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3 Power Startups Tips from Startup Factory Founder Chris Heivly

3 Power Startups Tips from Startup Factory Founder Chris Heivly | AtDotCom Social media | Scoop.it

3 Power Startups Tips
Stole this great email from Curagmai supporter and Startup Factory founder Chris Heivly to make a point about how to empower your Content and Brand Ambassadors.

Great tip from Chris too.


3 Power Startups Tips: http://www.curagami.com/3-startups-tips/?v=7516fd43adaa w/ Marty Note via @chrisheivly #startups #tips - 


Via Martin (Marty) Smith
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Manpower Recruitment Companies in Pakistan's curator insight, December 12, 2015 1:30 AM

#NowHiringUAE #JobSearchUAE #JobHuntKSA #Careers #AlahadGroup #ALAHAD #HR #Recruiting #employers #HumanResources #hiring #tweetmyjobs #jobless #freelance #jobopening #jobposting #employment #opportunity #recruiting #jobsearch #joblisting #hireme #MBA #linkedin #unemployed #resume #needajob #jobtips #career #interview #training #jobhunt #dreamjob #hotjobs #consulting #consultants

Alahad Group The Recruiting Specialists http://www.alahadgroup.com

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Super Forecasting A Startups Must Read

Super Forecasting A Startups Must Read | AtDotCom Social media | Scoop.it

Super Forecasting
So much of what we are taught or think we know is wrong. LIstening to Super Forecasting after seeing it as the book of the week on Fareed Zakaria's GPS last Sunday I know the folly of our untested ways. The HiPPO (Highest Paid Person's Opinion) Syndrome drives way too many marketing, sales and business decisions. 

Super Forecasting was just discussing how WRONG medicine was until just recently. Thankfully bleeding is out of favor, but quakes with strong opinions ruled for a long time.

The web can be like that too. Another favorite point is the longer our forecast look into the future the worse they become. Super Forecasting discusses the weather as a massively non-linear system capable of being changed by a butterfly's wings.

The web is non-linear too. The web's non-linearity is why I like to compare it to weather. Systems brew up, move across the plains and die down. Anyone who tells you they KNOW anything about the web is trying to sell you something.

What we know after making more than $30M online is weather happens NOW. Yes we can forecast or predict, but the only truth is NOW and to the extent we say or act otherwise we are fooling ourselves, our clients and the next generation of web developers and startups..

The next generation of web developers and startups are going to use algorithms like we use CSS and HTML now. They will be NOWISTS and treat the web as what it is - a living almost sentient thing capable of turning on a dime and throwing a tornado at you faster than you can say the word tornado :). Marty  

Book site
http://www.penguinrandomhouse.com/books/227815/superforecasting-by-philip-e-tetlock-and-dan-gardner/

Amazon (with a small Cure Cancer donation if you buy the book after clicking on this link)
http://bit.ly/Super-Forecasting-on-Amazon 


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Startups Should Use G+, And Here's Why

Startups Should Use G+, And Here's Why | AtDotCom Social media | Scoop.it

GPlus Is For Startups
GPlus is a much misunderstood social network. That misunderstanding may stem from the fact it is not a social net. GPlus is really a tool suite with a social net sitting on top of it. There are several reasons G+ is great for startups including:

* Not As Crowded as other Social Nets.

* Better for long form content.

* Great for conversations.
* Hangouts on Air = create YouTube Videos automatically.

* There's a learning curve.

That last bullet is why we love G+. Since there is a bit of a learning curve, many aspects of the tool are not intuitive, the uncommitted are turned away. What is left is a group of power users ready, willing and able to contribute meaningful content, inspiration and awareness for your startup.

Try creating a committed tribe of power users on Facebook (hint: you can't). Share pictures of your new baby on Facebook, use GPlus to build your business.


Via Martin (Marty) Smith, Ivo Nový
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Yahoo buys Vizify, firm that visualizes social-media data

Yahoo buys Vizify, firm that visualizes social-media data | AtDotCom Social media | Scoop.it
The tech giant buys another company, this time a startup that lets people create infographics and videos out of social data. Read this article by Richard Nieva on CNET News.

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Martin (Marty) Smith's curator insight, March 6, 2014 1:38 PM

Wow, got an email about my Vizify account today saying I'm getting a refund since Yahoo wrote a much bigger check than nine. 

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Startups When In Doubt Create A Contest: CrowdFunde Partner Contest

Startups When In Doubt Create A Contest: CrowdFunde Partner Contest | AtDotCom Social media | Scoop.it

Startups & Contests
Most #startups don't wake up thinking about #contentmarketing. Most startup entrepreneurs are builders. They want to build. Sometimes it is better to let others build FOR YOU.

Better because our new Google marketing world is based on three things:

* What You Say & Do. 
* What others Think about what you said and did.
* Being LOVED by an increasing number of "brand advocates".

Some startups may get all of those things from an APP store, but why risk putting all eggs in a single basket when content marketing isn't hard nor does it need to take much time.

Contests are a favorite of mine. When STUCK and there's no time to cold call or no money to support "outbound sales" create content to bring who you need into your orbit. Contests are great for that. Give away something of value, such as a "better website", and review your entries. 

