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Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content

Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content | AtDotCom Social media | Scoop.it
Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod

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Karen Dietz's curator insight, January 12, 5:09 PM

In this post you will find 5 solid ideas and tips for adding visuals to your storytelling and content. Written by Ashley Zeckman, a Director at TopRank Online Marketing, the article includes great examples for each idea/tip. 


We know visual storytelling is becoming even more critical than ever. Visuals increase traffic and shares. And engagement. So if you are looking for new ideas for how to tell your story with more visuals, you will enjoy this post.


Some of these ideas/tips you might not have thought of, which is why I like them. I know you will find at least one -- if not more -- to use in  your business.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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SEO and Brands via Curagami

SEO and Brands via Curagami | AtDotCom Social media | Scoop.it

SEO & Brands
Cart gets in front of horse a lot these strange marketing days. Team+Curagami has clients who know more about #seo  than branding. Cart squarely in front of horse. 

Think about the process. You know how to tell Google's spiders about your pages better than you know how to tell your customers why your products, services and company are their best bet (i.e. branding). Cart in front of horse. 

Don't be seduced by the latest shiny object. The core of online success is similar to the core of offline success - create great things that people MUST talk about, tell their friends and marvel at. Average need not apply anymore. as we share in Why The New SEO Looks Like the Old SEO: Brands: http://www.curagami.com/new-old-seo-brands/?v=7516fd43adaa 


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malek's curator insight, October 7, 2015 8:58 AM

Thoughtful, you can't help trying to answer "why" in a different way.

The greater sense of community and why it developed is worth reading the whole post.

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What causes most videos to miss the mark: a big storytelling problem via @kdietz

What causes most videos to miss the mark: a big storytelling problem via @kdietz | AtDotCom Social media | Scoop.it
When I commissioned a video of the prayer vigil, I got back a bunch of comments about how great the prayer vigil was. Arrgh! That was all wrong.

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Karen Dietz's curator insight, August 11, 2014 4:15 PM

This post and experience shared here comes from the world of religion. And it's a great story about the problems with most videos organizations produce. Mainly that they are NOT stories!!


I so appreciate the insights author Len Wilson shares with us. And his fix for the problem. 


And here's my particular caution: don't turn your video over to a video team and expect a story. Many of them don't know how to tell a story. Personal experience speaks. Make sure you know the story you want to tell FIRST. Then make sure they do it.


Don't waste your time making worthless videos. Follow Len's advice here and you'll come out way ahead in the business game.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Art Jones's curator insight, August 13, 2014 12:27 PM

Every good story is about a changed life!

Janet Vasil's curator insight, August 14, 2014 8:15 AM
Excellent article about video storytelling. A good producer should start by discussing the story you want to tell - what do you want viewers to think, feel or do from watching your video? What's the overarching message you're trying to convey? Then the discussion should turn to deciding the content of the interviews and the visual components and how they'll support the story you want to tell. Pre-production planning should generally take twice as long as the shoot itself. Just because someone has the technical skills to shoot and edit video does not mean they know how to tell a compelling story with video.
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Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers via Karen Dietz

Story and Brand Is a Way of Being: 5 Secrets To Engage Consumers via Karen Dietz | AtDotCom Social media | Scoop.it
This new class of shoppers cares about style, status, and doing right by the planet. Here's how to reach them.

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Karen Dietz's curator insight, May 26, 2014 2:10 PM

This article by Mitch Baranowski and Raphael Bemporad is all about the extent of aspirational consumers and how to reach them. This has huge implications for both branding and storytelling -- because they are the largest consumer segment globally.


What is the biggest implication? Branding is not a tool for marketing. Storytelling is not a tool for branding. Instead, both are ways of being. As the authors say, "What’s new here is that Aspirationals don’t want flat, empty statements conveyed in slick ad campaigns. They want brands to embody a deeper purpose." The authors provide links to research plus provide examples.


Storytelling is the way to communicate deeper purpose, vision, values, and beliefs. Story is the way these come alive. Story is the way companies embody them -- it's the ability to walk your talk.


That being said, the 5 ways offered here to engage aspirational consumers all involve storytelling -- your stories give them something to believe in, build a shared story they want to belong to, you can share their stories as a way to amplify their voices plus give them social status, and the body of stories forms a platform for action. 


So get your story on and connect better with this increasingly powerful consumer segment that is only going to grow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Halima Ozimova's curator insight, May 26, 2014 11:20 PM

насчет образовательных продуктов / услуг?!

Mercedes Jahn's curator insight, May 27, 2014 6:49 PM

Tips day..

