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The Top 100 corporate brands experienced a general decline in 2012 favorability scores, according to CoreBrand, a brand consultancy and creator of the Corporate Branding Index.
Embrace Social Media Or DIP This post reminds me of The Great Social Customer Service Race Study. We guest posted the Software Advice study, a Twitter based study where virtually every major brand (save one) FAILED to respond. Think this post about favorability being down and Software Advice's study results are related? I do to, the study is on Atlantic BT's blog: http://www.atlanticbt.com/blog/social-service-how-social-media-is-changing-customer-service/