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Rescooped by John van den Brink from Just Story It Biz Storytelling
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What causes most videos to miss the mark: a big storytelling problem via @kdietz

What causes most videos to miss the mark: a big storytelling problem via @kdietz | AtDotCom Social media | Scoop.it
When I commissioned a video of the prayer vigil, I got back a bunch of comments about how great the prayer vigil was. Arrgh! That was all wrong.

Via Karen Dietz
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Karen Dietz's curator insight, August 11, 1:15 PM

This post and experience shared here comes from the world of religion. And it's a great story about the problems with most videos organizations produce. Mainly that they are NOT stories!!


I so appreciate the insights author Len Wilson shares with us. And his fix for the problem. 


And here's my particular caution: don't turn your video over to a video team and expect a story. Many of them don't know how to tell a story. Personal experience speaks. Make sure you know the story you want to tell FIRST. Then make sure they do it.


Don't waste your time making worthless videos. Follow Len's advice here and you'll come out way ahead in the business game.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Art Jones's curator insight, August 13, 9:27 AM

Every good story is about a changed life!

Janet Vasil's curator insight, August 14, 5:15 AM
Excellent article about video storytelling. A good producer should start by discussing the story you want to tell - what do you want viewers to think, feel or do from watching your video? What's the overarching message you're trying to convey? Then the discussion should turn to deciding the content of the interviews and the visual components and how they'll support the story you want to tell. Pre-production planning should generally take twice as long as the shoot itself. Just because someone has the technical skills to shoot and edit video does not mean they know how to tell a compelling story with video.
Rescooped by John van den Brink from Just Story It Biz Storytelling
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Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers via Karen Dietz

Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers via Karen Dietz | AtDotCom Social media | Scoop.it
This new class of shoppers cares about style, status, and doing right by the planet. Here's how to reach them.

Via Karen Dietz
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Karen Dietz's curator insight, May 26, 11:10 AM

This article by Mitch Baranowski and Raphael Bemporad is all about the extent of aspirational consumers and how to reach them. This has huge implications for both branding and storytelling -- because they are the largest consumer segment globally.


What is the biggest implication? Branding is not a tool for marketing. Storytelling is not a tool for branding. Instead, both are ways of being. As the authors say, "What’s new here is that Aspirationals don’t want flat, empty statements conveyed in slick ad campaigns. They want brands to embody a deeper purpose." The authors provide links to research plus provide examples.


Storytelling is the way to communicate deeper purpose, vision, values, and beliefs. Story is the way these come alive. Story is the way companies embody them -- it's the ability to walk your talk.


That being said, the 5 ways offered here to engage aspirational consumers all involve storytelling -- your stories give them something to believe in, build a shared story they want to belong to, you can share their stories as a way to amplify their voices plus give them social status, and the body of stories forms a platform for action. 


So get your story on and connect better with this increasingly powerful consumer segment that is only going to grow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Halima Ozimova's curator insight, May 26, 8:20 PM

насчет образовательных продуктов / услуг?!

Mercedes Jahn's curator insight, May 27, 3:49 PM

Tips day..

Rescooped by John van den Brink from Social Marketing Revolution
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We are ALL Visual Marketers Now: 8 Visual Marketing Lessons from Vogue - Curatti

We are ALL Visual Marketers Now: 8 Visual Marketing Lessons from Vogue - Curatti | AtDotCom Social media | Scoop.it

You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue:

  • Be specific & BIG NUMBERS are great ways to be specific.
  • Be branded – take advantage of existing brands such as Shades of Grey.
  • Be topical – March is “fashion week” in NYC and both magazines have extensive features.
  • Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).
  • Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.
  • Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.
  • Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.
  • Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.

 


Via Martin (Marty) Smith
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Rescooped by John van den Brink from Just Story It Biz Storytelling
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What do we share online? This is how our brains decide!

What do we share online? This is how our brains decide! | AtDotCom Social media | Scoop.it
Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.

Via Karen Dietz
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Karen Dietz's curator insight, March 19, 11:45 AM

What a terrific summary article this is about emotions in marketing. It covers not only why emotions work, the author Courtney Seiter also talks about WHICH emotions get shared and why.


Seiter covers happiness, sadness, fear, plus anger and the types of reactions each creates. I also like the charts and graphics she uses to make her points. 


And what I think is really cool is how she shares recent research from IPA dataBANK who validated -- once again -- that pure emotional content wins out over a combination of rational and emotional.


