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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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Who’s the Hero in Your Business?

Who’s the Hero in Your Business? | AtDotCom Social media | Scoop.it
Many businesses are mediocre because they don't have the slightest desire to be heroic. They just want to get through the day, collect the money, and carry on w

Via Karen Dietz
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Karen Dietz's comment, September 4, 2013 3:08 PM
Hey John! Many thanks for the comment and additional insights. Glad this post struck a nerve :) No matter what the profession, I always encourage people to evoke a story first ("Tell me about a time when...") and then deeply listen to the story being told. This is the best way to build empathy and learn what it is like to walk a mile in your customer's shoes. Realtor's have tremendous opportunities here that will build long lasting relationships.
Hans Duchardt's curator insight, September 5, 2013 10:47 AM

Don't we all know that feeling - and what are we doing about it to change this? If anything at all? 

Rescooped by John van den Brink from Just Story It! Biz Storytelling
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Story Selling in A Winning B2B Integrated Marketing Campaign

Story Selling in A Winning B2B Integrated Marketing Campaign | AtDotCom Social media | Scoop.it

I've rescooped this article from fellow curator John Kratz because I thought it was so good. It is a great example of how a company ramped up business once it started sharing stories of its customers -- with customers as the heros. Take notes folks! And thanks John for finding and sharing this article.


The year is 2008 and you are in the Financial Services Business.

 

"How do you turn a quiet, sales-driven organization into a B2B marketing powerhouse?"

 

"Consider the story of Lincoln Financial Group, a traditionally sales-centric organization... The 106-year-old financial services, insurance, and annuities company..."

 

"Lincoln Financial had previously conducted research showing that the more people take charge of their lives, including their finances, the better they feel about the direction of their lives."

 

"While others in the category seemed to be drawn to using fear in their advertising, we felt the time was right to try a new, more optimistic approach."

 

"...the campaign showcased a video of women of all ages showing how they take charge of their lives and provided educational content to help women do just that. The PR focused on the research results. The Chief Life Officer ads continued the "take charge, optimistic theme," which was reinforced in social media.

 

"And how has the integrated campaign done?"

 

Read the success story here:

http://www.fastcompany.com/3002425/creating-winning-b2b-integrated-marketing-campaign


Via Ken Jondahl, Karen Dietz
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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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35 Smart Social Media Business & Consumer Insights from @BrianSolis

35 Smart Social Media Business & Consumer Insights from @BrianSolis | AtDotCom Social media | Scoop.it
Engage or Die 1. Our opportunity with social media is to do something more meaningful than just marketing. 2. Social media is not here to save you.


I counted at least 12 of these 35 tips about storytelling or story elements in the quick scan I did. There are probably even more if I studied them closely.


So here is another reality check this week :). Read these 35 insights and see how you rank. 


All are important. Som eof the onese about stories/story elements are : co-creation (#34), context (#31), bridging (#24), people (#18), and community (#9).


How many more can you find? Are there more than the 12 I found? Let me know!


Have fun. Get better :)


Read the full article here: http://www.toprankblog.com/2011/06/social-business-smarts-brian-solis/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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How to Really Understand Someone Else's Point of View

How to Really Understand Someone Else's Point of View | AtDotCom Social media | Scoop.it
It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view.

Via Karen Dietz
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SooJin-Stella Lee's comment, April 30, 2013 7:08 AM
Thank you ^^ I definitely need these sort of information. And I learend lots of things from your strategies to do well in scoop.it.
Karen Dietz's comment, April 30, 2013 11:47 AM
My pleasure Soo-Jin. Keep up the good work!
Alison D. Gilbert's curator insight, May 2, 2013 4:24 PM

Put yourself in the other person's shoes.

Rescooped by John van den Brink from Just Story It! Biz Storytelling
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Is Your Content Sourcing Conversations? How to use B2B biz stories...

Is Your Content Sourcing Conversations? How to use B2B biz stories... | AtDotCom Social media | Scoop.it
If you’re only developing content with consumption in mind, you’re missing a huge opportunity to keep momentum going as prospective buyers move through the buying cycle.


I've said this before -- biz storytelling is about engagement, not simply broadcasting messages.


This is the first article I've found that actually tries to break down the different types of conversations you want your biz stories to spark or serve.


I disagree with the distinction between dialogue and conversation. I think a better distinction to make is between messaging and conversation. And stories are often shared within a conversation. Conversations are not necessarily storytelling. So that is my nit-pick for today.


I really wish the author, Stephanie Tilton, would have included examples for each type of conversation mentioned. She tries to explain the different conversations but I need examples this morning in order to get ideas for how to apply her advice. Or maybe I'm just too tired this morning!


So there are 2 lessons here -- 1) target your storytelling to the conversations you want to promote and help along; and 2) make sure when you write content you give examples so you don't make it so hard for your readers to apply your insights.


I also really like the point the author makes about shifting from talking to listening, and shifting to serial storytelling in your business.


OK -- I'm heading into the kitchen for some more coffee!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Karen Dietz
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