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Rescooped by John van den Brink from Mobile Marketing | News Updates
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Amazon’s Mobile Strategy Is for You to Buy Something in 30 Seconds

Amazon’s Mobile Strategy Is for You to Buy Something in 30 Seconds | AtDotCom Social media | Scoop.it
The man responsible for Amazon’s mobile shopping strategy talks about app design, shopping habits, and how to make it easier to act on your impulses.

Via Level343
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Level343's curator insight, March 25, 2013 10:10 AM

Mobile shopping is still a sliver of overall retail, and of Amazon’s revenue. While the company doesn’t divulge details, analysts think that maybe 8 percent of the company’s $61 billion in annual sales come from phones and tablets. But Hall’s domain is growing as more people use smartphones and tablets. Amazon runs a slew of mobile apps, including the basic Amazon Mobile shopping app. There’s also Flow, which pulls up price information (and a chance to buy on Amazon instead) for any product you aim your smartphone’s camera at.

 
Rescooped by John van den Brink from Entrepreneurship, Innovation
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Mobile Shopping Catches Fire with Affluent Consumers - eMarketer

Mobile Shopping Catches Fire with Affluent Consumers - eMarketer | AtDotCom Social media | Scoop.it
Mobile shopping is close to reaching critical mass with affluent consumers, particularly younger ones. Among wealthy consumers under 45, 49% are shopping on mobile, compared to 22% of older affluents.

Via Marylene Delbourg-Delphis
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