So check out the article. It is well done. If you want to gain mastery over crafting stories with specific emotional content, then this post will bring a lot of clarity to your work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Bart van Maanen's curator insight, March 20, 7:58 AM

Interessant artikel over waarom mensen dingen delen via internet. Zowel positieve als negatieve emoties kunnen zorgen voor het virale effect. De woede die Wilde Geert momenteel en regelmatig effectief oproept, helpt om zijn dubieuze boodschap verder te verspreiden. Daar komt waarschijnlijk ook het ontzag vandaan als mensen zeggen: "Hij durft het toch maar te zeggen'. Dat zijn mensen, Nederlanders, die hun verstand overslaan, de emotie gaat voor. MInder mensen dan maar? Dat is een heel ander pleidooi.

Ivon Prefontaine's curator insight, March 20, 9:54 AM

It is an interesting article with neuroscience research involved. It is about the emotional suggestions that our brain makes leading us to share on the Internet. The challenge might be is contributions become Technique and focused on being positive in a contrived way. What does it mean in education?

Rescooped by John van den Brink from Collaborative Revolution
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Coca Cola Is A "Story Factory". Are You? Is Your Company? How Narrative Cuts Through Distraction Like Nothing Else - WIRED

Coca Cola Is A "Story Factory". Are You? Is Your Company? How Narrative Cuts Through Distraction Like Nothing Else - WIRED | AtDotCom Social media | Scoop.it
Author Jonathan Gottschall discusses the science of storytelling--not just escapism, stories have real power to hold human attention and shape our...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 2, 7:03 PM

Stories hit a special place in our brains. The challenge now is getting our stories heard:

"As Scott Donaton argued in a recent Co.Create post, other brands should learn this lesson as well as Coke has. “The challenge is clear by now,” Donaton writes, “Intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age. The question is what will replace the legacy model. There’s a one-word answer: stories.”

Great post on why stories are important and what kind of stories can gain the attention we all seem to be leaking out our of our stores and websites.

Rescooped by John van den Brink from Personal Branding Using Scoopit
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Epic Personal Branding: 6 Tips - ScentTrail Marketing

Epic Personal Branding: 6 Tips - ScentTrail Marketing | AtDotCom Social media | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..

* Create BHAGs NOW!
* Videos and Pictures.

* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.

Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.



Via Martin (Marty) Smith
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malek's curator insight, April 13, 9:16 AM
#5: FAIL MISERABLY

Success is failure to failure without loss of enthusiasm.

Maryse Rebillot's curator insight, April 14, 2:39 AM

Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.

Gary Harwell's curator insight, April 14, 10:13 PM

But can you get paid?

Rescooped by John van den Brink from Marketing_me
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Simplify Your Inbound Marketing Process: Focus on Content Assets

Simplify Your Inbound Marketing Process: Focus on Content Assets | AtDotCom Social media | Scoop.it
Content is king because it ties into all the other areas of inbound marketing. By simply focusing on content, you can improve your entire inbound strategy. I'll show you how it worked for me.

Via Alessandro Rea
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Rescooped by John van den Brink from Business in a Social Media World
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10 Domain Name Suggestion Tools to Catch a Great Domain Name

How to create the best domain name, plus top 10 Domain Name Suggestion Tools to help you along the way.


Via Ileane Smith, Cendrine Marrouat - www.socialmediaslant.com
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Ileane Smith's curator insight, August 11, 2013 6:47 AM

I was so happy when I found out my domain name was available (see Slide #5).

Cendrine Marrouat - www.socialmediaslant.com's curator insight, August 11, 2013 2:00 PM

Excellent slides!

Randi Thompson's curator insight, August 12, 2013 5:53 AM

Choosing a domain name (website, blog, social media business page name) is so important for any business venture. Check out these tools to help you find the best ones!

Rescooped by John van den Brink from Curation Revolution
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Save The World Marketing Is Here!

Embrace Save The World Marketing 
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins. 

Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World marketing create an emotional connection with customers via authentic stories and social media.

Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs). 


Via Martin (Marty) Smith
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Yu Ji's curator insight, May 21, 2013 3:37 AM

To some extent, it pointed the changes happened today in marketing and how to cope with such changes.

Rescooped by John van den Brink from Social Marketing Revolution
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Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media?

Top Brands Favorability Scores Dip: NOW Will They Embrace Social Media? | AtDotCom Social media | Scoop.it

The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.

 


Via Jeff Domansky, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 7, 2013 5:39 PM

Embrace Social Media Or DIP
This post reminds me of The Great Social Customer Service Race Study. We guest posted the Software Advice study, a Twitter based study where virtually every major brand (save one) FAILED to respond. 

