I started blogging in 2005, and started checking out Twitter and Facebook in 2007. While these tools have been popular topics for individuals for a while now, companies really didn’t begin to take an interest in social media as a pseudo-business tool till around 2008 or so.
So for five years, social media has been the next ‘it’ thing. But eventually, we’ll all move on to talking and obsessing about something else. Even now, some people are beginning to say that social media’s bubble is about to burst. So when social media is officially no longer the ‘cool kid’ in school, what will take it’s place?
One idea that’s been gaining traction in the last year or so is that of Big Data. In simplified terms, it’s collecting massive amounts of data about a sample (such as your customer base), and then analyzing that data in order to spot trends and characteristics about the customers that you might otherwise miss....
Via Jeff Domansky, Martin (Marty) Smith