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Top Ten Videoconferencing Etiquette  

Top Ten Videoconferencing Etiquette   | AtDotCom Social media | Scoop.it

"Ten rules of etiquette for videoconferencing. Video-chat services and other products that enable videoconferences are flooding the workplace ..."


Via Leona Ungerer, Luciana Viter, malek
John van den Brink's insight:

Your guide to global video conferencing trends and etiquette. Videoconferencing comes with its own code of behavior that takes the place of yesterday’s manners for meetings.

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LLZ Uni Halle's curator insight, March 15, 3:37 AM

Your guide to global video conferencing trends and etiquette. Videoconferencing comes with its own code of behavior that takes the place of yesterday’s manners for meetings.

Ines Bieler's curator insight, March 15, 4:28 AM

Your guide to global video conferencing trends and etiquette. Videoconferencing comes with its own code of behavior that takes the place of yesterday’s manners for meetings.

The Twinkie Awards's curator insight, March 15, 5:42 PM

Your guide to global video conferencing trends and etiquette. Videoconferencing comes with its own code of behavior that takes the place of yesterday’s manners for meetings.

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Top 10 Posts - Banksy, Friends and Shit Happens Lessons via @Curagami

Top 10 Posts - Banksy, Friends and Shit Happens Lessons via @Curagami | AtDotCom Social media | Scoop.it

Top 10 Curagami Posts
Top 10 Posts shares how Banksy, friends and artists helped create Curagami's Top 10 Posts (by inbound links) despite our best efforts to the contrary (lol).

Here some BIG lessons from our Top 10 Posts from Banksy to Web Design:

* Tap Your Unconscious (and ramp risks)

* Friends Rock

* Shit Happens - Keep Creating

What BIG Lessons have you learned from your top 10? Share and we will curate your ideas, experiences and comments into the post:
http://www.curagami.com/top-10-posts/?v=7516fd43adaa  





 

http://www.curagami.com/top-10-posts/?v=7516fd43adaa


Via Martin (Marty) Smith
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12 #mustfollow Web Marketing Pros

12 #mustfollow Web Marketing Pros | AtDotCom Social media | Scoop.it

Follow & Learn From These 12 People
At the bottom of our Make Buffer's Social Failure Your Success Curagami post (http://www.curagami.com/buffers-social-failure-your-success/?v=7516fd43adaa ) we included a list of a few of our favorite web marketers. 

Each of these 12 people teach us things daily, and the list includes many from the Scoop.it community including:

@Guillaume Decugis 
@Kelly Hungerford 
@Cendrine Marrouat - cendrinemarrouat.com
@Brian Yanish - MarketingHits.com 

Read about why Buffer's social "failure" can be your success and discover some of my favorite teachers so your online marketing wins customer hearts, minds and loyalty. 


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Susan Charles's curator insight, October 27, 2015 6:51 AM

I'm a certified accountant (CPA, CMA) with over 10 years of experience as both a freelance and corporate accountant. I currently work with a wide variety of small business owners  internationally) providing services including financial planning, accounting, payroll and Business promoting

https://uk.fiverr.com/queenofgig

 

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People Marketing: How I Learned To Love People - Curagami via @ScentTrail

People Marketing: How I Learned To Love People - Curagami via @ScentTrail | AtDotCom Social media | Scoop.it

People Marketing shares hard won tips, ideas and stories about loving, curating, listening to your people to create winning online marketing.

We included this link in our Startups Revoluiton Scoop.it because startups are so WIDGET focused they forget PEOPLE provide the context and emotional connection needed to SELL. It is understandable that YOU love your widget, but your customers love THEMSELVES much more.

Creating "like me" moments mean your "product" becomes a movement your customers want to join. This journey from YOU and THEM (customers) to WE is the most important journey every website and all marketing is on whether the creators know it or not.  


