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A Vs. B Conversations = Simple Social Enagement via @Moon_Audio via @ScentTrail

A Vs. B Conversations = Simple Social Enagement via @Moon_Audio via @ScentTrail | AtDotCom Social media | Scoop.it
Time for a game of Versus!

Fostex versus Sennheiser... Who makes the best headphones? GO!


Friends at http://www.Moon-Audio.com make the best audio cables in the world. Their cables connect to headphones and earphones and passions run HIGH where people's music and gear are concerned.

See Moon Audio's Fostex vs. Sennheiser Question Here
on.fb.me/1uOFvEv

That link takes you to Moon Audio's Facebook page where use of vs. prompts passionate shares and stories of experience and joy. Great simple idea to promote engagement, garner User Generated Content and learn how your customers really FEEL about the brands you sell.

We are working on a vs. tool for Curagami (http://www.curagami.com ) our marketing tool suite meant to create exactly the kind of community Moon Audio is generating right now thanks to a simple "vs." question.


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This Is Your Brain On Content Curation - @CrowdFunde

This Is Your Brain On Content Curation - @CrowdFunde | AtDotCom Social media | Scoop.it

Remember those great, “This Is Your Brain on Drugs,” commercials? New neuroscience research shows benefits of your brain on content curation may be equally startling: I think there are some promising avenues of discovery in the work of Gary Marcus that could one day help address how we learn. Gary Marcus describes deep learning this …

What About You?
Are you seeing conversations and social media becoming increasingly important to your marketing? Share your experiences, fears, concerns, comments here, on CrowdFunde's blog or social media (linked on the post).

Thanks, Mary, Phil & Team at CrowdFUnde

http://www.crowdfunde.com/magical-thinking/your-brain-on-content-curation/  


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Tysa Fennern's curator insight, April 22, 8:21 PM

With all the content curation tools, using Scoop.it seems appropriate to share this article!

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Why There Is A Curatti In Your Future - Curatti

Why There Is A Curatti In Your Future - Curatti | AtDotCom Social media | Scoop.it

Great conversations with Guillaume Decugis, Mark Schaefer, Phil Buckley, Mark Traphagen & others last week convince me there's a Curatti in our future.

Curatti is an example of the HuffPost, BuzzFeed, Mashable multi-author, multi-thread held together by content curation model. I've noted to own the conversaton is to own the traffic. This model is best way to "own the converation" today and that is why there is a Curatti in your future.


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How Social Media Saved Ford

How Social Media Saved Ford | AtDotCom Social media | Scoop.it
BU Today How Ford Became a Leader in Social Media BU Today As the leader of Ford's social media efforts, Monty has been ranked by Forbes.com as one of the top 10 influencers in social media and has been called “the best corporate social media lead...

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Martin (Marty) Smith's curator insight, April 19, 2013 4:25 AM

Ford Creates DCC For The Fiesta
It is not an exaggeration to say social media saved the Ford Motor Company. DCC or Driver Created Content flowed to Ford because they GAVE AWAY 100 Fiestas for a year. They asked the customers who won the cars to provide real world feedback.

If this sounds like Ford gamified social media you are thinking what I am and what I wrote years ago:

 

Saving The Ford Motor Company (2008)
http://scenttrail.blogspot.com/2008/09/saving-ford-motor-company.html 

 

When I wrote that piece in 2008 I wanted convey how the information is more important than the CAR. Ford got it and went me several better. Kudos to FORD and a lesson for every marketer who continues to doubt the power of social media, User Generated Content and gamification. 

 

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Ouch! 3 Ways To Avoid the Coming Community Shock - Curatti

Ouch! 3 Ways To Avoid the Coming Community Shock - Curatti | AtDotCom Social media | Scoop.it

Community shock is what comes after March Schaefer's content shock. This post shares 3 quick tips for winning the coming race to create online community:

* Social - embracing social media marketing.

