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Rescooped by John van den Brink from MarketingHits
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Collect, Curate and Remix Any Web Content Into a Video with SooMeta

Collect, Curate and Remix Any Web Content Into a Video with SooMeta | AtDotCom Social media | Scoop.it

Via Laura Spencer, Robin Good, Brian Yanish - MarketingHits.com
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Javi T's curator insight, March 26, 2013 4:06 AM

Una herramienta que permite crear historias muy visuales para difundir

Ricard Garcia's curator insight, April 24, 2013 6:00 AM

Really catchy, rich and useful. Excellent tool to foster creativity and communication!

Nedko Aldev's curator insight, May 8, 2013 3:15 AM

add your insight...

 
Rescooped by John van den Brink from Curation, Social Business and Beyond
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B2B Social Marketing: Anatomy of a Successful Campaign [Infographic]

B2B Social Marketing: Anatomy of a Successful Campaign [Infographic] | AtDotCom Social media | Scoop.it

This piece and infographic was posted by Jason Miller for Marketto.  The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.


Understanding each social network and what your business can gain from each one is essential.


It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.


**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.


**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.


In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


See infographic here: [http://bit.ly/Q0L15N]


Via janlgordon
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How B2B Marketers Can Succeed on the 6 Big Social Networks

How B2B Marketers Can Succeed on the 6 Big Social Networks | AtDotCom Social media | Scoop.it
Learn how B2B companies can excel at social media marketing on Pinterest, Facebook, Twitter, LinkedIn, Google+, and YouTube.


  • LinkedIn: Did you know that LinkedIn is 277% more effective for lead generation than Facebook and Twitter?
  • Pinterest: How on earth does a B2B organization use Pinterest to feed its marketing machine?
  • Twitter: There is certainly tremendous potential to enhance your B2B marketing initiatives on Twitter.
  • YouTube: If you're creating videos for your B2B marketing now, or you plan to in the future, make sure you leverage YouTube in the following ways to make it successful.
  • Google+: If you decide to spend some time marketing your business on Google+, here's how you can do it successfully!
  • Facebook: B2B marketers shouldn't be missing out on Facebook! Here's how you can turn what started as a friend-to-friend social network into a business-to-business one.
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Rescooped by John van den Brink from Quick Social Media
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Sssh! - 10 Top Execs Share Their Social Media Secrets

Sssh! - 10 Top Execs Share Their Social Media Secrets | AtDotCom Social media | Scoop.it

If you're the CEO of your company , you may think that you haven't time to think about tweets, Facebook posts, Foursquare check-ins and Pinterest boards. But you should. Here are some tips from those that do . . .


Via David Blundell, Malhar Barai
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Tom George's comment, March 20, 2012 9:43 AM
Hi David,
Awesome find. I shared this to LinkedIn, Twitter, Stumbleupon and more. I shared this to Internet Billboards first though see it here http://bit.ly/GCsy8r I can show you how to share your Scoop.it to Internet Billboard you can have a nice curator bio and we all share your curation.
Rescooped by John van den Brink from SOCIAL MEDIA, what we think about!
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5 Ways Writers Can Break Out of the Tired Old Social Media Box

5 Ways Writers Can Break Out of the Tired Old Social Media Box | AtDotCom Social media | Scoop.it

The social media world is changing daily. In other words, we must be alert and aware of the new tools that could support us in our approach. This interesting article speaks about some "new" tools that can also help us to go towards to success. [note Martin Gysler]

 

It’s time to teach that old dog some new tricks.

 

That old dog I’m referring to is social media.

 

Sure, you’re already blogging, and on Twitter, LinkedIn, Google+, Facebook, and more. Great.

 

But I’m telling you — there’s more to social media than meets the eye. The final chapter on social media hasn’t been written.

 

When I kicked off my writing business in April, I decided to use social media my way.

 

I approached these overused networks as if I’d never heard of them. I made my own rules. I set different expectations. You could say I wrote my own chapter on social media marketing.

