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This piece and infographic was posted by Jason Miller for Marketto. The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.
Understanding each social network and what your business can gain from each one is essential.
It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.
**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.
**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.
In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
See infographic here: [http://bit.ly/Q0L15N]
Learn how B2B companies can excel at social media marketing on Pinterest, Facebook, Twitter, LinkedIn, Google+, and YouTube.
The social media world is changing daily. In other words, we must be alert and aware of the new tools that could support us in our approach. This interesting article speaks about some "new" tools that can also help us to go towards to success. [note Martin Gysler]
It’s time to teach that old dog some new tricks.
That old dog I’m referring to is social media.
Sure, you’re already blogging, and on Twitter, LinkedIn, Google+, Facebook, and more. Great.
But I’m telling you — there’s more to social media than meets the eye. The final chapter on social media hasn’t been written.
When I kicked off my writing business in April, I decided to use social media my way.
I approached these overused networks as if I’d never heard of them. I made my own rules. I set different expectations. You could say I wrote my own chapter on social media marketing.
Via Martin Gysler
Videos, which you may be using in your business to help highlight your products and services, are a great tool for expanding your social connections. As you’re probably aware, videos help bring your brand and key marketing messages to life in a different way than text or still images do. And you may have already posted some of your videos to YouTube as a way to generate buzz.
However, to do true “social video marketing,” you need to go beyond simple YouTube posting. You need to encourage audiences to add their own ideas to the video mix, which means they are implicitly endorsing your marketing messages.
Social media verse is full of some best kept secrets. YouTube is one of them. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It's big, wide and deep.
In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them.
Mature. Eccentric. Probably not what you think it is.
YouTube has its Own Language
Read more: http://bit.ly/Q963MW
Via Martin Gysler
This piece is from socialmediatoday, I selected it because there are some very interesting insights and questions about the future of google+ and their ability to build and maintain a strong social network and community.
Here are some highlights:
**Social networks are fundamentally different from communities
**the two models are commonly interechanged and the fact that they are two very different models is often lost or overlooked
**a community can form within a social network & visa versa it's very difficult for a social network to force or facilitate community and for a community to force or facilitate a social network
**Social networks are interested in community as community tends to generate significant amounts of content
**The reason content is king is because when combined with demographic and behavioral information it provides unmatched opportunities for targeting based on a users digital body language.
**Social network and community operators are essentially the brokers between advertisers and consumers.
**It is at the point these two parties meet that revenue opportunities exist
**‘networked community’ for want of a better term is unchartered waters
**it does provide a myriad of new opportunities and benefits to Google.
**Combine these with Google’s other well-adopted product lines such as Search, Gmail not forgetting the YouTube community and the possibilities begin to multiply.
Curated by Jan Gordon covering "Google+ Watch"
Read full article here: [http://bit.ly/JfV70a]
You’ve heard it a thousand times—social media is about engagement and building relationships. But that doesn’t mean you can’t use it to build your business. In fact, if you’re not using social media to increase conversions and meet your business goals, well, you’re missing out. Big time. Brian Carter and Kate Buck will explain how to get into it, and what you can get out of it.
Moderator Joanna Lord first introduces Kat