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Rescooped by John van den Brink from Social Marketing Revolution
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Blab: Live Conversations Tool Could Be Cool

Blab: Live Conversations Tool Could Be Cool | AtDotCom Social media | Scoop.it

Welcome to Blab, a place to watch, join, and interact with live conversations about the topics that matter most to you.


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 14, 9:50 AM

Blab
There are conversations going on now you would probably find interesting. What if you had a tool that let you listen in on conversations? My friend Eric Garrision, CEO of WTE.net , is stopping by later. 

Eric and I will discuss what worked this holiday selling season for his 300 e-commerce clients. What if you could hear that conversation. May prove helpful right? Blab may make just such an impromtu real-time tap into Eric and my conversation about the future of e-com possible.

And that could be cool :). Marty  

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Brilliant Quiet Twitter Lists Prospecting Idea from @KDHungerford

Brilliant Quiet Twitter Lists Prospecting Idea from @KDHungerford | AtDotCom Social media | Scoop.it

Brilliant Twitter Lists Idea
I'm blessed with brilliant friends. Earlier I shared my friend and Startup Factory founder Chris Heivly's new book. Build the Fort is a startups must read.

A few days ago another friend, @Kelly Hungerford, including my @Scenttrail twitter handle in a list. Twitter lists may be the coolest tool no on uses I know, but Kelly's use of the list to include me in something NEW was beyond brilliant. 

Granted Kelly is a "trusted source" for me. Whatever she says I should look at, review, write about and share there is a close to 100% chance I will. Kelly's use of an ignored tool should work "cold" too. By placing someone on a list you tweak their curiosity in a way almost guaranteed to get a click and a review. 

Compare the subtle grace of including people you want on your "beta" list to spamming emails sure to be ignored. Kelly's approach is graceful and such a tease I bet the approach generates a higher level of conversion and advocacy than spammy pitches. 

When you add someone's Twitter to a list they receive a notification with a link to your list. Here is a list I just created following Kelly's lead: https://twitter.com/ScentTrail/lists/curagami-beta-partners 

When people subscribe to the list in response to your added them following up with an email or call doesn't feel spammy. The person is part of your tribe. Even better is PEOPLE YOU DON'T KNOW but who may like to be part of your beta (or whatever) will signal their desire to join by subscribing to the list. 

WOW, now you get to have a WARM call or email conversation with someone who may invest, contribute content or become an advocate for your idea, startup or campaign. TOO GOOD. 

The future of social media is about just such brilliant applications. Many don't have lists. I've always been a big believer in lists, but seeing how brilliantly Kelly used Twitter Lists create a new dimension of awe and respect (for lists and Kelly :). Marty 

 


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Repurpose Existing Content for Easy SEO Links

Repurpose Existing Content for Easy SEO Links | AtDotCom Social media | Scoop.it
We've all had clients (or bosses, etc.) who were tough to please or asked what seemed like too much of us.

Via Peg Corwin, luigi vico, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, January 26, 2014 5:18 AM

Like this idea but would warn against duplication of content. Make sure if you have content in more than one place you use a canonical URL to tell Google which one (of the multiple URLs) to index.

Bill Gassett's curator insight, January 26, 2014 11:45 AM

How to get your content seen by more people by re-purposing it!

Bill Gassett's curator insight, February 5, 2014 5:32 PM

Are you re-purposing your content in order to extend your reach online? If not you should be! Of course if you are using Scoop.it then you are doing content curation already but do you know some of the other ways as well? Take a look and see how you can make your internet presence grow. One of my personal favorites mentioned in the article is Outbrain.

Rescooped by John van den Brink from Social Marketing Revolution
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What Social Media Is Most Important To You?

What Social Media Is Most Important To You? | AtDotCom Social media | Scoop.it

Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.

Key is "matching the hatch" to borrow a fly fishing term.

Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:

Depends on what I'm trying to accomplish.

If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.

If I want to serialize stories Storify.
If I want to test an infographic Pinterest. 
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify. 

Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.  


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malek's curator insight, January 15, 2014 11:00 AM

It's the singer, not the song. Thrilling article about match the hatch for your content

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Birth of the Cool: Link To The IDEA Not The Web Page With PullQuote App via @hc

Birth of the Cool: Link To The IDEA Not The Web Page With PullQuote App via @hc | AtDotCom Social media | Scoop.it
Use Pullquote to create a link to a paragraph on a web page. Pullquote is great for micro-bookmarking or tweeting about key ideas.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 16, 2013 4:02 PM

Henry Copeland (@hc) is the Internet marketing genius behind blogads and a good friend of my friend Phil Buckley's (@1918). I promise to do another post on how cool Blogads is (http://web.blogads.com/ ), but Phil shared something at lunch today that has my palms sweating it is so exciting.

Why Pull Quote Is So Cool
Curators on Scoop.it like Robin (@RobinGood), Guillaume (@Gdecugis) and Ally (@AllyGreer) will get how cool Henry's pullquote app is immediately. The app allows you to "pull" a piece of content from a favorite post, share it on social media and be able to curate your "pulled" stack.

I've been writing about the "snipitization" and "appification" of everything and Henry just proved the point. Curators usually LOVE 10% of a post, like another 20% and can take or leave the rest.

