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Startups Should Use G+, And Here's Why

Startups Should Use G+, And Here's Why | AtDotCom Social media | Scoop.it

GPlus Is For Startups
GPlus is a much misunderstood social network. That misunderstanding may stem from the fact it is not a social net. GPlus is really a tool suite with a social net sitting on top of it. There are several reasons G+ is great for startups including:

* Not As Crowded as other Social Nets.

* Better for long form content.

* Great for conversations.
* Hangouts on Air = create YouTube Videos automatically.

* There's a learning curve.

That last bullet is why we love G+. Since there is a bit of a learning curve, many aspects of the tool are not intuitive, the uncommitted are turned away. What is left is a group of power users ready, willing and able to contribute meaningful content, inspiration and awareness for your startup.

Try creating a committed tribe of power users on Facebook (hint: you can't). Share pictures of your new baby on Facebook, use GPlus to build your business.


Via Martin (Marty) Smith, Ivo Nový
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Yahoo buys Vizify, firm that visualizes social-media data

Yahoo buys Vizify, firm that visualizes social-media data | AtDotCom Social media | Scoop.it
The tech giant buys another company, this time a startup that lets people create infographics and videos out of social data. Read this article by Richard Nieva on CNET News.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, March 6, 2014 1:38 PM

Wow, got an email about my Vizify account today saying I'm getting a refund since Yahoo wrote a much bigger check than nine. 

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Startups When In Doubt Create A Contest: CrowdFunde Partner Contest

Startups When In Doubt Create A Contest: CrowdFunde Partner Contest | AtDotCom Social media | Scoop.it

Startups & Contests
Most #startups don't wake up thinking about #contentmarketing. Most startup entrepreneurs are builders. They want to build. Sometimes it is better to let others build FOR YOU.

Better because our new Google marketing world is based on three things:

* What You Say & Do. 
* What others Think about what you said and did.
* Being LOVED by an increasing number of "brand advocates".

Some startups may get all of those things from an APP store, but why risk putting all eggs in a single basket when content marketing isn't hard nor does it need to take much time.

Contests are a favorite of mine. When STUCK and there's no time to cold call or no money to support "outbound sales" create content to bring who you need into your orbit. Contests are great for that. Give away something of value, such as a "better website", and review your entries. 

If a contest feels too random you may be right, so don't put all eggs in that basket either. Continue to work your personal network to find great partners and be sure to update your contest. Closer something gets to FULL the more people want it (lol).  


Via Martin (Marty) Smith
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AslamB's comment, February 13, 2014 8:59 AM
You're welcome Martin!
Glenn Laken's curator insight, March 3, 2014 3:51 PM

Reviews & Fresh Content are Key !

 

And I agree 100% the new Google marketing world is based on three things:

* What You Say & Do. 
* What others Think about what you said and did.
* Being LOVED by an increasing number of "brand advocates".

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5 Common Startup SEO Mistakes

5 Common Startup SEO Mistakes | AtDotCom Social media | Scoop.it

Via Martin (Marty) Smith
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Martin (Marty) Smith's comment, July 10, 2013 9:15 AM
Like Stephanie's postage stamp analogy. Some social tools such as @Scoopit can become creation tools too (not just delivery vehicles). Scoop.it is a hybrid both postage stamp, letter and curated letter (from other sources). Why it rocks SEO and is fun to use. Also the fastest feedback loop on the web :). M
Esther Turón Perez 's comment, July 18, 2013 4:18 AM
Very good!
Stephanie Katcher's comment, July 18, 2013 11:33 AM
Thanks Martin! You're right about Scoop.it's role. Now I need to dig up the mindmap I have for key players.
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Car Tech Popping: New CEA Study - Business Wire

Car Tech Popping: New CEA Study - Business Wire | AtDotCom Social media | Scoop.it
In-Vehicle Technology Popularity Continues to Grow, Finds New CEA Study
Business Wire (press release)
... non-public transportation vehicle in the past 30 days.
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Cloze Cool "Editor of Chaos" Tool Now On Scoop.it

Cloze Cool "Editor of Chaos" Tool Now On Scoop.it | AtDotCom Social media | Scoop.it

I "met" Cloze founder Alex Cote in a hangout with David Amerland. Alex was great. His startup Cloze is a little further down the funnel than CrowdFunde. He offered to help (so Menschy, smart guy).

Cloze the tool is an amazing idea - use MATH to make sense of the noise of our lives. Use algorithms as "intelligent assistants" to help swim out of the deep end we all reside in at the moment thanks to more emails, social media marketing and content than any sane person can manager (lol).

Great to see Alex on Scoop.it!!!! To my many friends and curators on Scoop.it Alex and Cloze are cool and one of us :).

Friends like
@Guillaume Decugis

@Ally Greer
@ janlgordon
@Brian Yanish - MarketingHits.com
@Neil Ferree
@malek
@Thomas Faltin

@David Amerland

Please welcome Alex and Cloze a menschy smart man from beantown whose team is developing a cool "editor of chaos" tool. Marty

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2014 Marketing Trend: Smaller More Visual Messages, Bigger Impact [great #startups tip]

2014 Marketing Trend: Smaller More Visual Messages, Bigger Impact [great #startups tip] | AtDotCom Social media | Scoop.it

The new word in content marketing is small. Increasingly, brands are marketing via short-form social media like Vine, Twitter, Instagram, Instagram video and the newer platform Snapchat--not by broadcasting their silly old messages but by treating their prospects and customers with respect, engaging with them directly through brief snippets of conversation, personality and humor.


But it's not just for fun: Consumers who engage with brands via social media demonstrate a deeper emotional commitment to those brands and spend 20 to 40 percent more than other customers, according to a report from Bain & Company.

 

Taco Bell has been killing it on Twitter, creating a hip, fun presence to turn customers into evangelists. Based in part on its snappy, very human interactions, the fast-food giant generated enough early buzz to make Doritos Locos Tacos its most successful product launch to date....


Via Jeff Domansky, luigi vico, Martin (Marty) Smith
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Jeff Domansky's curator insight, November 25, 2013 11:47 AM

Ann Handley says increasingly, brands are marketing themselves via short-form social media.

Martin (Marty) Smith's curator insight, November 25, 2013 12:07 PM

Great post for content-phobic startups. If sitting down and blogging daily is too much find alternatives for "little messaging" and do so more frequently and more visually (video, graphics). 


I'm a content and social marketer so would prefer to have both long form and short form content, but if creating the one is too intimidating create the other (short form) since some content marketing is always better than none.

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Lean Content Movement Brings HUGE Startup Opportunities

Lean Content Movement Brings HUGE Startup Opportunities | AtDotCom Social media | Scoop.it
Making the most efficient and effective use of strategies, tools, and technology for content marketing.

Via Martin (Marty) Smith
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John van den Brink's comment, April 27, 2013 3:52 AM
Martin, great tools!. I also use http://www.swayy.co/
Beach Buzz Media's curator insight, April 30, 2013 4:17 PM

Indeed it does!

Beach Buzz Media's curator insight, April 30, 2013 4:29 PM

Beach Buzz Media-- Perfect example!