AtDotCom Social m...
Follow
Find tag "community"
39.5K views | +4 today
AtDotCom Social media
Great social media topics
Your new post is loading...
Your new post is loading...
Rescooped by John van den Brink from Ecom Revolution
Scoop.it!

Why & How Merchants & Retailers Should Embrace Showrooming via @Curagami

Showrooming Scurge
Most retailers HATE people showrooming in their stores. That's stupid as it is like trying to hold back the tide. Better to embrace showrooming - the practices of shopping in the world and then buying online for better price.

One way to embrace showrooming occurred to this morning watching Bruno Torturra discuss how easy it is to stream a live event to the web. Torturra is streaming protests, but retailers brave enough to encourage showrooming could use the same tactics to build a powerful Ambassador layer.

The recipe is simple:

1. Create content explaining how to stream live video.

2. Create a community to share your "shopping videos".

3. Provide social rewards (encouragement and features) to filter.

4. Rinse and Repeat

Your customers could help keep your prices in line, alert you to cool merchandising by competitors and a million other near real time benefits. You can't go into something like this halfway.

It's an all or nothing idea and that means listening more than you talk (some sites, brands and companies are better at 2 way communication than others). Early today team Curagami wrote a piece about competing with Amazon (http://sco.lt/58qhn7 ).

Add this "video showrooming army" to that and you get differentaion from the monster. Cool thing is cost of creating such cool and cutting edge competition is minimal (webpage and some serving). I wouldn't host on YouTube unless you were strapped for cash since you want the SEO juice flowing in your site's direction.

Soon retailers will be glad people are in their stores FOR ANY REASON, beat them by embracing showrooming now.


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by John van den Brink from Curation Revolution
Scoop.it!

Creating Online Community : Secrets To Creating Effective Online Communities - via Martin (Marty) Smith

Creating Online Community : Secrets To Creating Effective Online Communities - via Martin (Marty) Smith | AtDotCom Social media | Scoop.it
Creating online community is HARD. This Haiku Deck shares "behind the curtain" secrets to help you build an engaged and engaging online community.


via @Martin (Marty) Smith 


Via Martin (Marty) Smith
more...
No comment yet.
Rescooped by John van den Brink from Just Story It! Biz Storytelling
Scoop.it!

How To Get More Fans (and Why That’s a Horrible Idea)

How To Get More Fans (and Why That’s a Horrible Idea) | AtDotCom Social media | Scoop.it

“How do I get more fans?” I hear this a lot. I’ve written about how to get more followers a few times, so instead of the same old, I thought I’d address this to folks who are working on growing themselves to be a person who has something of a growing (or huge) platform and is trying to understand how to use social platforms to build something better/deeper/more. And there might be a good place to start. “WHY” are you seeking to get more fans? And do you really want fans?

 

Why are you sharing your business stories? To get more fans (storytelling) or to build and engage with a community (story sharing)?

 

This article puts us all straight -- fans are OK but the real gold is in building community.

 

Read this article for more insights and target your business stories towards building community. That means listening to the stories of and within your community in return!


Via Karen Dietz
more...
No comment yet.
Rescooped by John van den Brink from Curation Revolution
Scoop.it!

The Invisible Giant: Why Its Hard To See The New Seo Now "Seen" By Thousands via @ScentTrail

The Invisible Giant: Why Its Hard To See The New Seo Now "Seen" By Thousands via @ScentTrail | AtDotCom Social media | Scoop.it

New SEO's invisible Giant uses magician tricks such as Google's floating filter bubbles, social media's disappearing act & friends you never knew you had. The Giant is more visible than ever.

Thousands, thanks to shares from friends such as @Kelly Hungerford@malek@ janlgordonand @Brian Yanish - MarketingHits.comhave "seen" the Invisible Giant of the #newseo. Have you?


Via Martin (Marty) Smith
more...
malek's comment, August 11, 2014 2:21 PM
That's what "Friends of Friends Marketing" is for
Rescooped by John van den Brink from Marketing Revolution
Scoop.it!

Internet Marketing's 3Cs: Content, Community, Conversion - Curatti

Internet Marketing's 3Cs: Content, Community, Conversion - Curatti | AtDotCom Social media | Scoop.it
Internet marketing's "perpetual motion" machine is based on content creating community and, after winning hearts and minds, community becomes conversion.

Via Martin (Marty) Smith
more...
Martin (Marty) Smith's curator insight, February 11, 2014 12:09 AM

Content, Community and Conversion dance a particular ballet. They are partners each contributing movement and beauty to the other. This Curatti post shares how one dancer supports the other with a simple yet complex goal - the self-perpetuation machine that happens as if by magic and helps create MORE from LESS.

Rescooped by John van den Brink from PINTEREST Watch - Curated by Jan Gordon & John van den brink
Scoop.it!

5 Pinterest Contests Examined

5 Pinterest Contests Examined | AtDotCom Social media | Scoop.it

This piece was written by Nicole D'Alonzo for socialfresh. I selected it because there are several brands on Pinterest leading the way on experimenting with contests. You can see what they're doing, and maybe you'll get an idea for your company.

 

Pinterest can be a great place to do a contest, but the author reminds us to check out Terms of Use before launching.

 

Here are some highlights:

 

**Types of Contests on Pinterest

 

**Best Pinboard

Users create a pin board under the contest guidelines and brands select the best one

 

**Most likes/repins

Contest entrants create pinboards and specific images for users to like and/or repin and entrants win based on the amount of likes/repins they receive

 

**Sweepstakes /entries

Random winners drawn from a pool on entries. People can enter the sweepstakes by repinning an image and/or following a brand on Pinterest

 

Selected by Jan Gordon covering "Pinterest Watch"

 

Read full article here: [http://socialfresh.com/pinterest-contests/]


Via janlgordon
more...
No comment yet.