 

Read more: http://www.copyblogger.com/creative-social-media/


Via Martin Gysler
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How to Get More Social Mileage Out of Video

How to Get More Social Mileage Out of Video | AtDotCom Social media | Scoop.it

No doubt you’re knee-deep in social media marketing these days, spending a good chunk of time engaging with customers within social networks and creating compelling content that attracts followers. Pat yourself on the back for your hard work – and now, get ready for a social networking exercise you may not have come across before.

Videos, which you may be using in your business to help highlight your products and services, are a great tool for expanding your social connections. As you’re probably aware, videos help bring your brand and key marketing messages to life in a different way than text or still images do. And you may have already posted some of your videos to YouTube as a way to generate buzz.


However, to do true “social video marketing,” you need to go beyond simple YouTube posting. You need to encourage audiences to add their own ideas to the video mix, which means they are implicitly endorsing your marketing messages.

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Rescooped by John van den Brink from SOCIAL MEDIA, what we think about!
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10 Things You May Not Know About YouTube

10 Things You May Not Know About YouTube | AtDotCom Social media | Scoop.it
Social media verse is full of some best kept secrets. YouTube is one of them. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It's big, wide and deep.


In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them.


This Time cover from a couple of years ago (with the shiny mirrored screen) was prescient, but not quite enough… I’d cross that ‘You’ out and say ‘Us’. Hasn’t it felt that way these last couple of years? How we’ve grown a global collective consciousness?


Despite this cover, YouTube is not usually the first site that comes to mind when thinking about social media. I guess we take it a bit for granted while we wax rhapsodic about Twitter, Pinterest, Tumblr and Quora. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It’s big, wide and deep.

Mature. Eccentric. Probably not what you think it is.


YouTube has its Own Language


Read more: http://bit.ly/Q963MW


Via Martin Gysler
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Tico Juliani's comment, June 30, 2012 5:57 PM
This writing on this article had lots of words..but i did not get one real message out of it ..or what it was really about!!!
Rescooped by John van den Brink from GOOGLE+ Watch
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Google+ Blends Social Networking and Community

Google+ Blends Social Networking and Community | AtDotCom Social media | Scoop.it

This piece is from socialmediatoday, I selected it because there are some very interesting insights and questions about the future of google+ and their ability to build and maintain a strong social network and community.

 

Here are some highlights:

 

**Social networks are fundamentally different from communities

 

**the two models are commonly interechanged and the fact that they are two very different models is often lost or overlooked

 

**a community can form within a social network & visa versa it's very difficult for a social network to force or facilitate community and for a community to force or facilitate a social network

 

**Social networks are interested in community as community tends to generate significant amounts of content

 


**As the age old adage goes, ‘content is king

 

**The reason content is king is because when combined with demographic and behavioral information it provides unmatched opportunities for targeting based on a users digital body language.

 

**Social network and community operators are essentially the brokers between advertisers and consumers.

 

**It is at the point these two parties meet that revenue opportunities exist

 

**‘networked community’ for want of a better term is unchartered waters

 

**it does provide a myriad of new opportunities and benefits to Google.

 

**Combine these with Google’s other well-adopted product lines such as Search, Gmail not forgetting the YouTube community and the possibilities begin to multiply.

 

Curated by Jan Gordon covering "Google+ Watch"

 

Read full article here: [http://bit.ly/JfV70a]


Via janlgordon
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How to use Pinterest to drive traffic to your website or blog [INFOGRAPHIC] | Social Media Today

How to use Pinterest to drive traffic to your website or blog [INFOGRAPHIC] | Social Media Today | AtDotCom Social media | Scoop.it
Did you know Pinterest is generating more referral traffic to websites/blogs than YouTube, Google +, and LinkedIn combined?
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Social Media Optimization and Conversion on Facebook | Outspoken Media

Social Media Optimization and Conversion on Facebook | Outspoken Media | AtDotCom Social media | Scoop.it

You’ve heard it a thousand times—social media is about engagement and building relationships. But that doesn’t mean you can’t use it to build your business. In fact, if you’re not using social media to increase conversions and meet your business goals, well, you’re missing out. Big time. Brian Carter and Kate Buck will explain how to get into it, and what you can get out of it.

 

Moderator Joanna Lord first introduces Kat