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SEO and Brands via Curagami

SEO and Brands via Curagami | AtDotCom Social media | Scoop.it

SEO & Brands
Cart gets in front of horse a lot these strange marketing days. Team+Curagami has clients who know more about #seo  than branding. Cart squarely in front of horse. 

Think about the process. You know how to tell Google's spiders about your pages better than you know how to tell your customers why your products, services and company are their best bet (i.e. branding). Cart in front of horse. 

Don't be seduced by the latest shiny object. The core of online success is similar to the core of offline success - create great things that people MUST talk about, tell their friends and marvel at. Average need not apply anymore. as we share in Why The New SEO Looks Like the Old SEO: Brands: http://www.curagami.com/new-old-seo-brands/?v=7516fd43adaa 


Via Martin (Marty) Smith
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malek's curator insight, October 7, 2015 8:58 AM

Thoughtful, you can't help trying to answer "why" in a different way.

The greater sense of community and why it developed is worth reading the whole post.

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Killing Your Brand Easy As One, Two, Three via @ScentTrail

Killing Your Brand Easy As One, Two, Three via @ScentTrail | AtDotCom Social media | Scoop.it

Killing Your Brand Is Easy
Small to Medium Sized Businesses (SMBs) have shipping ALL WRONG. They want cheap shipping. Shipping is a battleground and trying to save money there is often tripping over $100 bills to pick up pennies.

This G+ post shares the wrong questions being asked in the wrong ways by many SMBs. I like FedEx even for TINY companies because they immediately look BIGGER and more trustworthy with FedEx attached.

Things still go BUMP in the night with FedEx, but we trust THEY will make it right. I don't mind checking a tracking number and working with FedEx to solve a shipper's problem. I won't CONSIDER hopping in my car and running to the post office to attempt to do the same for USPS.

The brands live in different places in my head. FedEx has done many more good turns that bad. USPS has delivered more than they failed too, but when they fail its always MISERABLE trying to straighten it out.

All things being equal, and they never are, I can make a solid branding argument for why any online business should ship FedEx with triggers for free ground and air.


Via Martin (Marty) Smith
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Rescooped by John van den Brink from BI Revolution
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Contagious: Why Some Things Go VIRAL Jonah Berger [video]

We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's dis...

Marty Note
What is the "science" behind social transmission? Only 7% of SHARES comes online. Vast majority of Word-of-Mouth happens face-to-face. Why do things get talked about and shared?

Half of what is in Tipping Point is WRONG. Focus so much on special people we ignore what is really important - the message. Need to understand the psychology of sharing.

Social Currency
Shares story of Please Don't Tell, the secret bar in NYC. http://pdtnyc.com/ Social currency effects how people see us. We like to share things that make us look smart and in the know. 

Triggers 
Why is Rebecca Black's video viral? over 300M views? Why? Triggers are stimulus that make us think about something else. Triggers make products, ideas or memes "Top of Mind".  Black, by calling her song Friday, linked to a trigger. 

Disneyland gets out viraled by Cheerios because we eat breakfast daily but only go to Disneyland every now and again. Corona has made the beach a trigger.

Coffee with Kit Kat messaging created a great trigger because you drink more coffee than you eat chocolate. By linking Kit Kat to coffee the trigger (coffee) makes people think about having chocolate.

Trojan Horses
All stories have a "surprise inside" like Will It Blend. A story or message that carries the brand for the ride. 

Berger's website and book link
http://jonahberger.com/books/contagious/  


Via Martin (Marty) Smith
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Epic Personal Branding: 6 Tips - ScentTrail Marketing

Epic Personal Branding: 6 Tips - ScentTrail Marketing | AtDotCom Social media | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..

* Create BHAGs NOW!
* Videos and Pictures.

* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.

Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.



Via Martin (Marty) Smith
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malek's curator insight, April 13, 2014 12:16 PM
#5: FAIL MISERABLY

Success is failure to failure without loss of enthusiasm.

Maryse Rebillot's curator insight, April 14, 2014 5:39 AM

Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.

Gary Harwell's curator insight, April 15, 2014 1:13 AM

But can you get paid?