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Rescooped by John van den Brink from Personal Branding Using Scoopit
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Repurpose Existing Content for Easy SEO Links

Repurpose Existing Content for Easy SEO Links | AtDotCom Social media | Scoop.it
We've all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us.

Via Peg Corwin, luigi vico, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 26, 2:18 AM

Like this idea but would warn against duplication of content. Make sure if you have content in more than one place you use a canonical URL to tell Google which one (of the multiple URLs) to index.

Bill Gassett's curator insight, January 26, 8:45 AM

How to get your content seen by more people by re-purposing it!

Bill Gassett's curator insight, February 5, 2:32 PM

Are you re-purposing your content in order to extend your reach online? If not you should be! Of course if you are using Scoop.it then you are doing content curation already but do you know some of the other ways as well? Take a look and see how you can make your internet presence grow. One of my personal favorites mentioned in the article is Outbrain.

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What Social Media Is Most Important To You?

What Social Media Is Most Important To You? | AtDotCom Social media | Scoop.it

Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.

Key is "matching the hatch" to borrow a fly fishing term.

Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:

Depends on what I'm trying to accomplish.

If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.

If I want to serialize stories Storify.
If I want to test an infographic Pinterest. 
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify. 

Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.  


Via Martin (Marty) Smith
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malek's curator insight, January 15, 8:00 AM

It's the singer, not the song. Thrilling article about match the hatch for your content

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Birth of the Cool: Link To The IDEA Not The Web Page With PullQuote App via @hc

Birth of the Cool: Link To The IDEA Not The Web Page With PullQuote App via @hc | AtDotCom Social media | Scoop.it
Use Pullquote to create a link to a paragraph on a web page. Pullquote is great for micro-bookmarking or tweeting about key ideas.

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Martin (Marty) Smith's curator insight, October 16, 2013 1:02 PM

Henry Copeland (@hc) is the Internet marketing genius behind blogads and a good friend of my friend Phil Buckley's (@1918). I promise to do another post on how cool Blogads is (http://web.blogads.com/ ), but Phil shared something at lunch today that has my palms sweating it is so exciting.

Why Pull Quote Is So Cool
Curators on Scoop.it like Robin (@RobinGood), Guillaume (@Gdecugis) and Ally (@AllyGreer) will get how cool Henry's pullquote app is immediately. The app allows you to "pull" a piece of content from a favorite post, share it on social media and be able to curate your "pulled" stack.

I've been writing about the "snipitization" and "appification" of everything and Henry just proved the point. Curators usually LOVE 10% of a post, like another 20% and can take or leave the rest.

Now, thanks to Henry's very cool app you can create this:

http://www.pullquote.com/hc/files/innovation

 

That link is to Henry's PullQuotes tagged "innovation". Here is the link to all of his curated groups:

http://www.pullquote.com/hc

 

Every curator out there is now fully focused on THIS piece (lol). Not an easy feat, but that is the power of Henry's brilliant idea. Henry's PullQuote App is like a writers index cards ONLY there is a special secret.

Let's move all the way through Henry's invention.

http://www.pullquote.com/hc/files/innovation

We click on the first pullquote and get this page:

http://www.pullquote.com/quote/hc/IKVsU2

Click on the tiny URL at the top to get this page:

http://pullquote.com/pq/IKVsU2

Click on the post link at the bottom and we've arrived back at the ScienceDaily post Henry pulled from

http://www.sciencedaily.com/releases/2013/09/130912095241.htm#pq=IKVsU2

PullQuote just built curated relationships between content snippets Henry tags as "innovation", but those new relationships don't break the link back to the post.

Imagine how much easier it will be to write a post about innovation with PullQuote. Creators can go to their tagged "innovation" basket and find cool references and relationships they didn't even know existed.

Now let’s fast forward into the curation implications. I read a TON of content every day. I have to read mountains of content because things I read yesterday aren't categorized and tagged.

Scoop.it is great and using its FILTERS must have saved a year of my life. Problem is we lack this view:

http://www.pullquote.com/hc

That view of the tages you use is an incredible feedback loop because you can see how rich each "basket" is. Henry has 22 PullQuotes in innovation and so it ranks among his top interests exceeded only by health.

By curating the QUOTE we can easily arrange our baskets so writing or curating a post about innovation takes MUCH LESS TIME. If Scoop.it could add a tag cloud view across all feeds much the same benefit could be created (from a dashboard) perspective.

