Brilliant Twitter Lists Idea I'm blessed with brilliant friends. Earlier I shared my friend and Startup Factory founder Chris Heivly's new book. Build the Fort is a startups must read.
A few days ago another friend, @Kelly Hungerford, including my @Scenttrail twitter handle in a list. Twitter lists may be the coolest tool no on uses I know, but Kelly's use of the list to include me in something NEW was beyond brilliant.
Granted Kelly is a "trusted source" for me. Whatever she says I should look at, review, write about and share there is a close to 100% chance I will. Kelly's use of an ignored tool should work "cold" too. By placing someone on a list you tweak their curiosity in a way almost guaranteed to get a click and a review.
Compare the subtle grace of including people you want on your "beta" list to spamming emails sure to be ignored. Kelly's approach is graceful and such a tease I bet the approach generates a higher level of conversion and advocacy than spammy pitches.
When people subscribe to the list in response to your added them following up with an email or call doesn't feel spammy. The person is part of your tribe. Even better is PEOPLE YOU DON'T KNOW but who may like to be part of your beta (or whatever) will signal their desire to join by subscribing to the list.
WOW, now you get to have a WARM call or email conversation with someone who may invest, contribute content or become an advocate for your idea, startup or campaign. TOO GOOD.
The future of social media is about just such brilliant applications. Many don't have lists. I've always been a big believer in lists, but seeing how brilliantly Kelly used Twitter Lists create a new dimension of awe and respect (for lists and Kelly :). Marty
Most Important Social Media Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.
Key is "matching the hatch" to borrow a fly fishing term.
Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:
Depends on what I'm trying to accomplish.
If I want comments and discussion GPlus. If I want feedback from friends Facebook. If I want to generally test Scoop.it. If I want a "set it and forget it" content solution Paper.li. If I have something happening now or want to newsjack Twitter. To raise money on creative or gaming projects Kickstarter. If I want to share videos YouTube.
If I want to serialize stories Storify. If I want to test an infographic Pinterest. If I want to do something with audio then SmartCloud. If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions). If I want to sell something ecom then Shopify.
Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.
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