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How to Spot True Social Media Talent Amongst the 'Experts'

How to Spot True Social Media Talent Amongst the 'Experts' | AtDotCom Social media | Scoop.it

These days, it appears almost anyone can declare him or herself an expert at social media content. But falling for the self-promoting hype can be costly to your campaign — and your business". 


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Darius Douglass's curator insight, April 16, 2014 5:51 PM

Talent usually separates itself from the crowd.  Social Media is no different.  When you have become informative and dependable, people will begin to rely on your judgement.

janlgordon's comment, April 17, 2014 11:58 AM
Darius Douglass, you are so right - all you have to do is look at someone's digital footprint, it's all there for you to see beyond the facade - if someone is truly demonstrating not talking about social media, that's all you have to know
Michelle Gilstrap's comment, April 17, 2014 1:59 PM
Jan, I agree with you I do try to comment on my social media sights with my followers when I have the time. That is the key, reading the content and finding the time to communicate. It is a hard balance.
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How To Leverage the Science of Relationships to Gain True Influence

How To Leverage the Science of Relationships to Gain True Influence | AtDotCom Social media | Scoop.it
If you define influence by the size of your Klout score, you can stop reading this right now. If you believe influence is driven by the creation of a re

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Caroline Price's comment, July 16, 2013 5:59 AM
yes...some people are worthy of respect; others less so...
Therese Matthys's comment, July 16, 2013 12:34 PM
Caroline - so true!
Philippe Trebaul's comment, September 9, 2013 11:48 AM
You're all totally true. I really agree with you. I would add that "followers" are (normally, except for fake profiles...) persons. And persons MUST be respected. I agree too with you, Sigrid, concerning the fact that influence could be better mesured by interactions. Thx a lot for your reactions. It's very kind from you! Have a great week. Best regards :) Philippe
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The Failure Of Social Media

The Failure Of Social Media | AtDotCom Social media | Scoop.it

Social Media doesn't work for the vast majority of small businesses.

That was the main message in the USA Today article titled, Study: Social media a bust for small businesses, published on April 17th, 2013. From the news item:"About 61% of small businesses don't see any return on investment on their social-media activities, according to a survey released Tuesday from Manta, a social network for small businesses. Yet, almost 50% say they've increased their time spent on social media, and only 7% have decreased their time. What businesses are trying to get out of social media: 36% said their goal was to acquire and engage new customers, 19% said to gain leads and referrals, and 17% said to boost awareness. Facebook was most cited as the hardest to maintain social-media platform, according to the survey." There is a big lesson in this data...

 

What you want from social media may be very different from what it is.


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Martin Gysler's comment, April 22, 2013 10:25 AM
Indeed Retro Social Media, but it's seems to be reality.
GetRaasta's curator insight, April 23, 2013 9:00 AM

Social Media is it worth your marketing efforts/time or still the traditional methods superseed the SM? It's truely stated as a matter of one's choice, totally agree!!

Angelica Laurencon's comment, May 22, 2013 4:08 PM
Failure of Social Media as another marketing & PR channel, yes, but still very efficient for SMB in the new business of kindness.
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The Social Business Shift- What Businesses Have to Do [Infographic]

The Social Business Shift- What Businesses Have to Do [Infographic] | AtDotCom Social media | Scoop.it
What’s a social business all about? Is it about having your brand on Twitter or Facebook? Is it about private social networks? Certainly, these all play a part.

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Fellinger's curator insight, January 5, 2013 9:39 AM

Een goed overzicht welke middelen ter beschikking staan om de volgende stappen ogv Social Business te zetten.

Fiona Scott-Handley's curator insight, January 7, 2013 1:08 AM

Another great piece from Eloqua - the 4 areas a business should focus on in order to become a Social Business

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7 Ways to Find, Engage & Leverage Powerful Influencers

7 Ways to Find, Engage & Leverage Powerful Influencers | AtDotCom Social media | Scoop.it

This piece was written by Belinda Stinson for Jeff Bullas's blog


Jan Gordon: My commentary


This is one of the suggestions that was mentioned in tis article but I can't stress this enough, it should be #1


After you've discovered who the right influencers are, always look for ways you can sincerely contribute to them that is meaningful, then find ways to leverage the relationship and make it a win/win for both of you. 


Intro:


 "if you want to grow your business, you need to know who the influencers are in your field, learn from their expertise and build a productive professional relationship with them".