* Mobile - operating mobile first and crating responsive websites.

* Gamification - using the 4th pillar of building online community to attain the scale and return every Internet marketer needs.


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malek's curator insight, April 29, 3:48 AM

Intriguing, mix economy with content and you'll be playing a new game. @Martin (Marty) Smith is outlining how to survive the new order.

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Make Web Designs Welcoming Don't Say Welcome via @Scenttrail [Before and After graphic]

Make Web Designs Welcoming Don't Say Welcome via @Scenttrail [Before and After graphic] | AtDotCom Social media | Scoop.it

Working with a team at UNC Emergency Room trying to make their website more engaging. As the BEFORE (on the right) image shows their current site "talks to itself about itself". Ways to fix that include:

* Hero image that heeds the sight line rule.
* Clear Calls To Action.
* Move Social from bottom left to upper right.
* Prominent Join Our List subscription form.
* Curate Customer / Patient content in (coming soon).

Your visitors' eyes follow the eyes of people in your photos. The image son the right show what NOT to do - make images that look like they are self referential. Never have people in an image on your site talking among themselves. Nothing says "we don't care about you" louder than images that are either too "smart", "exclusionary" or busy.

If people in your images don't look at the camera have their site lines pint to a Call To Action. Don't create ideas that are exclusionary either such as Leading, Teaching and Caring. That sounds like "selfspeak" to me.

OR, if you must have "selfspeak" then shore it with icons the way the UNC design lead did and use those icons to begin a conversation not a lecture about each of those ideas.

I LOVE text on a homepage for SEO, but it can be very exclusionary as the BEFORE image on the right proves. Tease the read with a few sentences and a "read more". BTW, the only time I use Read More CTAs is when I've teased something.

I prefer "learn more" since it feels more like we are learning together and less like work. Use closed loop CTAs when you are completing a proised action. All other times use CTAs that are more creative and fun.

The next step for this design, and the one that will make it really welcoming, is to curate in User Generated Content (UGC). When you include your customers (or patients in this case0=) you break down the THEM vs. US walls better than anything I can think of. Important to break down those walls since you need UGC and social shares to survive these days even if your have a .edu in your URL.


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Capture THEIR Video on YOUR Website with Vidrack

Capture THEIR Video on YOUR Website with Vidrack | AtDotCom Social media | Scoop.it
Your website visitors can easily record and submit video right on your website. Add a video camera to your website.

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Martin (Marty) Smith's curator insight, January 19, 3:42 PM

Vidrack Is COOL
Imagine you could have a customizable video button on YOUR website that activates and captures video from THEIR (your visitors;) mobile, PC or laptop camera. 

Video captured goes to an admin where you approve (so spam or who knows what doesn't make it live all the way out to your website). 

Here are some cool uses of a simple, cool technology:

* Q&A - Ask a question and let your customers / visitors record their answers. 

* FORM Killer - never ask for a form to b completed again. Just ask people to create a short video sharing the way THEY would like to be contacted. 

* Real Time - ask customers to shoot video of your product in use. 

* Real Time Promotion - as customers to shoot videos wearing or using your branded merchandise. 

* Video Storytelling - create the beginning of a story and ask your customers / visitors to finish it with a video.

* Ask For Content - Let's say you need architecture detail content, ask customers to video their favorite architecture details. 

* Ask for Reviews / Feedback - Maybe this tool can do something Amazon struggled to create - video reviews. 

* Video Travel - ask customers to share videos from their travel. 

* Video Funding - videos already play a big role in crowdfunding, nonprofits should ask visitors to share WHY they support them since others will be moved to do the same. 

* Video Conferences - since you can approve videos you can hold a class, ask questions or responses and edit videos submitted to make your point. 

* Video Teaching - Your customers may have cool and unique ways to use your product, ask them to share and teach other customers. 

* Video Fashion - How do your clothes really look on real people? Ask customers / visitors to create and share what they are wearing today and why. 