I see PullQuote and Scoop.it as natural allies. When something BIG about Google is blooming on Scoop.it then a quick check of PullQuotes curated and tagged as Google might lend weight and credibility to a Scoop or blog post (and then a Scoop or social feed).

Did you see the secret? The secret is since you are only grabbing pieces of many articles overhead is a fraction of what storing the article would be. With the way the cloud is today I bet you could PullQuote the galaxy and it wouldn't require much backend iron to support.

The real benefit is in how we as curators and creators will learn to create and cross index our cards (PullQuotes). Any tools like Scoop.it and PullQuote that promise MORE even as they require LESS has my attention. What about you?

Bravo Henry!

 

malek's curator insight, October 17, 2013 4:29 AM

Long live the content snippet in the content jungle. A very flexible tool to mine for pull quote.

Rescooped by John van den Brink from Contests and Games Revolution
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Social Media + Smart Phones + Games = Learn Here

Social Media + Smart Phones + Games = Learn Here | AtDotCom Social media | Scoop.it
5 Social Media Lessons to Learn From GTA 5 Business 2 Community GTA V has this awesome feature, where Social Media and Smart phones are being used in the game to take pictures & spread across to your friends on Facebook, Google plus and other...

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Martin (Marty) Smith's curator insight, October 1, 2013 4:51 AM

Wow, cool three ring circus example here about how to tie mobile, gamificaiton and smart phones into community.

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Web 3.0 Design Inspirations Pinterest Board From @Pupixel

Web 3.0 Design Inspirations Pinterest Board From @Pupixel | AtDotCom Social media | Scoop.it

Showcase of web 3.0 web sites (html5, css3, parallax, ecc...)

Marty
Great board from @Pupixel (an Italian web designer) sharing examples of web design leading the way to Web 3.0 - a semantic real time web.


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First Example of A SpinSnip [New Content Marketing Tool]

First Example of A SpinSnip [New Content Marketing Tool] | AtDotCom Social media | Scoop.it

A SpinSnip is moving content from one dimention to another to maximize ROI. SpinSnip Tools is a suite of curation and content marketing tools that help move content within the owned, paid, earned and curated ecosystem increasing return and lowering content creation costs with each SpinSnip. 


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Andrew Johnson's curator insight, July 18, 2013 12:55 AM

Another example of the convergence of marketing and technology.

increaseyourtrade.com's curator insight, July 18, 2013 9:43 AM

Well worth following this up. A tool kit for marketeers with 5 elements starting with content.

Martin (Marty) Smith's comment, July 18, 2013 2:28 PM
Well said Increase Your Trade! Going to steal, "A Tool Kit For Marketers With 5 Elements Starting With Content" Thanks. M
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Topsy Rocks Social Media Analytics, ORM and Local

Topsy Rocks Social Media Analytics, ORM and Local | AtDotCom Social media | Scoop.it
Social Times Data Analytics Startup Topsy Aims for the Local All Things Digital Topsy, along with other similar services, offers a set of professional analytics tools for sale, so that customers can find key data points like influential Twitter...

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Martin (Marty) Smith's curator insight, June 24, 2013 6:58 PM

Topsy Secret Weapon
Topsy is one of my favorite social media weapons. With Google Analytics giving your social media the double whammy between 50% or more of Not Provided data and how poor Google is with reporting social media due to friends of friends sharing you must have a better analytics options for social.

Topsy does more than drink from the Twitter firehouse. Topsy is the best place to know the total reach of your Tweets, blog posts and comments. Topsy alerts can watch your brand and help with Online Reputation Management (ORM).

Best part of all is you can get a lot of return from Topsy before you spend a dime.

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Why Paperli Rocks - ScentTrail Marketing

Why Paperli Rocks - ScentTrail Marketing | AtDotCom Social media | Scoop.it

Content Marketing Tools For Startups
I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:

* Paper.li

* Scoop.it
* Google Analytics
* Google Adwords
* Google Plus
* Twitter
* A Blog (WordPress) 

It is possible to change the world with those seven tools.  

 

The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon. 


Via Martin (Marty) Smith
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Kelly Hungerford's comment, June 18, 2013 8:15 AM
Thanks Marty. That's a great list and we're proud to be a part of it in your "Do More With Less Strategy" Appreciated!
Martin (Marty) Smith's comment, June 18, 2013 4:54 PM
You ROCK Kelly :). Marty
Brett.Ashley.Crawford's curator insight, October 29, 2013 7:55 AM

nonprofits of small and medium size are distinctly and significantly similar to start-ups. They can similarly utilize these content curation tools, especially nonprofit arts looking for online impact.  

