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Rescooped by John van den Brink from Content Creation, Curation, Management
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How To Improve Your Blog’s SEO By Keeping Visitors Longer

How To Improve Your Blog’s SEO By Keeping Visitors Longer | AtDotCom Social media | Scoop.it
The average time readers spend on your blog is one of the best indicators of the usefulness of your content.The longer people stay on your site, reading your content and exploring blog archives, the higher your chances of converting them into subscribers and customers.
Via Brian Yanish - MarketingHits.com, donhornsby, massimo facchinetti
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donhornsby's curator insight, July 25, 9:18 AM
(From the article): Keeping readers on your blog longer is not only great for your search engine rankings but also helps you strengthen your relationship with the readers. The best way to achieve his is by providing lots of valuable content to your readers and optimizing your blog for a memorable user experience. The tips I’ve shared in this post will help you do just that. 
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Design A Blog With Personality By Using Neuroscienc

Design A Blog With Personality By Using Neuroscienc | AtDotCom Social media | Scoop.it
So, how can you harness this knowledge to your advantage? Let’s look at some of the most notable studies on the subject and how you can apply that directly to your blog


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Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 19, 2014 3:13 PM
Thought this was a cool mashup by Kissmetrics. Write to the psychology of the browser is similar to how we use personas in email.
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Social Calls-to-Action Work [Infographic] Dan Zarrella

Social Calls-to-Action Work [Infographic] Dan Zarrella | AtDotCom Social media | Scoop.it
For more social media data like this, check out my latest book The Science of Marketing now! Traditional marketers and sales people have known for years
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Rescooped by John van den Brink from SOCIAL MEDIA, what we think about!
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How to Back Up and Move a WordPress Blog

Sometimes you’ll need to move your blog from one host to another. It’s a bit of a pain and might seem a daunting task if you’ve never done it before.


But transferring a site is a fairly straightforward process that you can do yourself with an FTP program and this step-by-step guide.


Before trying the DIY method, it’s worth checking to see whether your new hosting company offers a site transfer service for new customers. Many do—but check whether there’s a cost involved. I’ve seen free services for this, but I’ve also seen prices around $300!


If you just need to learn how to make a simple backup of your posts, and don’t need to move hosts, take a look at this ProBlogger post.


But if you’re ready to back up and move your blog, let’s do it.


What you need to begin


Read more: http://bit.ly/KDHAzv


Via Martin Gysler
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Rescooped by John van den Brink from SOCIAL MEDIA, what we think about!
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How to Turn Your Blog Into a Link Generation Machine

How to Turn Your Blog Into a Link Generation Machine | AtDotCom Social media | Scoop.it
Once you've created content your audience wants to consume, how can you leverage it for link generation? This post shows you how...

 

There are many important reasons why one should focus on building an audience on their blog. We’ve already discussed writing for your audience, and reasons to dedicate the time to continue blogging.

 

With that comes the immeasurable benefits: serving content to your specific audience and catering to what they’re interested in, indirectly selling to your audience, and sharing your brand’s voice.

 

Then there are the measurable benefits: page views, link generation, conversions and leads.

 

Once you’ve decided to continue blogging for your business and you’ve created content your audience wants to consume, how can you use that for link generation or content curation beyond what you’re already doing?

 

Are you Blogging with Intention?

 

Read more: http://bit.ly/KUAi8R


Via Martin Gysler
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Rescooped by John van den Brink from SOCIAL MEDIA, what we think about!
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Networking Guide for Bloggers: Why It Is Important (Part 1)

Networking Guide for Bloggers: Why It Is Important (Part 1) | AtDotCom Social media | Scoop.it

The first part of a series of five articles on the social networking today. This is a very interesting guide that will give you lots of useful information on the subject. [note mg]

 

In today’s blogosphere a lot of discussion is going on about various aspects of positioning and growing a blog. Even though the space gets more and more crowded every day, and the game is changing constantly, there are still some things everyone tells you to do – things considered as mandatory for any kind of success.

 

Among various aspects of promotion, advertising, search engine optimization, social media, and all kinds of other stuff lies the need of contacting other, fellow bloggers, and being in touch with people in general.

 

Read more: http://www.hongkiat.com/blog/networking-guide-for-bloggers-why-networking-important/


Via Martin Gysler
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Rescooped by John van den Brink from digital marketing strategy
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A Non-Designer's Guide to Creating Engaging Images for Social Media

A Non-Designer's Guide to Creating Engaging Images for Social Media | AtDotCom Social media | Scoop.it
Learn how to create engaging images for all of your social media pages and profiles - no previous design skills necessary!

A great social media marketer today and an awesome advertiser in the 1960s have much in common.

David Ogilvy, the father of advertising, was famous for spending an inordinate amount of time on headlines. Why? Because that’s the line that people read the most, so it mattered a lot.

Ogilvy was a master at stuff like this — prioritizing what was really important.

If he lived through the age of social media, I’m fairly certain Ogilvy would say something like:

On the average, many more people engage with images as read the copy in social media posts. When you have crafted your social media image, you have spent eighty cents out of your dollar.

Images have never been more important in social. They’re the key to driving greater online engagement, much like a great headline in advertising.

The only issue here is that if, like me, you aren’t über-skilled in graphic design, creating eye-catching engaging images can be difficult. So how can non-designers like me still create incredible images for social media? One way is by learning simple, repeatable design principles.

Here are 3 key design principles that will help you create engaging social images every time! Read more: click image or title.

 

FREE Business Plan Template here: http://bit.ly/1aKy7km

 


Via Kamal Bennani, Jesús Hernández, Marc Kneepkens, malek
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Marc Kneepkens's curator insight, May 3, 7:15 AM

Learning to be clear with #colors and #fonts.

Unisoft Informatics System's curator insight, May 3, 8:31 AM
Its very necessary to create engaging images while sharing any update on social media, as it is the first thing visitors see and decide whether to click on the post or not. At the same time not all social media experts are good enough with designing tools, but non - designers social media experts too can create engaging image. Wanna know how? Read here..
Rescooped by John van den Brink from Personal Branding Using Scoopit
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Not blogging? 10 Stats Explain Why You Should START

Not blogging? 10 Stats Explain Why You Should START | AtDotCom Social media | Scoop.it

If your online marketing matters to you at all BLOG. If you are not blogging you are nuts and this post explains 10 reasons why. Here are my blog:

ScentTrail Marketing (http://scenttrail.blogspot.com )

Martin Marty Smith (http://www.martinmartysmith.com )

M


Via Martin (Marty) Smith
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Rescooped by John van den Brink from Curation, Social Business and Beyond
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B2B Social Marketing: Anatomy of a Successful Campaign [Infographic]

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic] | AtDotCom Social media | Scoop.it

This piece and infographic was posted by Jason Miller for Marketto.  The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.


Understanding each social network and what your business can gain from each one is essential.


It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.


**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.


**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.


In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you lear