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Websites Don't Age Well: 5 Web Redesign Ideas via @Curagami

Websites Don't Age Well: 5 Web Redesign Ideas via @Curagami | AtDotCom Social media | Scoop.it

Websites don't age well. Sooner than you think it's time for a web redesign, but don't forget the 5 CSFs (Critical Success Factors) shared here.

5 Critical Success Factors For When Your Web Redesign

  • Start with Why.
  • Listen to customer votes
  • Test if you can, jump in if you can’t.
  • 5 Easy to forget things.
  • Prepare for rain, hope for sun.


This post features behind the scenes notes from our http://www.Moon-Audio.com redesign. Picture above is a "Before" and "After" view of Moon Audio's website. We spent a lot of time working on the site's information architecture.

We spent so much time because we have a lot of customer data now thanks to Google Analytics. We used that data to find the 80-20 rule and kept that finding in mind as we changed site navigation and categories.

This kind of "What Business are we In" work goes to the first two bullet point - Start with Why and Listen To Customer Votes. Another goal, not stated in the Curagami post, was to create an immediate sense of "I'm in the right place" scenttrail.

Ecommerce, especially in popular categories such as #headphones and #electronics, have two kinds of sties. One site is informational making money from passing customers over to sellers. Cnet.com is an example of a content site making money by capturing attention with great content and then passing customers on to a site where they can buy what they've just researched.

The New Ecommerce
We see the New Ecommerce merging Cnet and commerce to build sustainable online community. But there's a problem. Either of those missions is a full-time job - commerce, content or community. Merchants will need to delegate content creation to trusted members of their community and find ways to merchandise content and commerce more seamlessly than ever before.

The new Moon-Audio.com begins the move toward sustainable online content, commerce and community by clearly signalling THIS IS A STORE. Soon we hope to increase the signal to THIS IS A STORE WHERE YOU CAN LEARN TOO and finally THIS IS A COMMUNITY WHERE YOU CAN BUY AND LEARN.

Mashing up, curating and listening are the new skills needed to be a successful online merchant. No ecom site is GREAT at content, commerce and community...yet. Moon-Audio.com will fire on all three ideas over the next few months. Stay tuned.

http://www.curagami.com/magical-thinking/5-web-redesign-ideas/



Via Martin (Marty) Smith
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Lori Wilk's curator insight, February 20, 2015 2:58 PM

I count on Marty to #curate #content that helps me make my #business better. Thank-you. 

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27 E-commerce Website Designs @Scenttrail Hates & Why via @Curagami

27 E-commerce Website Designs @Scenttrail Hates & Why via @Curagami | AtDotCom Social media | Scoop.it

Marty (Scenttrail) Note: 27 Bad Ecommerce Designs
These CSS Design Award Winning sites illustrate why designers shouldn't be in charge of your commercial website. In a recent G+ post I shared our journey across time, place and money online (Why Time Is Money Online: https://plus.google.com/102639884404823294558/posts/RdjAjWoJTHw ).

It's easy to get lost. We kept trying to make narrative, movie and book-like) logic work on our ecommerce site and it never did. To the extent we told stories we depressed conversions and we conducted these tests before the web was drowning in content.

Not that the web has been fully "content shocked" to within an inch of its life one of the FIRST jobs any ecommerce site must accomplish is loudly and clearly proclaiming their STORE-NESS.

These 27 "pretty picture" designs are find for big established brands people trust, but they would CRUSH a new commercial site. The "store-ness" is confusing. Are these content sites or can we buy stuff here.

Some communicate some "store-ness",but none have the "ditch digging" realities of large, successful ecom sites such as REI.com or Schwan's.com (highest converting ecom site in world). Call-To-Actions are missing (mostly), navigation is murky and not keyword dense and images don't you line of sight rules (viewers' eyes go where people's eyes in your images go).

