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How to Make Your eCommerce Business Successful

How to Make Your eCommerce Business Successful | AtDotCom Social media | Scoop.it
The success or failure of any eCommerce business venture depends on detailed planning and preparation. Here are 5 key elements in that process

Via janlgordon
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janlgordon's curator insight, January 11, 11:43 PM

I selected this article from Curatti written by Mark Thomasson because it provides several methods on how to be successful in generating more sales for your eCommerce website.

 

Detailed planning and preparation will help you drive more customers online.

 

Run a Successful eCommerce Website

 

When building a business online you want to prepare the same way you would for a brick and mortar one. I agree that in order to attract customers you need to include cohesive elements.

 

Thomasson shows the right elements that need to be in place in order to have a sales generating website.

 

Here's what caught my attention:

 

  • Once you grasp the attention of your visitors with a mixture of eclectic content you can attract more leads for future sales. Includes stories from your target market along with original photos.

 

  • Include creatively written descriptions with a major line of products for more sales. Use tracking tools to measure your results.

 

  • There are a variety of commerce platforms to choose from for your business. Ready-made options can help you get started right away.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of 123rf.

 

Read full article here: http://ow.ly/e9dF307VlWI

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

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Context Is King In Marketing

Context Is King In Marketing | AtDotCom Social media | Scoop.it
Context is the differentiator in Content Marketing. It is king, and an essential aspect of any digital marketing campaign

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janlgordon's curator insight, January 2, 5:52 PM

I selected this article from Curatti written by Tony Zambito because it provides insights on how digital and online information has transformed content marketing.

 

The idea of strategizing content has diminished over the last few years due to mobile and technology trends.

 

Why Context is More Important Than Content

 

Content should be tailored for your audience and what makes sense to them specifically. I agree that you can reach more people by reducing the amount of information being presented to them.

 

Zambito explains the basics of context in how it relates to today's online consumer.

 

Here's what caught my attention:

 

  • In order to be effective marketers need to understand the method of a connected series of stories. These should involve goal-directed behaviors and activities of buyers.

 

  • When it comes to effectively using context timing is critical. It's about what buyers are experiencing over time rather than a specific trigger.

 

  • Understanding the goals of your audience will help you move toward context. Not doing so can lead to content marketing failure.

 

Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond

 

Image: Courtesy of Tony Zambito.

 

Read full article here: http://ow.ly/l7qK307CKXw

 

Stay informed on trends, insights, what's happening in the digital world become a Curatti Insider today

Anuj Saxena's curator insight, January 6, 2:26 AM
I like all hand picked topics by @janlgordon, good article to go through
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Why Email Marketing Is Great For SMBs

Why Email Marketing Is Great For SMBs | AtDotCom Social media | Scoop.it
Email Marketing is a boon for SMBs. The budget limitations of smaller companies become irrelevant in their competition with larger firms with deep pockets

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janlgordon's comment, November 4, 2016 3:44 PM
Thank you @John van den Brink :-)
janlgordon's comment, November 5, 2016 11:22 AM
Thank you @Stan Smith @Ricard Lloria & @Daniel Depaz :-)
janlgordon's comment, November 8, 2016 10:43 AM
Thank you @Negotei Elena :-)
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Build Your Brand Through a Great Customer Experience

Build Your Brand Through a Great Customer Experience | AtDotCom Social media | Scoop.it
For consumers, relevance attachment - keeping your brand consistently pertinent - and customer experience, have attained new levels of importance

Via janlgordon, Ricard Lloria
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janlgordon's comment, October 14, 2016 7:46 PM
Thank you @John van den Brink :-)
janlgordon's comment, October 17, 2016 10:39 AM
Thank you @Denisa Stan @Dejan Nikolic & @Mehdi BH :-)
janlgordon's comment, October 20, 2016 10:48 AM
Thank you @Escarlet Vidal :-)