 

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3 Martini Lunches To 140 Characters – Marketing's Evolution Since Mad Men [INFOGRAPHIC]

3 Martini Lunches To 140 Characters – Marketing's Evolution Since Mad Men [INFOGRAPHIC] | AtDotCom Social media | Scoop.it
From 3 Martini Lunches To 140 Characters – How Marketing Has Evolved Since Mad Men [INFOGRAPHIC]

Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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Martin (Marty) Smith's curator insight, May 9, 2013 6:22 PM

Cool, fun infographic that is a "timeline" of marketing behavior and thinking change.

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The Best Web Conferencing and Collaboration Tools via Robin Good

The Best Web Conferencing and Collaboration Tools via Robin Good | AtDotCom Social media | Scoop.it

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Martin (Marty) Smith's curator insight, April 22, 2013 7:34 AM

Great insight from trusted source Robin Good (@RobinGood). We are all in the "online confernece" business now (no matter what our business vertical), so important reviews of helpful tools here. 

GIANFRANCO MARINI's curator insight, April 22, 2013 9:46 PM

Mi limito a tradurre liberamente quanto scritto da Robin Good

Il sitohttps://webconferencing-test.com/en/online-meeting-home offre informazioni che consentono di comparare 35 strumenti per il web conferencing e la collaborazione on line Si tratta di strumenti software o webware.

 

Per ciascuno di essi viene proposto un link in cui è possibile: visdualizzare una descrizione del servizio e delle sue principali caratteristiche; andare alla home page del servizio; scaricare o registrarsi alla versione trial

 

I criteri in base a cui vengono esaminati i servizi di web conferenging sono: 

usabilità, funzionalità, meeting setup, installazione, trasparenza costi, sicurezza supporto piattaforma e score overall e sono spiegati qui: https://webconferencing-test.com/en/how-we-test

 

In questa pagina https://webconferencing-test.com/en/compare-tools-basic è; possibile selezionare due o più servizi per poterne confrontare direttamente le caratteristiche in base agli 8 criteri persei in considerazione

 

 

Carl Heine's curator insight, June 12, 2013 6:32 AM

Here's a comparison we'll keep handy as we continue to provide effective solutions for Web conferencing on CoolHub.

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25 Things Men Should Never Do on Social Media [Funny + 10 Marty Additions]

25 Things Men Should Never Do on Social Media [Funny + 10 Marty Additions] | AtDotCom Social media | Scoop.it
Follow these rules and don't play yourself. Complex.com: The original buyer's guide for men.

Via Martin (Marty) Smith
John van den Brink's insight:

Great post!

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GKAnanthram's comment, January 3, 2013 8:54 AM
Think Twice What is Relevant to point;Tweet Pointedly !
GKAnanthram's comment, January 3, 2013 8:54 AM
Think Twice What is Relevant to point;Tweet Pointedly !
GKAnanthram's curator insight, January 3, 2013 8:58 AM
Remember ! Others are Watching :Be yourself;Behave Yourself ! What you tweet will be writ on your Face !
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Capture THEIR Video on YOUR Website with Vidrack

Capture THEIR Video on YOUR Website with Vidrack | AtDotCom Social media | Scoop.it
Your website visitors can easily record and submit video right on your website. Add a video camera to your website.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 19, 3:42 PM

Vidrack Is COOL
Imagine you could have a customizable video button on YOUR website that activates and captures video from THEIR (your visitors;) mobile, PC or laptop camera. 

Video captured goes to an admin where you approve (so spam or who knows what doesn't make it live all the way out to your website). 

Here are some cool uses of a simple, cool technology:

* Q&A - Ask a question and let your customers / visitors record their answers. 

* FORM Killer - never ask for a form to b completed again. Just ask people to create a short video sharing the way THEY would like to be contacted. 

* Real Time - ask customers to shoot video of your product in use. 

* Real Time Promotion - as customers to shoot videos wearing or using your branded merchandise. 

* Video Storytelling - create the beginning of a story and ask your customers / visitors to finish it with a video.

* Ask For Content - Let's say you need architecture detail content, ask customers to video their favorite architecture details. 

* Ask for Reviews / Feedback - Maybe this tool can do something Amazon struggled to create - video reviews. 

