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eCommerce Websites Convert Better With Modern Web Design Techniques

eCommerce Websites Convert Better With Modern Web Design Techniques | AtDotCom Social media | Scoop.it

You probably heard about the modern web design term at least once, but how can be used correctly with an online shop? What are the requirements?

Marty Note (here is how I shake out on each of these recs)

Big Hero Or Sliders Agree With Caveat!
Depends on what you do immediately to the right or under your large hero. Hero's create HOT SPOTS on the right and immediately below, hot spots that convert and hot spots NO ONE uses (goofystupid). If you are running an ecommerce site you aren't selling the picture, but you do need the attention it can grab. Make sure you put a Call-To-Action to the right or immediately below. People don't like to click within a hero (especially a big one), so CTA below even if it is a restatement.

http://www.charitywater.org/
Does a good job with a large static hero and a "can't miss" CTA with 3 critical links almost directly below the hero. & I DO NOT like sliders.

Warmer Colors - AGREE!
Websites are inherently COLD so warming them up with strong accent colors is a must. Remember to figure in the images you like to include. You can use more warm color if your images always have white backgrounds. If not, you may achieve "warmer" with images instead of needing to modify your design.

Interesting Grids - AGREE!
Thanks to Pinterest the GRID is getting creative. Grids are a great way to share a lot of information fast.

Flat Design - Agree!
The web doesn't do 3D well (yet), so flattening out your design can help make buying decisions easier. Include zooms if applicable and remember to ask your customers to share pics of your products on them or in their homes (great User Generated Content).


Animation
Vine has me convinced there are ways to create animations that help and don't hurt, but be careful. An animation that doesn't stop (like Vine videos) can be obnoxious. I prefer giving control of animations to the click over auto-play. If someone ASKED to see the animation its different than if you just start playing it and it doesn't stop.


Mobile Friendly UI - Agree!
Your responsive design must master the swipe, spin and scroll of the mobile experience. If your site isn't FUN and easy to spin, snip and buy from your customers won't. Spoke with a friend at lunch in the craft space today and her traffic is now HALF mobile, so make sure your content is FUN to use on a phone or pad and takes advantage of the mobile UI.


Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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How Colors Affect Conversion Rate [infographic]

How Colors Affect Conversion Rate [infographic] | AtDotCom Social media | Scoop.it

...Did you know that color accounts for 85% of the reason why you purchased a specific product? Or that full-colored ads in magazines are recognized 26% more than black and white ads?

 

The psychological elements go even deeper when you look at the specific meanings of colors. For example, if you use the color blue on your products, it will give your customers a calming effect…while black, on the other hand, gives your customers a sense of exclusivity.

 

So, the real question that comes to mind is: how should you use color within your marketing?...


Via Jeff Domansky, luigi vico, Martin (Marty) Smith
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Ali Anani's curator insight, January 26, 9:19 PM

What color does your marketing sing?

Intriguing Networks's curator insight, January 27, 12:11 PM

Designers ignore this at your peril and marketers make sure your designers knows, becuase they don't always like 'evidence' to spoil their scheme...

Marie Clement's curator insight, January 30, 5:11 AM

Interesting article - the blue & orange combination to attract impulse buyers is evident on most eCommerce sites - now I know why!

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4 Ways to Improve Performance Marketing on Facebook - Search Engine Journal

4 Ways to Improve Performance Marketing on Facebook - Search Engine Journal | AtDotCom Social media | Scoop.it

Recently, a group of professional direct response experts held a meeting at Facebook to determine the best practices on how performance marketing and Facebook can increase conversion rates and low how much money companies are spending in the process.

Following these simple strategies, you can improve your performance marketing campaigns on Facebook.


1. Ad Placement Matters

2. Pick Your Format Wisely

3. Pick the Right Targeting Tools

4.  Optimization


Read more:  http://bit.ly/10iUpBJ

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Sometimes Web Design Is About Money: How the Tar Heel Traveler website could matter

Sometimes Web Design Is About Money: How the Tar Heel Traveler website could matter | AtDotCom Social media | Scoop.it

Scott Mason is our excellent local CBS affiliate WRAL's Tar Heel Traveler. Scott interviewed me yesterday for our Cure Cancer Starter video and I agreed to take a look at his website to say THANKS. 

This post is about why "web design" is a dangerously vague term now and why sometimes creating a website that works is about the money or about finding experts capable of making money online to help create your online presence.   


Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 15, 2013 8:34 AM

The Tar Heel Traveler Website
Scott Mason is an amazing visual storyteller. He creates "slice of life" pieces for our excellent local CBS affiliate WRAL TV. You can watch Scott's videos by clicking on the link below:

The Tar Heel Traveler on WRAL 

 

Scott wrote a great book about a year ago on his travels across North Carolina. The book has been a big hit selling several thousand copies (this is very unusual, most books only sell a handful of copies). Scott created a website to support the book:

TheTarHeelTraveler.com

The Magic Math of Making Money Online
There is a large group of "web designers". There is a smaller group of Internet marketers that know how to design a website to matter more and more every day. Finally this is a TINY SET of Internet marketers that really know how to make money online. 

That third set can't be larger than a few thousand people in the world. I've managed teams that have made millions online, but my talent is in recognizing the kind of skills and minds necessary. I know how to create a team that feeds off each other, teams capable of creating websites that matter more and more and so make millions. 

I haven't met the designer who created TarHeelTraveler.com, but they made many unforgivable mistakes including:

* Site doesn't have social support. 
* No blog (Scott is an amazing writer).
* Title is poor and they are poor throughout.

* Conventions such as "HOME" is violated (welcome instead). 

* Visuals could be better. 

 

To the designer’s credit the site was created in cascading style sheets and it loads fast, but those benefits don't overcome the site's significant issues. 

The lack of social support is, at this time, is unforgivable. The site has a PageRank (PR) of 2 and that is only because WRAL is driving a PR5 into it. This website design has NO CHANCE to scale or matter much. I just wrote a note to Scott explaining that this site in 2002 or 2003 might have worked; now a website design like this is dead on arrival. 

Platforms Vs. Websites  
I wrote a piece on the death of the "closed loop" website, a website such as TarHeelTraveler.com that is talking to itself about itself, in 2011. Platforms vs. Websites is about changes created by social and mobile (sometimes called SMobile).  

The GOOD NEWS is you can use OPP (Other People's Platforms) to help create social websites. I suggested Scott use Flickr and YouTube, but he could also use Scoop.it, LinkedIn and Shopify. We don't have to look far to see the rise of User Generated Content (UGC) platforms such as Amazon, Facebook and Twitter. 

UGC Is the secret weapon of all platforms, we all know this by now. Tough part is UGC is getting harder and harder to generate since it is in such clear demand. The Tar Heel Traveler has a built in demand. People want to share stories, pictures and video about a well-loved and visited state. 

This means Scott only needs to ASK for UGC, use a few free tools and his PR2 becomes a PR5 in no time. The other big learning is there may be many "web designers", but there is a tiny group that really knows how to create platforms that matter more and more every day. Many are called, few are chosen. 

 


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The Anatomy of the Perfect PPC Ad [Infographic] | Unbounce

The Anatomy of the Perfect PPC Ad [Infographic] | Unbounce | AtDotCom Social media | Scoop.it
Pay-Per-Click advertising is confusing at the best of times. Google changing AdWords rules, display ads get banner blindness and Facebook - omg!
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Internet Marketing's 3Cs: Content, Community, Conversion - Curatti

Internet Marketing's 3Cs: Content, Community, Conversion - Curatti | AtDotCom Social media | Scoop.it
Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 10, 9:09 PM

Content, Community and Conversion dance a particular ballet. They are partners each contributing movement and beauty to the other. This Curatti post shares how one dancer supports the other with a simple yet complex goal - the self-perpetuation machine that happens as if by magic and helps create MORE from LESS.

Rescooped by John van den Brink from Ecom Revolution
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7 Tips On Curating HERO Images and Why This Porsche Picture ROCKS

7 Tips On Curating HERO Images and Why This Porsche Picture ROCKS | AtDotCom Social media | Scoop.it

North Carolina Museum Of Art and Art of Internet Marketing
Kudos to whoever is managing the digital marketing team at the North Carolina Museum of Art (NCMA). I got a nice tweeted thank you for my Wall Street, Texans and a Thief story about the Porsche By Design exhibit (http://sco.lt/6mfIMD ).

I visited Porsche By Design yesterday as I attempt to wander my way through the CrowdFunde business plan, but that is another story. NCMA's web team included a Win A Porsche raffle (so a viral contest) and some of the most amazing pictures of cars I've ever seen. KUDOS!

The didn't include the picture above, but I wanted to take a moment and share Internet marketing image tips learned during my 7 year Director of Ecommerce tenure. The picture above makes a great HERO (largest images on webpage are called 'heroes") because:

* High contrast (white car with red car in immediate background). 
* Action since the photographer is focusing and people are milling.
* People milling create interest. Note how none of the "milling people" are looking AT the camera so they don't distract since we would follow their eye sight lines if they were looking at the camera). 
* The milling crowd moves out and then back into the white car because of the way the RED CAR is pointed (brilliant again). 
* The car becomes a huge POINTER, so putting a CTA (Call-To-Action) under it would get lots of clicks. 
* The photographer becomes a pointer too since many would click anything immediately below him.  

