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Rescooped by John van den Brink from Curation, Social Business and Beyond
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Who Really Gets People To Buy On Social Media Influencers or Early Adopters?

Who Really Gets People To Buy On Social Media Influencers or Early Adopters? | AtDotCom Social media | Scoop.it
According to findings of a new study by the Webby Awards, Social Media platforms really do allow people to influence the purchasing activities of their connections. The strategic question remains, however: who actually gets people to buy? Some social media experts say you must win the “influencers” to your cause and make them your advocates....

Via janlgordon
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Neil Ferree's curator insight, February 4, 2014 3:36 PM

Social Content Marketing is no longer an Option.


Our web traffic will live or die on how well we engage in social media. Google Plus and Facebook and Twitter and Pinterest and YouTube and LinkedIn and Yelp are all part of our social sphere of influence.

Randi Thompson's curator insight, February 6, 2014 9:43 AM

Those are pretty good numbers.  6 out of 10 people are not buying products because other people have shared them.  Who would have thought?

renata mello's curator insight, February 21, 2014 11:10 AM

Can we really influence people? Should we just listen to what they have to say and tell stories and ways to help them?

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Social Media Marketing Essentials: You Only Understand Conversions You Are Part Of

Social Media Marketing Essentials: You Only Understand Conversions You Are Part Of | AtDotCom Social media | Scoop.it

I was on a Twitter Scramble the other day with The Fish Firm and was impressed with their ideas and contributions. I am particularly impressed with this post. The title is a magical idea.

The magical idea is conversions are happening, social conversions, that a company can't understand fully because they are not part of the conversation. Such a powerful double idea so simply stated. 

 

There are many implications to not understanding conversions you are not part of including:

* Cast a broad social net and to be part of more conversations.

* Responding is critical to being included in the conversion.

* Conversions aren't free; you do something to be included. 

* No matter how good you are you are still missing conversions.

 

If you are a perfectionist the last bullet can drive you stark raving mad. Internet marketers learn to turn into the wind and trim, constantly trim, based on feedback loops. 

Great post by The Fish Firm.  

 



Via Martin (Marty) Smith
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The Fish Firm's curator insight, February 12, 2013 5:44 PM

Thanks Marty!

A.W. Smith Law's curator insight, February 20, 2013 4:31 PM

Very true!  Something all businesses should keep in mind.  The importance of connecting and understanding your clients/customers is invaluable.