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We are ALL Visual Marketers Now: 8 Visual Marketing Lessons from Vogue - Curatti

We are ALL Visual Marketers Now: 8 Visual Marketing Lessons from Vogue - Curatti | AtDotCom Social media | Scoop.it

You may catch Marty combing through Vogue, Elle and Vanity Fair at B&N. Why? Fashion mags are great visual marketers - 8 Visual Marketing Tips From Vogue:

  • Be specific & BIG NUMBERS are great ways to be specific.
  • Be branded – take advantage of existing brands such as Shades of Grey.
  • Be topical – March is “fashion week” in NYC and both magazines have extensive features.
  • Be welcoming – note how both models look directly out at the viewers (my favorite online engagement pose).
  • Use SOUND – “Sexy, Shiny, Bouncy Hair sounds fun. “Full on Fashion Force” sounds forceful. Words create rhythm and sounds that adds to or detracts from compelling images.
  • Juxtapose – “street chic” and “fashion force” are examples of creative juxtapositions.
  • Use Action Verbs – which of these action verbs AREN’T on either cover? grab, be bold, upgrade, must have, takes on, and rock? Yep, all of those “action verbs” are in sub-headlines.
  • Simple Colors – ONLY colors used for headlines and sub-heads are black, white and red.

 


Via Martin (Marty) Smith
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What do we share online? This is how our brains decide!

What do we share online? This is how our brains decide! | AtDotCom Social media | Scoop.it
Studies show that four basic emotions combine to create our experiences. Here's what that means for the way content is shared online.

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Karen Dietz's curator insight, March 19, 2014 2:45 PM

What a terrific summary article this is about emotions in marketing. It covers not only why emotions work, the author Courtney Seiter also talks about WHICH emotions get shared and why.


Seiter covers happiness, sadness, fear, plus anger and the types of reactions each creates. I also like the charts and graphics she uses to make her points. 


And what I think is really cool is how she shares recent research from IPA dataBANK who validated -- once again -- that pure emotional content wins out over a combination of rational and emotional.


So check out the article. It is well done. If you want to gain mastery over crafting stories with specific emotional content, then this post will bring a lot of clarity to your work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Bart van Maanen's curator insight, March 20, 2014 10:58 AM

Interessant artikel over waarom mensen dingen delen via internet. Zowel positieve als negatieve emoties kunnen zorgen voor het virale effect. De woede die Wilde Geert momenteel en regelmatig effectief oproept, helpt om zijn dubieuze boodschap verder te verspreiden. Daar komt waarschijnlijk ook het ontzag vandaan als mensen zeggen: "Hij durft het toch maar te zeggen'. Dat zijn mensen, Nederlanders, die hun verstand overslaan, de emotie gaat voor. MInder mensen dan maar? Dat is een heel ander pleidooi.

Ivon Prefontaine's curator insight, March 20, 2014 12:54 PM

It is an interesting article with neuroscience research involved. It is about the emotional suggestions that our brain makes leading us to share on the Internet. The challenge might be is contributions become Technique and focused on being positive in a contrived way. What does it mean in education?

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Coca Cola Is A "Story Factory". Are You? Is Your Company? How Narrative Cuts Through Distraction Like Nothing Else - WIRED

Coca Cola Is A "Story Factory". Are You? Is Your Company? How Narrative Cuts Through Distraction Like Nothing Else - WIRED | AtDotCom Social media | Scoop.it
Author Jonathan Gottschall discusses the science of storytelling--not just escapism, stories have real power to hold human attention and shape our...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 2, 2014 10:03 PM

Stories hit a special place in our brains. The challenge now is getting our stories heard:

"As Scott Donaton argued in a recent Co.Create post, other brands should learn this lesson as well as Coke has. “The challenge is clear by now,” Donaton writes, “Intrusive, interruptive, self-centered marketing no longer works the way it once did, and its effectiveness will only continue to diminish in the social age. The question is what will replace the legacy model. There’s a one-word answer: stories.”

Great post on why stories are important and what kind of stories can gain the attention we all seem to be leaking out our of our stores and websites.

Rescooped by John van den Brink from Personal Branding Using Scoopit
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Epic Personal Branding: 6 Tips - ScentTrail Marketing

Epic Personal Branding: 6 Tips - ScentTrail Marketing | AtDotCom Social media | Scoop.it

There is only one way to break out of the rat race and eliminate all competing rats - create EPIC Personal Branding. Here's how..

* Create BHAGs NOW!
* Videos and Pictures.

* Think TEAM!
* Use Special SOCIAL Weapons.
* Fail Miserably.
* Give your Skills AWAY FREE.

Follow those hard won secrets, at least one of them tried to kill me several times, and your personal brand will be EPIC, your resume floats to the top and you win the promotion, can afford the G I Joe with the Kung Fu Grip and love the life you create.



Via Martin (Marty) Smith
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malek's curator insight, April 13, 2014 12:16 PM
#5: FAIL MISERABLY

Success is failure to failure without loss of enthusiasm.

Maryse Rebillot's curator insight, April 14, 2014 5:39 AM

Refreshing reading that drives you to (re)think about what you really want in life and be at ease with who you are - upside and downside.

Gary Harwell's curator insight, April 15, 2014 1:13 AM

But can you get paid?

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Simplify Your Inbound Marketing Process: Focus on Content Assets

Simplify Your Inbound Marketing Process: Focus on Content Assets | AtDotCom Social media | Scoop.it
Content is king because it ties into all the other areas of inbound marketing. By simply focusing on content, you can improve your entire inbound strategy. I'll show you how it worked for me.

Via Alessandro Rea
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