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Rescooped by John van den Brink from Startup Revolution
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Startups When In Doubt Create A Contest: CrowdFunde Partner Contest

Startups When In Doubt Create A Contest: CrowdFunde Partner Contest | AtDotCom Social media | Scoop.it

Startups & Contests
Most #startups don't wake up thinking about #contentmarketing. Most startup entrepreneurs are builders. They want to build. Sometimes it is better to let others build FOR YOU.

Better because our new Google marketing world is based on three things:

* What You Say & Do. 
* What others Think about what you said and did.
* Being LOVED by an increasing number of "brand advocates".

Some startups may get all of those things from an APP store, but why risk putting all eggs in a single basket when content marketing isn't hard nor does it need to take much time.

Contests are a favorite of mine. When STUCK and there's no time to cold call or no money to support "outbound sales" create content to bring who you need into your orbit. Contests are great for that. Give away something of value, such as a "better website", and review your entries. 

If a contest feels too random you may be right, so don't put all eggs in that basket either. Continue to work your personal network to find great partners and be sure to update your contest. Closer something gets to FULL the more people want it (lol).  


Via Martin (Marty) Smith
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AslamB's comment, February 13, 2014 8:59 AM
You're welcome Martin!
Glenn Laken's curator insight, March 3, 2014 3:51 PM

Reviews & Fresh Content are Key !

 

And I agree 100% the new Google marketing world is based on three things:

* What You Say & Do. 
* What others Think about what you said and did.
* Being LOVED by an increasing number of "brand advocates".

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Social Email Marketing: Contest adds 200% more Pinterest followers and engagement | MarketingSherpa

Social Email Marketing: Contest adds 200% more Pinterest followers and engagement | MarketingSherpa | AtDotCom Social media | Scoop.it

Pinterest is not your granddaddy’s social network. The site is dominated by images and has a mosaic-like layout. Now that marketers have stepped in, how can they design emails that appeal to this photo-hungry crowd and attract followers?


One retailer launched a contest on Pinterest and promoted it in a custom email dominated by images. Audience growth shot up 200% during the campaign, and the email’s clickthrough rate beat last year’s by 66%. 


Here are the steps the team took in the campaign, and how it designed the email to connect with the design-savvy crowd on Pinterest.


  • Step #1. Build a base of active followers
  • Step #2. Create a contest
  • Step #3. Promote the contest via email


by Adam Sutton

Read more and get some creative samples: http://bit.ly/Wf0M9D


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Rescooped by John van den Brink from Marketing_me
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7 Key Things Every Great Facebook Contest Needs

7 Key Things Every Great Facebook Contest Needs | AtDotCom Social media | Scoop.it
No matter how much time and effort you put into your Facebook contests, you’re simply not getting the results you want. It’s because you are trying to create a generic contest that is supposed to attract all those 1.15 billion Facebook users.

Via Alessandro Rea
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