Think this post about favorability being down and Software Advice's study results are related? I do to, the study is on Atlantic BT's blog:

http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/  

 

Martin (Marty) Smith's comment, March 7, 2013 6:05 PM
No but I can spell DEAD if they don't wake up here soon. Sticking ones head in the sand only makes it hard to hear. This SMobile revolution is going to happen whether brands decide to lead, follow or get out of the way :).M
Jeff Domansky's comment, March 7, 2013 6:40 PM
Best line this week Marty: No but I can spell DEAD if they don't wake up here soon. Sticking ones head in the sand only makes it hard to hear.
Rescooped by John van den Brink from BI Revolution
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Brand Winners and Losers of 2012

Brand Winners and Losers of 2012 | AtDotCom Social media | Scoop.it
My picks of the best and worst branding efforts of the year.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, December 20, 2012 4:55 AM

I agree with most of these picks for brand losers and winners this year. 

Rescooped by John van den Brink from Curation, Social Business and Beyond
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10 Types of “Tweets” That Encourage REAL Connection

10 Types of “Tweets” That Encourage REAL Connection | AtDotCom Social media | Scoop.it

 Great post by Kim Garst, Twitter can be a very powerful tool to build your business if you use it wisely.


Intro:


The purpose of Twitter and all social media, is not to make money, but to brand YOU and your business and build relationships with potential and existing customers. The money will follow if you put your customers FIRST.


**Mix your "business" talk with "life" talk


Excerpt::


"Twitter challenges personal brands to reach out to their audience differently than they would in traditional marketing and/or social media platforms."


Here are some highlights that caught my attention:


**The resource sharing tweet - Find a great article or a resource that you know your target audience could benefit from


**The quotable tweet - This one speaks for itself


**Tip of the Day Tweet - great way to provide relevant content to your target audience by providing them a valuable piece of info that they can use either personally or profesionally. This also builds vlaue for you as an expert within your niche.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read full article here: [http://bit.ly/NPTuDT]


Via janlgordon
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Rescooped by John van den Brink from Curation-Corner
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It's the Content, Stupid

It's the Content, Stupid | AtDotCom Social media | Scoop.it
In the digital age where brands and advertisers are vying for the ever-shrinking attention spans of consumers, obsessing about the technology is a mistake.

 

In this multiplatform advertising world where we live and work without any clear divisions, we must continually adapt and leverage content, data and social interactivity to forge new consumer connections.


This task is proving to be more challenging as consumers’ attention spans shorten and expectations, interactions and demands become more heightened. Add in the fact that consumers are more attached and invested in the tiny screens of their smartphones than ever before—arguably more than tablets and computers.

 

If brands had a small window for consumers’ attention before the digital revolution, they have even less time now—and the real estate on mobile devices is tight.

 

However, even before the technology revolution, customers were more interested in messages that actually spoke to them no matter the medium. Granted, fewer channels were competing for their attention, but the fact remains: Relevant content reigns supreme.

 

Original Posthttp://onforb.es/Lclm5H 


Via maxOz
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Killing Your Brand Easy As One, Two, Three via @ScentTrail

Killing Your Brand Easy As One, Two, Three via @ScentTrail | AtDotCom Social media | Scoop.it

Killing Your Brand Is Easy
Small to Medium Sized Businesses (SMBs) have shipping ALL WRONG. They want cheap shipping. Shipping is a battleground and trying to save money there is often tripping over $100 bills to pick up pennies.

This G+ post shares the wrong questions being asked in the wrong ways by many SMBs. I like FedEx even for TINY companies because they immediately look BIGGER and more trustworthy with FedEx attached.

Things still go BUMP in the night with FedEx, but we trust THEY will make it right. I don't mind checking a tracking number and working with FedEx to solve a shipper's problem. I won't CONSIDER hopping in my car and running to the post office to attempt to do the same for USPS.

The brands live in different places in my head. FedEx has done many more good turns that bad. USPS has delivered more than they failed too, but when they fail its always MISERABLE trying to straighten it out.

All things being equal, and they never are, I can make a solid branding argument for why any online business should ship FedEx with triggers for free ground and air.


Via Martin (Marty) Smith
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Rescooped by John van den Brink from Social Marketing Revolution
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Does Your Business or Brand LOVE Social Marketing? Take The Test via @HaikuDeck by Martin Smith

Does Your Business or Brand LOVE Social Marketing? Take The Test via @HaikuDeck by Martin Smith | AtDotCom Social media | Scoop.it
Does your business LOVE social media marketing OR are you simply complying with lowest requirements. Take the test to find out and discover tips to learn how to love social media marketing.