* Video Travel - ask customers to share videos from their travel. 

* Video Funding - videos already play a big role in crowdfunding, nonprofits should ask visitors to share WHY they support them since others will be moved to do the same. 

* Video Conferences - since you can approve videos you can hold a class, ask questions or responses and edit videos submitted to make your point. 

* Video Teaching - Your customers may have cool and unique ways to use your product, ask them to share and teach other customers. 

* Video Fashion - How do your clothes really look on real people? Ask customers / visitors to create and share what they are wearing today and why. 

* Video Commentary - Have a controversy, nothing creates more attention faster online than controversy easy to ramp it up with UGV (User Generated Video). 

Could go on and on since THEIR video content is so much more valuable than YOURS. This is a content conclusion I've come to recently. Your content creates legitimacy for your brands and ideas, but THEIR content in the form of reviews, comments or even filled out forms can create social shares. 

If there is anything more important than social shares in Internet Marketing today I don't know what it is. If someone clicks on your record button, submits a video almost 100% will follow with social shares if you alert them to their video's approval and publication to your website. 

Cool tool.  

 

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G+ One of 5 "Secret" and Disruptive Content Curation Tools - Atlantic BT

G+ One of 5 "Secret" and Disruptive Content Curation Tools - Atlantic BT | AtDotCom Social media | Scoop.it

5 Secret & Disruptive Content Curation Tools
* Scoop.it.
* Haiku Deck.
* Paper.li.
* Pinterest.
* GooglePlus.


http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-use-them/

Martin W. Smith on GPlus
https://plus.google.com/u/0/+MartinWSmith/posts


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3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify

3 MOST Important Words In Internet Marketing? Games, Gamification and Gamify | AtDotCom Social media | Scoop.it
How games can organize millions of people to accomplish great things (book ...
PandoDaily (blog)
Von Ahn told me he and his team had to work hard to gamify Duolingo, because at its core it's not a game.

Via Martin (Marty) Smith
John van den Brink's insight:

Great scoop by Martin and pay attention to his insight! 

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Martin (Marty) Smith's curator insight, October 4, 2013 11:55 AM

3 Most Important Words In Internet Marketing: Games, Gamification, Gamify

Why MUST Internet marketers understand games and gaming? Because the wall between THEM (game developers) and US (Internet marketers) is coming down FAST, very fast. There are three reasons for this soon to be tsunami trend:

* Web 3.0.
* How Online Environments Work.
* Human nature.

Web 3.0
We are creating CureCancerStarter.org right now and there are many new rules about web development that reflect where we are going already such as:
* The site is highly responsive (looks good no matter what kind of devices is looking at it).

* This new site uses a Content Delivery Network and the cloud to cache and shuffle information in so fast old rules about image size and speed (bigger = slow) almost don't apply.
* The site is "appified" or designed in a series of Lego-like modules some canned, some written by us from scratch.


Web development is going someplace very different and where we are going is where many video developers already live with extensive branding algorithms to determine what gest shown in what situations.  Soon your "website" will be a series of rules, text and images capable of being combined on the fly in an almost infinite variety of highly converting webpages.

Online Environments
Online environments are very video game like from the jump. Online starts COLD and HARSH and we web designers and developers PLAN how to warm them up. We create a series of linked "journeys" through our information.

If "a series of linked journeys" sounds like Joseph Campbell and Hero With A Thousand Faces you win a cookie. Ideally our environments are heroic and they transfer elements of courage, joy and love to our visitors. Sounds like video games again.

Human Nature
We like to compete, compare and contrast. We seek affinity groups and develop our sense of self, at least partially; from the feedback loops provided by our "like me" groups.

The social web is a "peer group" compare, compete and contrast engine. The more we compare, contrast and compete the more fun we have. Sounds like video games again.

I'm going to read Adam's book and report back once I am in reading mode again (after launching CureCancerStarter, cowdfunding cancer research, and CureCancerStore.org, shop to cure cancer, next week. Phase II development for both of those very new ideas is games, gamification and to gamify.

 

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10 Useful Responsive Web Design Tools

10 Useful Responsive Web Design Tools | AtDotCom Social media | Scoop.it
As more and more people view the internet from mobile devices, the demand for responsive website design has intensified. Nowadays creating a responsive web design goes way beyond arranging things t...

