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Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content

Telling Your Story: 5 Ways To Add Compelling Visuals to Your Content | AtDotCom Social media | Scoop.it
Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching? Tod

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Karen Dietz's curator insight, January 12, 5:09 PM

In this post you will find 5 solid ideas and tips for adding visuals to your storytelling and content. Written by Ashley Zeckman, a Director at TopRank Online Marketing, the article includes great examples for each idea/tip. 


We know visual storytelling is becoming even more critical than ever. Visuals increase traffic and shares. And engagement. So if you are looking for new ideas for how to tell your story with more visuals, you will enjoy this post.


Some of these ideas/tips you might not have thought of, which is why I like them. I know you will find at least one -- if not more -- to use in  your business.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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5 Ways to Tell Your Story in Your Social Media Marketing

5 Ways to Tell Your Story in Your Social Media Marketing | AtDotCom Social media | Scoop.it
Do you want to use storytelling in your social media marketing? In this article, you'll discover how to use storytelling in your social media marketing.

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Karen Dietz's curator insight, October 28, 2015 4:19 PM

OK -- I love everything about this article from Social Media Examiner. It's a terrific how-to and every step has examples. I know you will get many ideas for how you can use social media to tell your story.


Hint: it's how to organize and tell your story through time, using the classic story structure.


If you use social media in your business, go read this post!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz

Jack Ventura's curator insight, October 30, 2015 4:02 AM

Visto che gli autori devono anche promuoversi, e che il social media marketing è uno degli strumenti per farlo, ecco come usare lo storytelling nei canali sociali.

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The Ultimate Kit of Content Marketing Storytelling Templates: Free! via @kdietz

The Ultimate Kit of Content Marketing Storytelling Templates: Free! via @kdietz | AtDotCom Social media | Scoop.it
Download this content marketing kit, including 6 free templates to easily create ebooks, blog posts, infographics, social media content, SlideShare presentations, and press releases.

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Karen Dietz's curator insight, May 11, 2015 12:38 PM

Woo hoo -- just what we need to get started this Monday! Here's a free downloadable kit from HubSpot containing 95+ templates you can use for creating content and storytelling.


What's not to love about that? From blog posts to e-books, to infographics, to social media this kit has got you covered.


Fill the templates in with your stories and other material and you are good to go.


I hope this post makes an easier and fabulous week for you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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6 Types of Innovation, 6 Kinds Of Stories To Share

6 Types of Innovation, 6 Kinds Of Stories To Share | AtDotCom Social media | Scoop.it
Every business needs storytelling skills, but there's a key component many companies forget in telling their brand story.

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Karen Dietz's curator insight, June 18, 2014 12:48 PM

What a cool article. I love the point made about innovation: there are actually 6 different types of innovation in business -- and each is also a story type or genre.


Brilliant. And the author, Clay Hausmann, shares good examples for each type of innovation. Now all we have to do is craft stories for the types of innovation we are involved in.


My guess is that in some companies all kinds of innovation is happening. Here is your list of the types of stories you can tell that reflect the types of innovation at play.


The lesson for us all? Within a story type -- customer stories, let's say -- there are sub-types of stories to capture and share. In my work, sub-types of customer stories are leader stories, fundraising stories, advocacy stories, influence stories, etc. I could drill down into each of these sub-types and find additional story types. For example, leader stories can be broken down further to confidence, visioning, particular values, etc.


The point is that there is an infinite number of stories a business can tell. Use this article as a jumping-off place and start mapping your story types and sub-types. You will be amazed at the material you have, and the different angles you will find!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Enrico De Angelis's curator insight, June 19, 2014 2:41 AM

Everyone needs storytelling Skills!

PhD Candidates - probably - more than others ...!

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22 Cool Tools To Solve The CATCH-22 of Blogging - Great Blogging Takes TIME & Who Has TIME?