Real ecommerce needs a few things to be successful that most of these sites ignore, miss or don't know such as:

* Email subscription forms (email list = your most profitable channel because YOU OWN IT, don't believe BS about email marketing being dead mobile is making email marketing different but dead =nope.
* AN OFFER - see REI.com's "daily deals" or Amazon's ability to sell any and everything.
* Great navigation balanced between seo and customer engagement.
* Images mapped to produce CLICKS where merchants want them.
* Every image, click and share creates analytics and data so part of what you need to map into an ecom design is WHAT DATA YOU NEED. Can't figure out what actionable thing I would know after a month's traffic on these designs.
* Sense of TIME and PLACE (what season are we in? Where are these sites?).
* TRUST and that comes from other people (testimonials, curation of User Generated Content and NONE of these have anything like that so unless they are major brands they won't pass the trust test with many shoppers).
* TRUST MARKS = didn't see a VISA or MC logo either. One way to create trust online is to align with brands and marks people already trust. Those badges look like ugly scars to designers and they help make merchants millions.
* Content - we love VISUAL MARKETING but some context such as the context one satisfied customer would share is a must.
* Design = Trust - we grant that these sites look amazing and looking amazing helps with creating trust, but junk 'em up a little and make more money.

That last bullet reminds me of a story from my P&G tenure. My boss Russ Mills taught me to never leave a display too neat. "People won't disturb a display that is too neat," he explained. These ecommerce designs are too neat for me (by half). If you aren't a major brand ignore every one of these 27 "inspirational" ecom web designs.

PS. Favorite has to be the example in the picture above. Not only do we chop people in half we ask visitors to kiss their behinds (lol). Opposite of the welcoming atmosphere I want to create on my ecom sites (lol) back when I was responsible for millions of online sales yearly. At my core I remain an online merchant, but I don't miss not sleeping and sweating sales numbers from now until Valentine's Day. Don't miss that at all :).




Via Martin (Marty) Smith
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Always Be Converting: 9 Ways to Increase Business Conversions via @ScentTrail

The ABCs of business have had a makeover. Instead of always be closing, today it's always be converting which is essentially the same thing but requires different tactics in the digital era: 

1. Optimize the navigation

.

2. Diversify your payment options


3. Speed up load times


4. Manage your reviews


5. Use outreach carefully


6. Stay on top of social media


7. Show gratitude


8. Keep quality in mind


9. Target the right demographics

 


Via Martin (Marty) Smith
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Jean-Marc Fraiche's curator insight, September 3, 2014 8:32 AM

The Chief Happiness Officer

« Travaillons Ensemble à votre Bonheur & à votre fortune »
www.osezgagner.com

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Killing Your Brand Easy As One, Two, Three via @ScentTrail

Killing Your Brand Easy As One, Two, Three via @ScentTrail | AtDotCom Social media | Scoop.it

Killing Your Brand Is Easy
Small to Medium Sized Businesses (SMBs) have shipping ALL WRONG. They want cheap shipping. Shipping is a battleground and trying to save money there is often tripping over $100 bills to pick up pennies.

This G+ post shares the wrong questions being asked in the wrong ways by many SMBs. I like FedEx even for TINY companies because they immediately look BIGGER and more trustworthy with FedEx attached.

Things still go BUMP in the night with FedEx, but we trust THEY will make it right. I don't mind checking a tracking number and working with FedEx to solve a shipper's problem. I won't CONSIDER hopping in my car and running to the post office to attempt to do the same for USPS.

The brands live in different places in my head. FedEx has done many more good turns that bad. USPS has delivered more than they failed too, but when they fail its always MISERABLE trying to straighten it out.

All things being equal, and they never are, I can make a solid branding argument for why any online business should ship FedEx with triggers for free ground and air.


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70 Stunning Responsive Sites Inspire via @ScentTrail #responsive #webdesign

70 Stunning Responsive Sites Inspire via @ScentTrail #responsive #webdesign | AtDotCom Social media | Scoop.it
Mobify is a mobile e-commerce optimization platform used by leading online retailers to deliver exceptional responsive shopping experiences.



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Martin (Marty) Smith's curator insight, July 28, 2014 2:01 PM

Attending Search Exchange in Charlotte and MOBILE seems to be the dominant theme so here are 70 examples of respon