Why leverage influencers?:


"Influencers are hubs of information, they have many followers who respect their recommendations and opionions and being featured by them sends a powerful amount of targeted traffic your way - It's good old fashioned word of mouth recommendations on steriods"


Here are a few ways to discover influencers that I personally do myself:


**Twitter Lists - Twitter is a great untapped resource for finding influencers and keep track of what they are posting


**Groups and Forums - These are valuable sources of information.


**Podcasts and webinars - This is a great way to find key influencers - whether it's through interviews, presentations, information products of their own or curated information by others


Here are a few ways to build relationships that I've found very effective in finding influencers in my industry:


**Connect through the social media platforms they use


**Share the posts that are of value to your audience, retweet & quote their content, share, comment and like their Facebook posts


**Help promote what they are involved with, including charity causes, seminars, conferences, publiations and promotions


Selected by Jan Gordon covering, "Curation, Social Business and Beyond"


See full articles here: [bit.ly/Nw9xqY]


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Sterling Dee's comment, August 18, 2012 10:28 PM
you write the best summaries/commentaries, Jan!
janlgordon's comment, August 19, 2012 1:11 AM
Thank you so much Sterling, I really appreciate your feedback!
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Reimagining Business with a Social Mindset

This video and article and download full report is from Deloitte Consulting. It is timely and relevant!, If you're wondering what social business is all about and how it relates to your business, you'll find lots of insights to help you understand and act on this information for your business today.


Here is an excerpt from a response by Sandy Petland from MIT Labs that gives you just a glimpse into what you'll find in this material:.


"Social business is built on top of social networks, which most organizations already have in place.


For years I've been studying connection science” – studying how relationships and personal interactions shape society and business.


**Social business is a manifestation of that thinking, with companies transforming how they organize and operate based on


individual roles, social networks and the power of connections.


**Social business can have huge potential inside and outside the enterprise, across employees, customers, prospects and business partners.


Here is a takeaway that caught my attention:


Start at the beginning -


**Map the individuals in your potential social networks


**know what behaviors you are trying to affect and how you might meaningfully engage these into persistent communities


**Use this information to guide the development of tools, roadmaps and roll-out plans – not the other way around.


**Focus on results that can be measurable and attributable


 

Selected by Jan Gordon coveriing  "Curation, Social Business and Beyond"


See article, video and read more about social business here: [http://bit.ly/MZUSmK]


used in this document social data revolution - January 2012 http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html


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How To Get More Out of Triberr

How To Get More Out of Triberr | AtDotCom Social media | Scoop.it

Triberr’s Mantra


Triberr’s mantra (or mission statement, if you went to business school :-p ) is to help bloggers be succesful.


And to bloggers, “successful” means three things:

  • Content distribution
  • Content generation
  • Engagement

1. Content Distribution

This is where Triberr began.


Triberr enables bloggers to form tribes and effectively establish a long-term Tear 1 supporter networks.


Since everyone on Triberr is a blogger -and therefore audience builder- each share is worth much more than a share by your average Joe Facebook user. Gross generalization of course, but accurate for our purposes.


Read more: http://bit.ly/KM4q8b


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Reddit: A Beginner's Guide

Reddit: A Beginner's Guide | AtDotCom Social media | Scoop.it
Spend some quality time with Reddit -- you'll find it an essential resource, a self-correcting marketplace of ideas. Get started with our guide.

 

To the uninitiated, Reddit looks like a mess — text links, comment threads, points, upvotes, downvotes. At best, posts seem contextless — at worst, totally random.

 

But spend some quality time with “The Front Page of the Internet,” and you’ll find it’s an essential resource, a self-correcting marketplace of ideas that’s nearly impervious to marketers.

 

Simply put, Reddit is a message board wherein users submit links. What differentiates it from a real-time information network like Twitter is that the stream of content is curated by the community. Items of value are “upvoted,” and those deemed unworthy are “downvoted.” This determines a post’s position on the site, and items that hit the front page are seen by hundreds of thousands of people (consequently, sending boatloads of traffic to the linked website).

 

Read more: http://on.mash.to/Ke9Bil


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Create a Facebook Business Page – 20 Tips That Guarantee Success

Create a Facebook Business Page – 20 Tips That Guarantee Success | AtDotCom Social media | Scoop.it

With over 800 million active users, Facebook is by far the biggest social networking website at present. The number of users is increasing on a daily basis, with thousands of people setting up Facebook accounts. The traffic and usage is sufficient to judge Facebook’s stature in the social media industry. It has grown in leaps and bounds and is far ahead of the competition.


For the past few years, businesses have gauged the potential of Facebook for marketing and creating a brand image. The trend towards online marketing has increased, with internet based promotion becoming a major part of businesses’ marketing strategies. Through Facebook, businesses can target their market segment and attract customers. Already, a majority of the businesses are using Facebook to increase awareness about their products and services. A corporate Facebook page can enhance the popularity and sales of your business.

 

Read more: http://bit.ly/KUeh5U


Via Martin Gysler, Mike Barnes
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Cassy Dave's comment, May 30, 2012 1:22 AM
good
Martin Gysler's comment, May 30, 2012 5:54 AM
Thank you Cassy :)
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Music, Film, TV: How social media changed the entertainment experience - Brian Solis

Music, Film, TV: How social media changed the entertainment experience - Brian Solis | AtDotCom Social media | Scoop.it

Today everybody should know that social media are much more than a mode effect. This excellent post will convince you, if you aren't yet. [note mg]

 

Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.


