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Turn Your Social Media Connections Into Sales

Turn Your Social Media Connections Into Sales | AtDotCom Social media | Scoop.it
Is your business generating enough sales from your social media efforts? Would you like to turn your website subscribers into loyal customers? According to Statista, by 2018 there will be approximately 2.67 billion people who use social media worldwide. When it comes to building your business through social media, your blog is your greatest asset. …

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janlgordon's comment, August 18, 10:38 AM
Thank you @Anna @Susan Farleigh @Skylly_W @Ricard Lloria @Jenne @Jesus Alvarez desde www.sercompetitivos.com @BSN & @malek :-)
janlgordon's comment, August 18, 12:29 PM
Thank you @Stewart-Marshall :-)
janlgordon's comment, August 19, 10:57 AM
Thank you @Anna & @Michael Esplana :-)
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Increase Your Engagement With Adaptive Content

Increase Your Engagement With Adaptive Content | AtDotCom Social media | Scoop.it
To enhance the customers experience with the help of the development of content to be published all over the web is what adaptive content is all about.

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janlgordon's comment, July 20, 2:56 PM
Thank you @Jenne @Skylly_W @Nicholas Bodell & @Mark E. Deschaine, PhD
janlgordon's comment, July 24, 8:59 PM
Thank you @Antonio Ormachea :-)
janlgordon's comment, August 1, 10:23 AM
Thank you @Konstantinos Kalemis & @Skylly_W :-)
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Here's How to Get Your Message In Front Of Early-Stage B2B Buyers

Here's How to Get Your Message In Front Of Early-Stage B2B Buyers | AtDotCom Social media | Scoop.it
A recent article in BtoB Magazine highlights how marketing to the electronics engineering vertical is changing due to technological innovation and the demands of a more specialized (and time-constrained) workforce.

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janlgordon's curator insight, November 2, 2013 4:56 PM



Derek Edmond wrote this article for searchengineland - I selected it because in today's world there's too much noise - getting attention from the right people will require knowledge and strategy.


The focus of the article centers around content marketing designed to attract buyers at every stage of the buying cycle, particularly early-stage awareness. which is exactly where you want to be.


Here's what you need to know:


Search is one of the first places where buyers start.


According to Pardot’s 2013 State of Demand Generation Report, 72% of product research for a future business purchase beginning on Google.


But savvy search engine marketers understand that onsite content is only one destination buyers will look to find information, assuming that content is found in search engine results.


Here's something you need to do:


Where B2B Marketers Start Buying Research: Pardot 2013 State of Demand Generation Report


Placing content marketing assets in destinations that provide a good opportunity to be found in search engine results — and also represent locations where target audiences find and share information — which is a critical component of B2B SEO.


The direct correlation is through inbound link acquisition. The long-term opportunity is the association with trusted communities and places of industry influence and trust.


There are twenty different third party sites and sources B2B marketers should consider for placing content in their SEO strategy.


I have highlighted a few that caught my attention:


Google Properties (YouTube, Google+, etc) — unique, quality content throughout Google properties isn’t just about social networking. It should provide a direct association between an organization, its thought leaders, and keyword-related objectives to the search engine.


Industry-Specific Forums — for informational search queries, we often find forum threads in search results. Forum communities are an underrated resource for developing valuable discussions and establishing brand / individual trust.


Selected by Jan Gordon for Curatti covering Curation, Social Business and Beyond


Read more here: [http://selnd.com/16vN3SR]

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The New Method of Content Marketing

The New Method of Content Marketing | AtDotCom Social media | Scoop.it
Content Marketing is more than king or queen, it’s more than a channel. It is the catalyst and enabler for every other channel we use for growth.

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janlgordon's comment, July 27, 2:30 PM
Thank you @Daniel Depaz & @Fretz Genosa :-)
janlgordon's comment, August 1, 10:21 AM
Thank you @Konstantinos Kalemis & @Skylly_W :-)
janlgordon's comment, August 8, 10:50 AM
Thank you @Skylly_W :-)
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Create Dynamic Headlines to Draw Your Readers In - Here's How

Create Dynamic Headlines to Draw Your Readers In - Here's How | AtDotCom Social media | Scoop.it
How do you get your headlines to inspire a click? I’ve created a cheat sheet that spells out nine effective tips based on the word H-E-A-D-L-I-N-E-S.

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Deb Nystrom, REVELN's curator insight, December 10, 2013 11:15 PM

Useful list, good reminders.  And there are headline evaluators out there using the emotion principle.  Here's one:

http://www.aminstitute.com/headline/


~  Deb

janlgordon's comment, December 11, 2013 1:00 AM
Deb Nystrom Thanks for your comment and for this link, very helpful, I really appreciate it!
harish magan's curator insight, December 23, 2013 9:24 PM

As we all know there's so much content flying by especially on Twitter, being able to grab someone's attention is key. Learning how to craft a headline that draws the reader in is a must.

 

There are great tips in here

 

Here are a few that caught my attention:

 

E is for empathy.

 

Jay Baer, author of the great marketing book “Youtility,” points out in social media today, your messages are delivered alongside those of your reader’s friends and family. To earn their attention and trust, you too have to achieve friend status. The best way to accomplish this is to show your reader you understand their problems and care.

 

"You’re Going to Love These Free Analytics Apps" 


S is for success


The oldest and most proven approach to headline nirvana is delivering a little bundle of success.Of course, you need insights into how your readers define success. When you have them, speak to them.

 

 "Nine Headline Tricks Sure to Boost Your Leads"


A is for ask


The question headline is enormously effective—provided you ask a question your target audience wants to know the answer to.

 

"How Do You Write More Magnetic Headlines?"


Selected by Jan Gordon for Curatti coveringCuration, Social Business and Beyond