22 Cool Tools To Solve The CATCH-22 of Blogging - Great Blogging Takes TIME & Who Has TIME? | AtDotCom Social media | Scoop.it
Have you ever wanted to sneak into your favorite blogger's computer and see what tools and programs he/she uses to make her website look so awesome? Well, I have. And I've stalked other bloggers tr...

Via Cendrine Marrouat - SocialMediaSlant.com, Martin (Marty) Smith
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Carole Borie's curator insight, March 28, 2014 2:37 AM

A must read !

Martin (Marty) Smith's curator insight, April 2, 2014 8:59 PM

More than half these tools are new to me. The Infographic tools section (#5) is worth the price of admission.

Agora Abierta's curator insight, April 7, 2014 4:41 AM

Take into account to your blog!

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Why I Don't Like Scoopit Links on Twitter [+Scenttrail Comment]

Why I Don't Like Scoopit Links on Twitter [+Scenttrail Comment] | AtDotCom Social media | Scoop.it

I’m seeing more Scoopit links in my Twitter stream and I’m not crazy about it.  Sure it’s quick and easy to share with Scoopit.  But it not quick and easy to consume. For me it's all about the econ...

Marty Note (here is comment I wrote on Dr. V's blog)

Appreciate Bryan’s and Joseph’s comment, but I rarely use Scoop.it as a pass through. More than 90% of the time I’m adding “rich snippets” to content I Scoop.

Rich snippets are “blog” posts that fall between Twitter and the 500 to 1,000 words I would write in Scenttrail Marketing. I often create original content ON Scoop.it because whatever I’m writing falls in the crack between Twitter’s micro blog and what I think of as needing to be on my marketing blog.


I was taught NOT to pass through links on Scoop.it early on by the great curator Robin Good. Robin has well over 1M views on Scoop.it now and his advice along with the patient advice of other great Scoop.it curators has my profile slouching toward 150,000 views.


Bryan is correct that some curators new to Scoop.it haven’t learned the Robin Good lesson yet. I agree it is frustrating to go to a link and not receive anything of value back, to simply need to click on another link. Curators who pass through links won’t scale, so the Darwinian impact will be they will learn to add value or die out.


For my part I always identify my Scoop.it links, probably about half the content I Tweet and about a quarter of my G+ shares. I also routinely share my favorite “Scoopiteers”, great content curators who taught me valuable lessons such as don’t simply pass through links but add “micro blogging” value via rich snippets.


When you follow or consistently share content from a great curator on Scooop.it you begin to understand HOW they shape the subjects they curate. I know, for example, Robin Good is amazing on new tools. Scoop.it anticipated this learning and built in a feature where I can suggest something to Robin.


This is when Scoop.it is at its most crowdsourcing best because I now have an army of curators who know I like to comment on and share content about design or BI or startups and they (other Scoopiteers) keep an eye out for me. There are several reasons Scoop.it is a “get more with less effort” tool and this crowdsourcing my curation is high on the list.


So, sorry you are sad to see Scoop.it links and understand your frustration. You’ve correctly identified the problem too – some curators don’t know how to use the tool yet. I know it is a lot to ask to wait for the Darwinian learning that will take place over generations, but Scoop.it and the web have “generations” that have the half life of a gnat so trust that the richness of the Scoop.it community will win in the end and “the end” won’t take long.


To my fellow Scoop.it curators we owe Bryan and Joseph thanks for reminding us of what Robin Good taught me – add value or your Scoop.it won’t scale. That lessons is applicable to much more than how we use Scoop.it.


Marty

 


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Karen Dietz's comment, August 22, 2014 2:07 PM
Right on Marty! I'm re-scooping this as a way to help that learning along about how to really use Scoop.it well and leverage it.
Karen Dietz's curator insight, August 22, 2014 2:25 PM

FYI Folks -- I trust that the reviews I write about the articles I curate help people along in their business storytelling journey. I know that there are many curators out there who do not add reviews/comments to the articles they highlight. 