* Gaze follows the photographer’s camera and the sight lines of people in the picture (note the guy LOOKING at the photographer who is focusing on the car = BRILLIANT).  

This photograph is GEINUS since it creates excitement, provides amazing pointers that would direct visitor eyes to Calls-To-Action and its basic color, high contrast would work well within any web design. 

My question is are you thinking about your hero images this deeply? If not you are NUTS since serendipity is not a scalable Internet marketing strategy (lol). Quick tips for Heroes:

* Remember to look for pointers that will direct your visitors’ gaze. 
* We look at PEOPLE more than things. 
* We also look WHERE people are looking. 
* We really LOOK at babies, but same rules apply (we look where they look). 
* The direct gaze at the camera is welcoming and creates engagement.

* Two people talking heads turned away is a disaster (excludes visitors). 
* Don't over use the direct gaze idea. 
* Crowds can work, as they do here, but be aware that visitors will follow their sight lines too. 
* When people's sight lines aren't available we look for and find other directional clues. 

This last bullet is the real RUB of using images on your website. THINK about how any image moves visitors to the next step. Images (and video) can help or hurt your website's goals. Follow these simple tips and images will HELP move visitors to subscribers, contributors, advocates and buyers.  


 

 


Via Martin (Marty) Smith
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Martin (Marty) Smith's comment, December 18, 2013 12:26 PM
Thanks for ReScoop and kind words on my first Infographic John. You rock! Thought of you when I was looking at these cars. Have a great holidays. Marty
John van den Brink's comment, December 18, 2013 12:33 PM
Marty you're welcome. Indeed wonderful cars. But also a wonderful article! Have a great holidays :)
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How Colors Affect Conversions - Infographic

How Colors Affect Conversions - Infographic | AtDotCom Social media | Scoop.it
Color has a powerful psychological influence on the human brain. Learn how others have harnessed it and how you can do the same.
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Mai Lam's curator insight, March 30, 2:24 AM

This article states that colour can make a huge impact in a business's success. For example, the colour red is widely used in food chains such as Mc Donald's as it can cause a person's appetite to increase. Studies show that 90% of consumer's assessment of an item is based on colour alone.The article also reveals that females are attracted to blue, purple and green whereas males prefer blue, green and black. The article is relevant to IMC because it allows a business to consider colours  that can be used to build/grow their brand and to capture an audience's attention of the business's offerings.

Rescooped by John van den Brink from BI Revolution
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What Comes After Social Media? And Why You Should Have Paid More Attention In Math Class

What Comes After Social Media? And Why You Should Have Paid More Attention In Math Class | AtDotCom Social media | Scoop.it

I started blogging in 2005, and started checking out Twitter and Facebook in 2007.  While these tools have been popular topics for individuals for a while now, companies really didn’t begin to take an interest in social media as a pseudo-business tool till around 2008 or so.  


So for five years, social media has been the next ‘it’ thing. But eventually, we’ll all move on to talking and obsessing about something else.  Even now, some people are beginning to say that social media’s bubble is about to burst.  So when social media is officially no longer the ‘cool kid’ in school, what will take it’s place?


One idea that’s been gaining traction in the last year or so is that of Big Data.  In simplified terms, it’s collecting massive amounts of data about a sample (such as your customer base), and then analyzing that data in order to spot trends and characteristics about the customers that you might otherwise miss....


Via Jeff Domansky, Martin (Marty) Smith
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Martin (Marty) Smith's comment, February 9, 2013 6:42 AM
Yes, I see "Big Data", predictive and conversion analytics as the next frontier too. As if I wasn't reminded of this every day, our future is about to prove we should have paid more attention in math class :).M
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Step-by-Step Guide To Create SEO Landing Page That Converts

Step-by-Step Guide To Create SEO Landing Page That Converts | AtDotCom Social media | Scoop.it

 

Excerpt from the article:

 

Let’s get started with our step-to-step guide for creating SEO landing page (that converts!

 

Step 1: Set your landing page goals
Step 2: Develop Search Personas
Step 3: Create content with search personas in mind
Step 4: Arranging the layout of your SEO landing page
Step 5: Keep the most important element above the fold
Step 6: Use Pictures to Boost Conversions
Step 7: Make Use of Videos
Step 8: Be persistent with your call-to-action
Step 9: Leverage Testimonials
Step 10: Use Heatmaps to easily identify the focal point areas
Step 11: Write effective headlines to drive traffic

 

Curated by Agostino Caniato:
http://bit.ly/Landing-Page-World

 

To deepen the points just mentioned read the full article here: http://bit.ly/RnDayH


Via Agostino Caniato, chezmadeline
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Katia Frolova's comment, August 28, 2012 8:02 AM
Liked the pic :)