* Video Commentary - Have a controversy, nothing creates more attention faster online than controversy easy to ramp it up with UGV (User Generated Video). 

Could go on and on since THEIR video content is so much more valuable than YOURS. This is a content conclusion I've come to recently. Your content creates legitimacy for your brands and ideas, but THEIR content in the form of reviews, comments or even filled out forms can create social shares. 

If there is anything more important than social shares in Internet Marketing today I don't know what it is. If someone clicks on your record button, submits a video almost 100% will follow with social shares if you alert them to their video's approval and publication to your website. 

Cool tool.  

 

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Sometimes Web Design Is About Money: How the Tar Heel Traveler website could matter

Sometimes Web Design Is About Money: How the Tar Heel Traveler website could matter | AtDotCom Social media | Scoop.it

Scott Mason is our excellent local CBS affiliate WRAL's Tar Heel Traveler. Scott interviewed me yesterday for our Cure Cancer Starter video and I agreed to take a look at his website to say THANKS. 

This post is about why "web design" is a dangerously vague term now and why sometimes creating a website that works is about the money or about finding experts capable of making money online to help create your online presence.   


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Martin (Marty) Smith's curator insight, February 15, 2013 8:34 AM

The Tar Heel Traveler Website
Scott Mason is an amazing visual storyteller. He creates "slice of life" pieces for our excellent local CBS affiliate WRAL TV. You can watch Scott's videos by clicking on the link below:

The Tar Heel Traveler on WRAL 

 

Scott wrote a great book about a year ago on his travels across North Carolina. The book has been a big hit selling several thousand copies (this is very unusual, most books only sell a handful of copies). Scott created a website to support the book:

TheTarHeelTraveler.com

The Magic Math of Making Money Online
There is a large group of "web designers". There is a smaller group of Internet marketers that know how to design a website to matter more and more every day. Finally this is a TINY SET of Internet marketers that really know how to make money online. 

That third set can't be larger than a few thousand people in the world. I've managed teams that have made millions online, but my talent is in recognizing the kind of skills and minds necessary. I know how to create a team that feeds off each other, teams capable of creating websites that matter more and more and so make millions. 

I haven't met the designer who created TarHeelTraveler.com, but they made many unforgivable mistakes including:

* Site doesn't have social support. 
* No blog (Scott is an amazing writer).
* Title is poor and they are poor throughout.

* Conventions such as "HOME" is violated (welcome instead). 

* Visuals could be better. 

 

To the designer’s credit the site was created in cascading style sheets and it loads fast, but those benefits don't overcome the site's significant issues. 

The lack of social support is, at this time, is unforgivable. The site has a PageRank (PR) of 2 and that is only because WRAL is driving a PR5 into it. This website design has NO CHANCE to scale or matter much. I just wrote a note to Scott explaining that this site in 2002 or 2003 might have worked; now a website design like this is dead on arrival. 

Platforms Vs. Websites  
I wrote a piece on the death of the "closed loop" website, a website such as TarHeelTraveler.com that is talking to itself about itself, in 2011. Platforms vs. Websites is about changes created by social and mobile (sometimes called SMobile).  

The GOOD NEWS is you can use OPP (Other People's Platforms) to help create social websites. I suggested Scott use Flickr and YouTube, but he could also use Scoop.it, LinkedIn and Shopify. We don't have to look far to see the rise of User Generated Content (UGC) platforms such as Amazon, Facebook and Twitter. 

UGC Is the secret weapon of all platforms, we all know this by now. Tough part is UGC is getting harder and harder to generate since it is in such clear demand. The Tar Heel Traveler has a built in demand. People want to share stories, pictures and video about a well-loved and visited state. 

This means Scott only needs to ASK for UGC, use a few free tools and his PR2 becomes a PR5 in no time. The other big learning is there may be many "web designers", but there is a tiny group that really knows how to create platforms that matter more and more every day. Many are called, few are chosen.