Now, thanks to Henry's very cool app you can create this:

http://www.pullquote.com/hc/files/innovation

 

That link is to Henry's PullQuotes tagged "innovation". Here is the link to all of his curated groups:

http://www.pullquote.com/hc

 

Every curator out there is now fully focused on THIS piece (lol). Not an easy feat, but that is the power of Henry's brilliant idea. Henry's PullQuote App is like a writers index cards ONLY there is a special secret.

Let's move all the way through Henry's invention.

http://www.pullquote.com/hc/files/innovation

We click on the first pullquote and get this page:

http://www.pullquote.com/quote/hc/IKVsU2

Click on the tiny URL at the top to get this page:

http://pullquote.com/pq/IKVsU2

Click on the post link at the bottom and we've arrived back at the ScienceDaily post Henry pulled from

http://www.sciencedaily.com/releases/2013/09/130912095241.htm#pq=IKVsU2

PullQuote just built curated relationships between content snippets Henry tags as "innovation", but those new relationships don't break the link back to the post.

Imagine how much easier it will be to write a post about innovation with PullQuote. Creators can go to their tagged "innovation" basket and find cool references and relationships they didn't even know existed.

Now let’s fast forward into the curation implications. I read a TON of content every day. I have to read mountains of content because things I read yesterday aren't categorized and tagged.

Scoop.it is great and using its FILTERS must have saved a year of my life. Problem is we lack this view:

http://www.pullquote.com/hc

That view of the tages you use is an incredible feedback loop because you can see how rich each "basket" is. Henry has 22 PullQuotes in innovation and so it ranks among his top interests exceeded only by health.

By curating the QUOTE we can easily arrange our baskets so writing or curating a post about innovation takes MUCH LESS TIME. If Scoop.it could add a tag cloud view across all feeds much the same benefit could be created (from a dashboard) perspective.

I see PullQuote and Scoop.it as natural allies. When something BIG about Google is blooming on Scoop.it then a quick check of PullQuotes curated and tagged as Google might lend weight and credibility to a Scoop or blog post (and then a Scoop or social feed).

Did you see the secret? The secret is since you are only grabbing pieces of many articles overhead is a fraction of what storing the article would be. With the way the cloud is today I bet you could PullQuote the galaxy and it wouldn't require much backend iron to support.

The real benefit is in how we as curators and creators will learn to create and cross index our cards (PullQuotes). Any tools like Scoop.it and PullQuote that promise MORE even as they require LESS has my attention. What about you?

Bravo Henry!

 

malek's curator insight, October 17, 2013 7:29 AM

Long live the content snippet in the content jungle. A very flexible tool to mine for pull quote.

Rescooped by John van den Brink from Contests and Games Revolution
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Social Media + Smart Phones + Games = Learn Here

Social Media + Smart Phones + Games = Learn Here | AtDotCom Social media | Scoop.it
5 Social Media Lessons to Learn From GTA 5 Business 2 Community GTA V has this awesome feature, where Social Media and Smart phones are being used in the game to take pictures & spread across to your friends on Facebook, Google plus and other...

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Martin (Marty) Smith's curator insight, October 1, 2013 7:51 AM

Wow, cool three ring circus example here about how to tie mobile, gamificaiton and smart phones into community.

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Web 3.0 Design Inspirations Pinterest Board From @Pupixel

Web 3.0 Design Inspirations Pinterest Board From @Pupixel | AtDotCom Social media | Scoop.it

Showcase of web 3.0 web sites (html5, css3, parallax, ecc...)

Marty
Great board from @Pupixel (an Italian web designer) sharing examples of web design leading the way to Web 3.0 - a semantic real time web.


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First Example of A SpinSnip [New Content Marketing Tool]

First Example of A SpinSnip [New Content Marketing Tool] | AtDotCom Social media | Scoop.it

A SpinSnip is moving content from one dimention to another to maximize ROI. SpinSnip Tools is a suite of curation and content marketing tools that help move content within the owned, paid, earned and curated ecosystem increasing return and lowering content creation costs with each SpinSnip. 


Via Martin (Marty) Smith
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Andrew Johnson's curator insight, July 18, 2013 3:55 AM

Another example of the convergence of marketing and technology.

increaseyourtrade.com's curator insight, July 18, 2013 12:43 PM

Well worth following this up. A tool kit for marketeers with 5 elements starting with content.

Martin (Marty) Smith's comment, July 18, 2013 5:28 PM
Well said Increase Your Trade! Going to steal, "A Tool Kit For Marketers With 5 Elements Starting With Content" Thanks. M
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Topsy Rocks Social Media Analytics, ORM and Local

Topsy Rocks Social Media Analytics, ORM and Local | AtDotCom Social media | Scoop.it
Social Times Data Analytics Startup Topsy Aims for the Local All Things Digital Topsy, along with other similar services, offers a set of professional analytics tools for sale, so that customers can find key data points like influential Twitter...

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Martin (Marty) Smith's curator insight, June 24, 2013 9:58 PM

Topsy Secret Weapon
Topsy is one of my favorite social media weapons. With Google Analytics giving your social media the double whammy between 50% or more of Not Provided data and how poor Google is with reporting social media due to friends of friends sharing you must have a better analytics options for social.

Topsy does more than drink from the Twitter firehouse. Topsy is the best place to know the total reach of your Tweets, blog posts and comments. Topsy alerts can watch your brand and help with Online Reputation Management (ORM).

Best part of all is you can get a lot of return from Topsy before you spend a dime.