than any sane person can manager (lol).

Great to see Alex on Scoop.it!!!! To my many friends and curators on Scoop.it Alex and Cloze are cool and one of us :).

Friends like
@Guillaume Decugis

@Ally Greer
@ janlgordon
@Brian Yanish - MarketingHits.com
@Neil Ferree
@malek
@Thomas Faltin

@David Amerland

Please welcome Alex and Cloze a menschy smart man from beantown whose team is developing a cool "editor of chaos" tool. Marty

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5 Easy Email Marketing Tips From CIO White Papers

5 Easy Email Marketing Tips From CIO White Papers | AtDotCom Social media | Scoop.it


From tweets to posts and even likes, this webinar covers the basics of social media marketing. Learn how your peers are leveraging social media in their practices and hear what works - and what doesn't.

Marty Note
This link was used as an example of 5 things to FIX on email landing pages.


Via Martin (Marty) Smith
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Carlos Bisbal's curator insight, February 21, 2014 9:39 AM

5 Consejos fáciles para mejorar tu Email Marketing.

 

Consejos que ayudar&aacut