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Rescooped by John van den Brink from Social Marketing Revolution!

What Social Media Is Most Important To You?

What Social Media Is Most Important To You? | AtDotCom Social media |

Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.

Key is "matching the hatch" to borrow a fly fishing term.

Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:

Depends on what I'm trying to accomplish.

If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test
If I want a "set it and forget it" content solution
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.

If I want to serialize stories Storify.
If I want to test an infographic Pinterest. 
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify. 

Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.  

Via Martin (Marty) Smith
malek's curator insight, January 15, 2014 11:00 AM

It's the singer, not the song. Thrilling article about match the hatch for your content

Rescooped by John van den Brink from Ecom Revolution!

Trending Ecommerce Keywords

Trending Ecommerce Keywords | AtDotCom Social media |

Ecommerce Trending
Thought this Google Trends chart was interesting. Pulled the chart to support a 2014 plan to create a new suite of publisher tools and an expansion of how merchants can profitably use crowdfunding and crowdsourcing to drive profits up and costs down.

When I see a chart like green line representing crowdfunding it is a starting gun confirming a trend. Magento being large and in charge doesn't surprise me. Magento is such a powerful open source ecom solution that they are all but rollling up the space.

This chart does look differnet for USA only (Magento isn't as strong here as in Europe). Shopify and Volusion's trends are interesting too. I've used Magento Go, Shopify and Volusion and prefer Shopify for UI simplicity, Magento for ecommerce power and haven't gotten deep enough in Volusion to have an opinion.

ANY GO option where you use their templates, business rules and platform favors the platform provider now and forever, so be aware if you are planning to do $1M or more in online sales "GO" options won't work well.

If you are NOT planing to scale your website into more than a million in sales a GO option may be just the perfect low cost ecommerce option. Here is my Magento Go Store to sell my stuff to help fund our Story of Cancer Foundation:  

Via Martin (Marty) Smith
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