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Rescooped by John van den Brink from Just Story It Biz Storytelling
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Who Do You Want Your Customers to Become? A better biz story

Who Do You Want Your Customers to Become? A better biz story | AtDotCom Social media | Scoop.it
Right answers to wrong questions virtually guarantee failure. Innovators betting on "out of the box" thinking or "faster, better, cheaper" innovation paradigms for success all too frequently find themselves — and their customers — disappointed.


Hey folks -- this is a pivotal article about biz storytelling. Why??


Because it addresses the most neglected aspect of effective business storytelling -- the story about the future that you and your customers/clients are creating together.


What I love about this article is its twist -- the level of biz storytelling these days is mostly focused on how to authentically share stories about your products/services, people, or founding to capture the hearts and minds of propsects and build loyal customers. That is OK as far as it goes.


But there could be more. Way more.


Instead of asking, "What do our customers want [and how do I share a story about that]?" how about asking, "What do our customers want to become [and what is the story I can share about that]?" What a fundamentally different -- and better -- question!


Org story advice for crafting 'Future Stories' is typically "Write a newspaper article about your company 5 years from now & the awards you are receivng" or some such version of that. Not bad. But there could be more -- way more.


When we start asking ourselves the questions posed in this article, whole new worlds start opening up. 'Future stories' are really about the future we are creating together with our customers/clients -- it is the call to be part of something bigger than ourselves.


Go read this article -- quickly! You will be glad you did because it will get you to fundamentally shift how you think about and share about your business, and the stories you tell about it.


And if you need a really great example of a company doing this, then check out this latest Nike video. 

http://www.cbssports.com/olympics/blog/eye-on-olympics/19654085/video-nikes-new-olympics-ad-greatness-is-for-all-of-us 


And if you want to review a written form of this, then check out my Manifesto on my website. The Manifesto is still a work in progress, but you will get the idea. http://www.juststoryit.com/FutureStory 


Enjoy this short article -- its insights, questions, and a different kind of conversation we can have about business storytelling.


Via Karen Dietz
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Rescooped by John van den Brink from Just Story It Biz Storytelling
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How To Get More Fans (and Why That’s a Horrible Idea)

How To Get More Fans (and Why That’s a Horrible Idea) | AtDotCom Social media | Scoop.it

“How do I get more fans?” I hear this a lot. I’ve written about how to get more followers a few times, so instead of the same old, I thought I’d address this to folks who are working on growing themselves to be a person who has something of a growing (or huge) platform and is trying to understand how to use social platforms to build something better/deeper/more. And there might be a good place to start. “WHY” are you seeking to get more fans? And do you really want fans?

 

Why are you sharing your business stories? To get more fans (storytelling) or to build and engage with a community (story sharing)?

 

This article puts us all straight -- fans are OK but the real gold is in building community.

 

Read this article for more insights and target your business stories towards building community. That means listening to the stories of and within your community in return!


Via Karen Dietz
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