AtDotCom Social m...
Follow
Find tag "customer-loyalty"
37.8K views | +0 today
AtDotCom Social media
Great social media topics
Your new post is loading...
Your new post is loading...
Rescooped by John van den Brink from Curation, Social Business and Beyond
Scoop.it!

7 Powerful Ways Stories Connect You with Your Customers

7 Powerful Ways Stories Connect You with Your Customers | AtDotCom Social media | Scoop.it
I was visiting a company the other day and chatting about stories. I mentioned how tough it is for any business to gather their customer stories and the two principles snorted, threw their hands up while rolling their eyes, and said, “That’s for sure! We’ve tried it.” So this blog post is all about how …

Via janlgordon
more...
AceConcierge's curator insight, February 13, 5:55 PM

add your insight...

Paula Silva's comment, March 3, 12:21 PM
Will you check this scoop? Thank you so much. http://sco.lt/5okJ17
Wanda J. Barreto's curator insight, April 1, 7:22 AM

Cuando el curador de contenido expresa su opinión sobre el contenido y su razonamiento para compartirlo, además de informar, desarrolla confianza y credibilidad.  El punto de vista también es una oportunidad de establecer contacto con el lector, de contar su propia historia, demostrar autenticidad y trasparencia. Algunas veces, si el contenido es muy técnico, el lector necesita información adicional o quizás algunos ejemplos adicionales para comprenderlo.

 

En este artículo, +Karen Dietz recomienda incluir un about post antes del contenido, para explicar la historia sobre el material que se comparte.  Además, provee instrucciones sobre cómo hacerlo y buenos ejemplos que podemos imitar.  Yo también lo estoy practicando.

Rescooped by John van den Brink from Curation, Social Business and Beyond
Scoop.it!

Is Your Business Poised for the New Digital Customer's Journey?

Is Your Business Poised for the New Digital Customer's Journey? | AtDotCom Social media | Scoop.it
The sheer proliferation of new online devices and digital consumer channels is pushing leading-edge companies to rethink how they connect with and engage their customers.

Via janlgordon
more...
Josette Williams's curator insight, July 5, 2013 1:33 PM

This content powerfully points out the massive shift that has happened in marketing today.  Is your company adapting?

Kun Le's curator insight, July 7, 2013 7:58 AM

add your insight...

 

Richard Stadler's curator insight, July 8, 2013 1:33 AM

The purchase process is no longer linear, it is not even predictable. Chaos Theory, here we come...

Rescooped by John van den Brink from Curation, Social Business and Beyond
Scoop.it!

Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | AtDotCom Social media | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....

Via janlgordon
more...
Neil Ferree's curator insight, February 4, 12:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 6:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 8:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

Rescooped by John van den Brink from Curation, Social Business and Beyond
Scoop.it!

Picture Story: Commerce and the Connected Consumer's Journey

Picture Story: Commerce and the Connected Consumer's Journey | AtDotCom Social media | Scoop.it
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...

Via janlgordon
John van den Brink's insight:

Great "picture story" and insight via Jan Gordon

more...
Michelle Gilstrap's curator insight, May 26, 2013 8:10 AM

This is a very cool way to show e-commerce and how some companies are making the connection with their customer.

janlgordon's comment, June 18, 2013 12:02 PM
Michelle Gilstrap I'm happy you found it useful, sorry I'm late in responding but better late than never, thank you!