These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business".
|Current selected tag: contentmarketing. Clear.|
Your new post is loading...
Your new post is loading...
One of the most pressing questions whether you're new to social media or a social media maven is: What's the best way to post information or share content to optimize your reach
Compendium, a content marketing firm conducted a study of more than 200 companies to determine how social media professionals may optimize their engagement with both business-to-business-to-consumer conversations.
What they found is consistent with what Ted Nguyen has experienced and he has demonstrated that he clearly knows what he's doing
Here are some highlights:
"My experience in sharing more than 21,000 tweets and Facebook posts to my more than 82,000 Twitter followers and Facebook friends is consistent with the study’s findings"
**I recommend the hours between 10 a.m. to 1 p.m. (Pacific Time) or 1 to 4 p.m. (Eastern Time) are the best times for Twitter and Facebook to optimize social engagement engagement.
**I find that tweets shared earlier in the week do better than those sent later in the week. I also have discovered that Facebook posts do best Wednesday early afternoon.
**if you look at Ted's social shares, they run around the clock. he tries his best to engage with people in real time or near real time.
Selected by Jan Gordon covering: "Curation, Social Business and Beyond"
Read article and see infographic here: [http://bit.ly/VG0xGL]
Infographic by DKNewMedia
Survey by Compendium
This article is by Mars Dorian for businessgrow this piece is based on John Kearon's talk at a conference about the power of emotion and why you need to make people feel something to get them to do something.
Jan Gordon: My commentary
Know your audience and speak to their listening
This was mentioned in this article by the author who paraphrased
what John Kearon said:
”We are feeling creatures. Content matters so much LESS than you think it does. Do something shocking or exhilarating in your marketing, but don’t be bland. If people feel nothing, they do nothing
Do the best companies make you think or feel? The author suggests feeling is what makes things happen".
Content in any form is an important part of marketing. It's the door opener, the bridge that can lead to comments, relationships, brand advocacy, transactions and other opportunities that might not have otherwise happened. Using emotion that strikes a chord with your audience is very important.
This was a response from Mars Dorian to one of the comments and I absolutely agree with him: (again, know your audience, this might not apply to everyone).
"haha, I think the limits of pushing that emotional zone haven't been pushed yet - because companies as well as solopreneurs tend to hold back on the edgy, but effective stuff".
Here are some highlights that I think apply to content curators/arketers particularly:
"PURE emotion is the sole buying decision influencer — because it’s targeting your oldest and most powerful part of the brain – the fight-or-flight REPTILIAN BRAIN".
Here are a few suggestions that caught my attention particularly for content marketers/curators:
Concentrate on the feeling benefit of your products and services
**show pictures, words and/or videos of how people feel after they bought your product or services - What state do you want them to feel?
**The easier it is to grab your sentences, the more your audience can picture it. If they can "picture" it, they can feel it.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
See full article here: [http://bit.ly/SIKXEw]
I selected this piece by Steve Rosenbaum for Mashable because there are some excellent tips to make you a trusted source, build a loyal following and add value to the community.
I don't know about you but everytime I read a post about curation, I see something different, this one is from someone who knows what he's talking about.
Here are some highlights:
Be part of the content ecosystem
**What a curator should do is embrace content both as a marketer and an organizer
Follow a schedule
**No matter what and how much you post, 2 new links a day and one big post per week, that's a schedule
**Be consistent and post at the same time everyday so your readers will know when to expect new content
**consistency and regularity brings new users and helps you build a loyal fan base
Embrace multi platforms
**Put your work where your audience is, today you have to go to them (more about this in the article)
Engage and Participate
**Select only the best content - read everything before you hit the send button - you'll build trust by helping your readers find great content and information
**This is a great way to build relationships with bloggers and other curators (more on this in the article)
Share, Don't Steal
**Last but definitely not least, you must acknowledge the source, there are no exceptions
**When people choose to listen to you, it's because you've proven to separate the signal from the noise
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
Read full article here: [http://on.mash.to/Jk8uWH]
I selected this article from conversationagent today not only does it have some great tips for creating compelling content but it gives you examples of people who are doing a good job with each suggestion.
These ideas can be used for content curators as well - to create buzz and build an audience, providing "context" is what sets you apart from others - these tips are ways to accomplish that.
"Connecting ideas and people -- how talk can change our lives".
Here are a few things that caught my attention:
**. Make digestible bits of advice in micro-interactions gain big impact. Kellye Crane built a community for #soloPR practitioners off a Twitter chat filled with useful advice.
** Create a new list. People like to see where things stack against each other. By far, the most popular list is still the one Todd And created and AdAge took over.
** Give away secrets and tips to help others become more effective. Adam Singer is very generous in that regard.
** Teach something new or from a new perspective. Kathy Sierra has been able to do that on a topic that for many was considered not quite appealing
** Inspire people to take action and change the world. Entrepreneur Chris Guilleabeau is a good example of that.
** Be opinionated about future trends. That's a trait that is best exemplified by Robert Scoble.
** Track and review future trends from behind the scenes. A good guide is Louis Gray.
**Create a conversation around a social object. That's what Hugh MacLeod does.
** Become the expert hub on a subject matter. The consistent "go to" person for branding is the team at Branding Strategy Insider.
Selected by Jan Gordon covering "Content Marketing, Social Media and Beyond"
Read full article here: [http://www.conversationagent.com/]