Via Martin (Marty) Smith
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People Don't BUY Brands, They JOIN Them

People Don't BUY Brands, They JOIN Them | AtDotCom Social media | Scoop.it
When thinking about product and brand innovation– what seems to elude many executive leaders is a lack of understanding that people do not buy products, they buy into meanings.

Via Martin (Marty) Smith, Brian Yanish - MarketingHits.com
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janlgordon's comment, March 21, 11:45 AM
Love it Marty, this is so true, great post!
janlgordon's comment, March 21, 11:45 AM
Love it Marty, this is so true, great post!
aanve's curator insight, March 21, 7:46 PM

www.aanve.com

 

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Contagious: Why Some Things Go VIRAL Jonah Berger [video]

We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's dis...

Marty Note
What is the "science" behind social transmission? Only 7% of SHARES comes online. Vast majority of Word-of-Mouth happens face-to-face. Why do things get talked about and shared?

Half of what is in Tipping Point is WRONG. Focus so much on special people we ignore what is really important - the message. Need to understand the psychology of sharing.

Social Currency
Shares story of Please Don't Tell, the secret bar in NYC. http://pdtnyc.com/ Social currency effects how people see us. We like to share things that make us look smart and in the know. 

Triggers 
Why is Rebecca Black's video viral? over 300M views? Why? Triggers are stimulus that make us think about something else. Triggers make products, ideas or memes "Top of Mind".  Black, by calling her song Friday, linked to a trigger. 

Disneyland gets out viraled by Cheerios because we eat breakfast daily but only go to Disneyland every now and again. Corona has made the beach a trigger.

Coffee with Kit Kat messaging created a great trigger because you drink more coffee than you eat chocolate. By linking Kit Kat to coffee the trigger (coffee) makes people think about having chocolate.

Trojan Horses
All stories have a "surprise inside" like Will It Blend. A story or message that carries the brand for the ride. 

Berger's website and book link
http://jonahberger.com/books/contagious/  


Via Martin (Marty) Smith
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Rescooped by John van den Brink from Contests and Games Revolution
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Is Google+ The Ultimate Game? A: Yes

Is Google+ The Ultimate Game? A: Yes | AtDotCom Social media | Scoop.it
Business 2 Community How to Effectively Incorporate Google+ Into Your Brand's Content Strategy Business 2 Community Last year, the integration of Google Plus with YouTube (forcing YouTube users to have a Google Plus account) artificially added...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 1, 12:50 AM

Great tips here for using the most disruptive tools out there to create disruption in your biz vertical.

Rescooped by John van den Brink from Startup Revolution
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Startups When In Doubt Create A Contest: CrowdFunde Partner Contest

Startups When In Doubt Create A Contest: CrowdFunde Partner Contest | AtDotCom Social media | Scoop.it

Startups & Contests
Most #startups don't wake up thinking about #contentmarketing. Most startup entrepreneurs are builders. They want to build. Sometimes it is better to let others build FOR YOU.

Better because our new Google marketing world is based on three things:

* What You Say & Do. 
* What others Think about what you said and did.
* Being LOVED by an increasing number of "brand advocates".

Some startups may get all of those things from an APP store, but why risk putting all eggs in a single basket when content marketing isn't hard nor does it need to take much time.

Contests are a favorite of mine. When STUCK and there's no time to cold call or no money to support "outbound sales" create content to bring who you need into your orbit. Contests are great for that. Give away something of value, such as a "better website", and review your entries. 

If a contest feels too random you may be right, so don't put all eggs in that basket either. Continue to work your personal network to find great partners and be sure to update your contest. Closer something gets to FULL the more people want it (lol).  


Via Martin (Marty) Smith
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AslamB's comment, February 13, 5:59 AM
You're welcome Martin!
Glenn Laken's curator insight, March 3, 12:51 PM

Reviews & Fresh Content are Key !

 

And I agree 100% the new Google marketing world is based on three things:

* What You Say & Do. 
* What others Think about what you said and did.
* Being LOVED by an increasing number of "brand advocates".

Rescooped by John van den Brink from Marketing Revolution
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How Creative Content Builds Your Brand’s Reputation [videos]

How Creative Content Builds Your Brand’s Reputation [videos] | AtDotCom Social media | Scoop.it
Building and maintaining a successful brand is a difficult balancing act. This article looks at how brands can find and maintain a consistent voice...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, August 12, 2013 4:43 AM

Solid post on the value of having a unique voice with great examples and several videos. Voice can be created in copy, design or video and this post covers all three well.

Hans Heesterbeek's curator insight, August 13, 2013 10:36 PM

I would like to ad a few: Be authentic, tell true stories, be passionated.  

Rescooped by John van den Brink from Personal Branding Using Scoopit