As a result, Scoop.it and other curation sites are getting a backlash because audience members are tired of getting a link to an article that brings them to Scoop.it, and then requires another click to get to the article. Now I know that is annoying. And there is nothing of value offered between clicks.


Marty's response to the original blog post is right on. Read it along with all the other comments. Truly illuminating.


Other than a rant for me, what's the value of this post to you and business storytelling?


Namely this -- no matter what medium you use -- blogging, curating, digital storytelling -- make sure you are actually adding value for your audience. Expand their knowledge, give them tools, show them how, and offer your excellent insights. The stories you share have to connect to your audience in these ways. Anything else is a waste.


All of these posts and reviews add up to telling your story in a big picture way. So thanks Marty for addressing this issue, and reminding us about principles for quality curation. I've learned a lot from both you and Robin!


Karen Dietz

Bob Connelly's comment, November 23, 2014 7:11 PM
Being new to Scoop.it, I was glad to read this. I wouldn't have thought about this...
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Why Guest Posting and Blogging is a Slippery Slope - Whiteboard Friday

Why Guest Posting and Blogging is a Slippery Slope - Whiteboard Friday | AtDotCom Social media | Scoop.it

While guest posting can be a wonderful way to build your authority and earn links, it takes a huge amount of effort, and it's easy for marketers to start slipping down the "Guest Posting Slope of Madness.".

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Galina Belokurova's curator insight, January 20, 2014 1:14 PM

Definitely a good point: it takes a lot of effort to post something of high quality on a regular basis.

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The Best Storytelling Tips for Bloggers and Biz Folks

The Best Storytelling Tips for Bloggers and Biz Folks | AtDotCom Social media | Scoop.it
A well-written blog post is like a good story. It makes us feel that we are right there with the blogger. It can teach us things—about life, or work, or making our way in the world. It can make us ...

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Jordi Carrió Jamilà's curator insight, December 18, 2013 3:01 AM

Estupendos consejos para escribir artículos en el blog

Don Breedwell's curator insight, December 19, 2013 9:46 PM

We can use this in the classroom everyday.

Bodil Hernesvold's curator insight, January 21, 2014 11:25 AM

Some good ideas on blogging.

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Here's How to Get Your Message In Front Of Early-Stage B2B Buyers

Here's How to Get Your Message In Front Of Early-Stage B2B Buyers | AtDotCom Social media | Scoop.it
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce.

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janlgordon's curator insight, November 2, 2013 4:56 PM



Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy.


The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be.


Here's what you need to know:


Search is one of the first places where buyers start.


According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google.


But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results.


Here's something you need to do:


Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report


Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO.


The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust.


There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy.


I have highlighted a few that caught my attention:


Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine.


Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://selnd.com/16vN3SR]

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Why Content Gets Shared: Content Marketing Social Mentions Study

Why Content Gets Shared: Content Marketing Social Mentions Study | AtDotCom Social media | Scoop.it
Content Marketing 101 "Wow you create a lot of content," a friend said at lunch yesterday. I felt the need to apologize (again). "I love Internet marketing,

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Martin (Marty) Smith's curator insight, July 12, 2013 6:36 AM

Why Content Gets Shared
Turns out our gut instincts about content marketing are correct. The TOOLS we use and the content we curate and create make a difference in the amount and velocity of our social shares.

Tools such as Scoop.it and your blog are indispensible say the results from a 30 day in depth view of @ScentTrail mentions on Topsy. Type of content also matters.

Infographics, SEO and my trusty ScentTrail Daily Paper.li generate the most mentions. Friends also matter.

#4 on the mentions list is group tweets from friends with thanks or best wishes for the weekend. Staying connected and sharing are critical to successful content marketing.

Interesting bottom line is a confirmation of what all content marketers know to be true. Confirmation of the fact that content gets shared is in the numbers. I don't curate or create 30 pieces of content a day (well not on most days lol) and I've certainly NEVER created 66 (most mentions in a single day in this study.

These numbers confirm what we know - content gets shared and explains what types of content is most likely to generate shares and what tools to use to promote shares.