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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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Who’s the Hero in Your Business?

Who’s the Hero in Your Business? | AtDotCom Social media | Scoop.it
Many businesses are mediocre because they don't have the slightest desire to be heroic. They just want to get through the day, collect the money, and carry on w

Via Karen Dietz
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Karen Dietz's comment, September 4, 2013 3:08 PM
Hey John! Many thanks for the comment and additional insights. Glad this post struck a nerve :) No matter what the profession, I always encourage people to evoke a story first ("Tell me about a time when...") and then deeply listen to the story being told. This is the best way to build empathy and learn what it is like to walk a mile in your customer's shoes. Realtor's have tremendous opportunities here that will build long lasting relationships.
Hans Duchardt's curator insight, September 5, 2013 10:47 AM

Don't we all know that feeling - and what are we doing about it to change this? If anything at all? 

Rescooped by John van den Brink from Just Story It! Biz Storytelling
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Story Selling in A Winning B2B Integrated Marketing Campaign

Story Selling in A Winning B2B Integrated Marketing Campaign | AtDotCom Social media | Scoop.it

I've rescooped this article from fellow curator John Kratz because I thought it was so good. It is a great example of how a company ramped up business once it started sharing stories of its customers -- with customers as the heros. Take notes folks! And thanks John for finding and sharing this article.


The year is 2008 and you are in the Financial Services Business.

 

"How do you turn a quiet, sales-driven organization into a B2B marketing powerhouse?"

 

"Consider the story of Lincoln Financial Group, a traditionally sales-centric organization... The 106-year-old financial services, insurance, and annuities company..."

 

"Lincoln Financial had previously conducted research showing that the more people take charge of their lives, including their finances, the better they feel about the direction of their lives."

 

"While others in the category seemed to be drawn to using fear in their advertising, we felt the time was right to try a new, more optimistic approach."

 

"...the campaign showcased a video of women of all ages showing how they take charge of their lives and provided educational content to help women do just that. The PR focused on the research results. The Chief Life Officer ads continued the "take charge, optimistic theme," which was reinforced in social media.

 

"And how has the integrated campaign done?"

 

Read the success story here:

http://www.fastcompany.com/3002425/creating-winning-b2b-integrated-marketing-campaign


Via Ken Jondahl, Karen Dietz
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Rescooped by John van den Brink from Just Story It! Biz Storytelling
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How to Really Understand Someone Else's Point of View

How to Really Understand Someone Else's Point of View | AtDotCom Social media | Scoop.it
It's a necessary prerequisite for persuasion. (Good post on how to understand another's point of view.

Via Karen Dietz
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SooJin-Stella Lee's comment, April 30, 2013 7:08 AM
Thank you ^^ I definitely need these sort of information. And I learend lots of things from your strategies to do well in scoop.it.
Karen Dietz's comment, April 30, 2013 11:47 AM
My pleasure Soo-Jin. Keep up the good work!
Alison D. Gilbert's curator insight, May 2, 2013 4:24 PM

Put yourself in the other person's shoes.