If a contest feels too random you may be right, so don't put all eggs in that basket either. Continue to work your personal network to find great partners and be sure to update your contest. Closer something gets to FULL the more people want it (lol).  


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AslamB's comment, February 13, 2014 8:59 AM
You're welcome Martin!
Glenn Laken's curator insight, March 3, 2014 3:51 PM

Reviews & Fresh Content are Key !

 

And I agree 100% the new Google marketing world is based on three things:

* What You Say & Do. 
* What others Think about what you said and did.
* Being LOVED by an increasing number of "brand advocates".

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5 Common Startup SEO Mistakes

5 Common Startup SEO Mistakes | AtDotCom Social media | Scoop.it

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Martin (Marty) Smith's comment, July 10, 2013 9:15 AM
Like Stephanie's postage stamp analogy. Some social tools such as @Scoopit can become creation tools too (not just delivery vehicles). Scoop.it is a hybrid both postage stamp, letter and curated letter (from other sources). Why it rocks SEO and is fun to use. Also the fastest feedback loop on the web :). M
Esther Turón Perez 's comment, July 18, 2013 4:18 AM
Very good!
Stephanie Katcher's comment, July 18, 2013 11:33 AM
Thanks Martin! You're right about Scoop.it's role. Now I need to dig up the mindmap I have for key players.
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Why Content Marketing (& #startups) Fail And How To Fix

Why Content Marketing (& #startups) Fail And How To Fix | AtDotCom Social media | Scoop.it
What’s content shock? It’s a term coined by Mark Schaefer two years ago, when he observed that “content supply is exponentially exploding while content demand is flat.”  The logical consequence of supply continually outstripping demand is that on average content articles will get … Continued

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Martin (Marty) Smith's curator insight, November 10, 2015 8:14 AM

Startups Too

The interesting thing about this post every one of my web marketing friends seems to be talking about is it validates Mark Schaefer's "content shock" concept and replace "content" with "startps" and it applies just about as well. Only difference? Startups fail at a much higher rate. Doesn't mean the cure isn't similar - building a community of advocates and supporters and using "amplification" to change the world. 

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Brilliant Quiet Twitter Lists Prospecting Idea from @KDHungerford

Brilliant Quiet Twitter Lists Prospecting Idea from @KDHungerford | AtDotCom Social media | Scoop.it

Brilliant Twitter Lists Idea
I'm blessed with brilliant friends. Earlier I shared my friend and Startup Factory founder Chris Heivly's new book. Build the Fort is a startups must read.

A few days ago another friend, @Kelly Hungerford, including my @Scenttrail twitter handle in a list. Twitter lists may be the coolest tool no on uses I know, but Kelly's use of the list to include me in something NEW was beyond brilliant. 

Granted Kelly is a "trusted source" for me. Whatever she says I should look at, review, write about and share there is a close to 100% chance I will. Kelly's use of an ignored tool should work "cold" too. By placing someone on a list you tweak their curiosity in a way almost guaranteed to get a click and a review. 

Compare the subtle grace of including people you want on your "beta" list to spamming emails sure to be ignored. Kelly's approach is graceful and such a tease I bet the approach generates a higher level of conversion and advocacy than spammy pitches. 

When you add someone's Twitter to a list they receive a notification with a link to your list. Here is a list I just created following Kelly's lead: https://twitter.com/ScentTrail/lists/curagami-beta-partners 

When people subscribe to the list in response to your added them following up with an email or call doesn't feel spammy. The person is part of your tribe. Even better is PEOPLE YOU DON'T KNOW but who may like to be part of your beta (or whatever) will signal their desire to join by subscribing to the list. 

WOW, now you get to have a WARM call or email conversation with someone who may invest, contribute content or become an advocate for your idea, startup or campaign. TOO GOOD. 

The future of social media is about just such brilliant applications. Many don't have lists. I've always been a big believer in lists, but seeing how brilliantly Kelly used Twitter Lists create a new dimension of awe and respect (for lists and Kelly :). Marty 

 


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Car Tech Popping: New CEA Study - Business Wire

Car Tech Popping: New CEA Study - Business Wire | AtDotCom Social media | Scoop.it
In-Vehicle Technology Popularity Continues to Grow, Finds New CEA Study
Business Wire (press release)
... non-public transportation vehicle in the past 30 days.
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Cloze Cool "Editor of Chaos" Tool Now On Scoop.it

Cloze Cool "Editor of Chaos" Tool Now On Scoop.it | AtDotCom Social media | Scoop.it

I "met" Cloze founder Alex Cote in a hangout with David Amerland. Alex was great. His startup Cloze is a little further down the funnel than CrowdFunde. He offered to help (so Menschy, smart guy).

Cloze the tool is an amazing idea - use MATH to make sense of the noise of our lives. Use algorithms as "intelligent assistants" to help swim out of the deep end we all reside in at the moment thanks to more emails, social media marketing and content than any sane person can manager (lol).

Great to see Alex on Scoop.it!!!! To my many friends and curators on Scoop.it Alex and Cloze are cool and one of us :).

Friends like
@Guillaume Decugis

@Ally Greer
@ janlgordon
@Brian Yanish - MarketingHits.com
@Neil Ferree
@malek
@Thomas Faltin

@David Amerland