The Hollywood Reporter recently published an exclusive poll about social media led by market research firm Penn Schoen Berland. As the report opens, THR notes, “There’s a sea change afoot in how Americans discover and consume entertainment.”

 

According to the study, 88% of respondents view social networking sites like Twitter and Facebook as a new form of entertainment.

 

Read more: http://bit.ly/JRgjbp


Via Martin Gysler
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John van den Brink's comment, May 15, 2012 4:56 PM
Thank you Martin!
Martin Gysler's comment, May 15, 2012 7:00 PM
You're welcome John! I'm back... :)
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Personal Branding With Social Media [Infographic]

Personal Branding With Social Media [Infographic] | AtDotCom Social media | Scoop.it

Personal Branding With Social Media Infographic via Chris Voss

 

Why having the right social media tools matter:

 

"Social media tools have the tremendous power to put you in contact with thousands of people in order to build your online brand you need to know all of the possibilities, as well as how all of your activities are working together.

 

It's important to be consistent so that each part of your social media network is contributing positively to the brand you are trying to build.

 

Selected by Jan Gordon covering "Content Curation, Social Busines and Beyond"

 

See full infographic here: [http://bit.ly/JMXlS0]


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Rescooped by John van den Brink from BUSINESS and more
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A Three-Step Process to LinkedIn Communication Success

A Three-Step Process to LinkedIn Communication Success | AtDotCom Social media | Scoop.it

Get Organized and Be More Effective on LinkedIn

Successful communications on LinkedIn can come down to this three-part process.

Create a LinkedIn Checklist Create a Communications Calendar Schedule Your Communications

LinkedIn Expert Advice:

Create a LinkedIn Checklist of Daily Updates and Posts

The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist.

A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use.

Read more: http://bit.ly/I2Konq


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John van den Brink's comment, April 19, 2012 2:41 PM
Thanks for sharing
Rescooped by John van den Brink from building community through social media
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How To Send A Power Tweet That Increases Engagement by 400%

How To Send A Power Tweet That Increases Engagement by 400% | AtDotCom Social media | Scoop.it
There is a Twitter tool that synergizes, feeds and enhances the Twitter and Blogging ecosystems that promises to make your tweets live longer and as a marketer and a blogger that sounds like something I may be "very" interested in!

 

The web is a seething mass of people sharing on social networks such as Facebook, Twitter and YouTube and they are monster networks with hundreds of millions of participants that drive billions of shares and tweets.


It is estimated that every 20 minutes on Facebook, 1 million links are shared and each month 30 billion pieces of content are posted.

 

On Twitter this hyperactivity continues with 1 billion tweets shared every week.

 

Underneath these social media giants sits secondary and tertiary social networks and applications that feed off their activity. These platforms provide niche communities with places to play, share and explore in an ever changing landscape of ecosystems that tempt you with features and tools that are designed to engage you and addict you.

 

Are You a Hyper Active Social Media Participant?...

 

Read more: http://bit.ly/H3cxwo


Via Martin Gysler, Becky Gaylord
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Moving From a Network of Silos to Data-Driven Collaboration

Moving From a Network of Silos to Data-Driven Collaboration | AtDotCom Social media | Scoop.it
If you work in marketing, you may have spent a good portion of your life in meetings and status phone calls for the projects you are working on.

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Djebar Hammouche's curator insight, August 16, 2013 3:18 AM
Moving From a Network of Silos to Data-Driven Collaboration
Deb Nystrom, REVELN's curator insight, November 1, 2013 11:49 AM

This illustration seems well-paired. better together, with a recent business intelligence post on this curation stream.  ~  Deb

Deb Nystrom, REVELN's curator insight, November 7, 2013 10:29 AM

The curation comments and full article are very insightful moving toward data-driven collaboration, making this one of the first articles on my curated curation "Best of the Best" news, drawing from:  
 

  • Agile Learning,
  • Careers,
  • Change Leadership Watch,
  • Innovation & Institutions,
  • People Data,
  • Motivation,
  • Talent and Performance Development,
  • and the Social Media Learning Lab.


I'll be using the new ScoopIt & MailChimp service to deliver a list of 6-8 Best of the Best items monthly via email to those who let me know their interests via DebNystrom@Reveln email and/or signing up on Reveln Tools..


Your email will NEVER be shared with or sold to others, you can unsubscribe at any time.  MailChimp is a respected purveyor of high integrity email list practices.


~  Deb

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Picture Story: Commerce and the Connected Consumer's Journey

Picture Story: Commerce and the Connected Consumer's Journey | AtDotCom Social media | Scoop.it
At its first Smarter Commerce Global Summit this week in San Diego, CA, IBM is announcing new software and services that address a broad spectrum of enterprise commerce activities -- new ways to buy, sell and secure greater customer loyalty in the...

Via janlgordon
John van den Brink's insight:

Great "picture story" and insight via Jan Gordon

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Michelle Gilstrap's curator insight, May