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Alvaro Díaz A.'s curator insight, September 26, 2013 4:28 AM

Via Twitter: @bitanton

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Amazing Google+ Conversation Re: Kutcher, Scoop.it, Web 3.0 Is Happening NOW

Amazing Google+ Conversation Re: Kutcher, Scoop.it, Web 3.0 Is Happening NOW | AtDotCom Social media | Scoop.it
Why Ashton Kutcher Doesn't Signal The End of Days & +Scoop.it Rocks
Forbes is funny. I love their coverage of the digital revolution, but journalists are…

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Martin (Marty) Smith's curator insight, August 8, 2013 7:36 AM

http://bit.ly/195EPQZ


My friend @MarkTraphagen has baited a great trap on Google Plus. Mark is riffing off of my piece about @Scoopit and Ashton Kutcher this morning and he invited two of my favorite Internet marketing gurus to weigh in. 

Mark's move makes this conversation a MUST read. Hope you will weigh in too. Do you think Ashton Kutcher's 15M followers’ means the end of days or can the web expand and contract to support a new thinking where AND replaces Zero Sum?

Rare that you know when a great conversation is ABOUT to take place, this is one of those rare times. Hop in and join us :). 

Find and contribute to this conversation on G+ Here
 

http://bit.ly/195EPQZ 

My G+ Page is here
https://plus.google.com/u/0/102639884404823294558/posts


 

Rescooped by John van den Brink from Startup Revolution
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Why Slideshare ROCKS Content Marketing and SEO [for Startups]

Why Slideshare ROCKS Content Marketing and SEO [for Startups] | AtDotCom Social media | Scoop.it
Slideshare may be the most powerful content marketing tool around. Few realize its power so your Internet marketing team's Slideshare use could be disruptiv

Via Martin (Marty) Smith
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John van den Brink's comment, July 2, 2013 11:49 AM
Great post Martin!
DebarghyaSir's comment, July 2, 2013 9:46 PM
Really appreciate your informative post. I am going to use it.
Christos Margetis's curator insight, July 6, 2013 3:03 AM

If you are a startup and you are NOT putting all those slide presentations you are creating to get money and define your market on Slideshare you are NUTS.

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69 Free Social Media Monitoring Tools

69 Free Social Media Monitoring Tools | AtDotCom Social media | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.

Via Bonnie Burns, malek, Jesús Hernández, Martin (Marty) Smith
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Tom Pick's comment, August 8, 2013 1:50 PM
That link works, thanks Neil!
Alexander Abramov's comment, August 8, 2013 4:54 PM
Thanks all !
Alexander Abramov's comment, August 8, 2013 4:54 PM
Thanks all !
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Day In Life Of Internet Is A Day In OUR Lives Too [Infographic]

Day In Life Of Internet Is A Day In OUR Lives Too [Infographic] | AtDotCom Social media | Scoop.it

'There are close to two and-a-half billion people online around the world – this number has grown 566 percent since the year 2000 – and 70 percent of them use the internet every day. As you might imagine, with that kind of presence, which amounts to more than a third of the global population, quite a lot happens over the course of each 24 hours.

The Internet never sleeps.  Is it possible to even fathom the idea of any given moment without someone in the world being connected to the Internet for one reason or another?  It wasn’t that long ago that the Internet wasn’t even a thing, but anymore it’s something that we can’t do without.  ztake a look at “A Day in the Life of the Internet”...


Via Lauren Moss, Taylor Mergele, Martin (Marty) Smith, LOLA, Conocimientos Digitales, Jesús Hernández, Gladys Pintado
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Martin (Marty) Smith's curator insight, May 22, 2013 10:58 AM

Think we are in the middle of a collaborative revoluton or what?

Taylor Mergele's comment, May 22, 2013 11:05 AM
Absolutely. I'm willing to admit that I'm a part of all of those statistics!
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I Scoop Therefore I am

I Scoop Therefore I am | AtDotCom Social media | Scoop.it

I Scoop Therefore I am. 


Via Martin (Marty) Smith
John van den Brink's insight:

Great insight by Martin about Scoop.It! I've been following Martin over a year now and re-scooped his Scoops many times. I highly recommend his topics  http://www.scoop.it/u/martin-marty-smith

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Giuseppe Mauriello's comment, April 24, 2013 11:29 AM
LOL...Great curation is more other!
Pascale Mousset's comment, April 24, 2013 3:36 PM
Great Scoop Marty ! You re right
Therese Torris's comment, April 25, 2013 1:49 AM
Right on, Marty !