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10 Rules Every Business Should Know Before Posting on Instagram

10 Rules Every Business Should Know Before Posting on Instagram | AtDotCom Social media | Scoop.it
Now that you know the rules for posting on Facebook, Twitter, and Pinterest, lets discuss Instagram. Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, it’s potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
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aanve's curator insight, April 13, 11:16 PM

www.aanve.com

 

Arnaud d'Haen's curator insight, April 14, 2:40 AM

makes #sense

Michelle Gilstrap's curator insight, April 14, 1:08 PM

Rules to help your business on Instagram

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Is Your Company A Social Media SNOB? Take Our You Know Your A Social Media Snob If...Test

Is Your Company A Social Media SNOB? Take Our You Know Your A Social Media Snob If...Test | AtDotCom Social media | Scoop.it

Social Media Snob Test
The purpose of social media is to connect, to BE SOCIAL. Better to NOT be on social media than to be on social and look like an arrogant snob. Not being on social can be forgiven. Being a snob in this day an age is difficult to forgie.

You Know Your Company Is A Social Media Snob If...

* You follow less than 50% of your Twitter followers.
- Following a tiny % of your followers is the ultimate snobbery because it limits communication (you can't DM unless you follow) and you can't REWARD unless you follow. 
- When an expert in your area with 10x the following as your company has (at the moment) follows you FOLLOW THEM BACK!!

* You company doesn't Retweet.
- When you Retweet you share someone's take. You are saying, "this is good enough to share" and that statement is a reward and and a way to "mentor" your space.

* Your company doesn't respond to @yourcompany notes.
- Not responding in a timely way to @yourcompany notes is an EPIC customer service fail.

* Your company isn't on GPlus.
- Time to come in for the big win AND Gplus is the most disruptive social net because of its proximity to high yield SEO (duy its GOOGLE) and most business verticals are nascent on GPlus because there is a learning curve.

* Your company isn't having conversations.
- If you are still using social media to push messages without listening and responding you look either clueless or a snob (and neither of those are good).

* Your Company isn't on Instagram or Pinterest.
- Marketing communication is becoming highly visual so to not be on either Instragram or Pinterest is snobby since it feels like insisting we continue to do things the old "talk about ourselves to ourselves" way. 

* Your company isn't creating video.
- Video is highly widget-ized and so easy to share content. Video is also a more universal language. I may not speak english but video, done right, can be a cross cultural tool.  


* Your company[s SMM is highly scripted.
- Days of scripting every interaction with customers is long gone.  

Don't be a social media snob either by intention or ignorance because being a SNOB on social media is the wrong signal to send...always.  


Via Martin (Marty) Smith
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Where worth Meets Worthy SMM Lessons From The Big C - ScentTrail

Where worth Meets Worthy SMM Lessons From The Big C - ScentTrail | AtDotCom Social media | Scoop.it

Hearing "cancer" and my name in the same sentence helped create strategies proving helpful with managing the VEGAS that is social media marketing.

Cancer helped me create tactics I'm using now to keep Social Media in check. Tactics such as:

* Praise is great but rarely located in time where it belongs.
* Failure suffers a similar fate. Time changes failure to success.
* Forgiving myself helps forgive others.
* Loving myself, warts and all, helps love others.
* Each day has magic & pain, both are helpful and good (in the long run).
* When time is short, and it always is, do what you love with those you love.

What about you? How do you keep all that social stimulation in check? Share your strategies and I will curate into my Scenttrail Marketing post:
http://www.scenttrail.com/worth-meets-worthy-social-media-lessons-from-the-big-c/


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Free Web Consulting Saturday Is Back - ScentTrail Marketing

Free Web Consulting Saturday Is Back - ScentTrail Marketing | AtDotCom Social media | Scoop.it

Free Web Consulting Every Saturday
Every Saturday I have lunch at a favorite cafe in Durham, NC (Saladelia on University) and invite anyone who has questions about and would like to discuss Internet marketing, website design or social media to join me.

What: Free Web Consulting Saturdays
Where: Saladelia Cafe on University, Durham, NC
Why: Give back, help answer questions, learn from SMBs
Who: Small to medium sized businesses who need IM help.

Follow @Scenttrail on twitter to know if Free Web Saturdays is ON (it is most Saturdays) and bring your web design and Internet marketing questions. 


Via Martin (Marty) Smith
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malek's curator insight, February 15, 8:15 AM

Time to learn from Mary, the Master himself

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Klout Bought By Lithium Tech & Why Klout Matters - The Next Web

Klout Bought By Lithium Tech & Why Klout Matters - The Next Web | AtDotCom Social media | Scoop.it
Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are.

Via Rami Kantari, massimo facchinetti, malek, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 12, 10:12 AM

Why Klout Matters
Interesting development. Klout is the great undervalued asset of the social marketing revolution. Problem with Klout is no one trusts it. When I tried to explain why trust is MOOT to my previous employers they didn't get it. 

Trust is moot because in the absence of anything else some metrics always beat no metrics. My previous employer was arguing the "Where's the ROI" argument when the content marketing we created raised their Klout score 292%.

As an Internet marketer debate over whether 2 + 2 = 4 is moot because so what (lol). If something tells me WHY 2 + 2 = 4 or how I can get the social shares and viral lift I need from it then we can make money.

The other point I made is when something goes up 292% ASSUME there was ROI benefit. THAT is the correct debate to have - the attribution debate. I could argue 50% of new business was influenced by our content marketing and they would argue something less.

But at least we would be having the right argument in the right way (lol). M  

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Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT

Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT | AtDotCom Social media | Scoop.it

Quick IM Lesson For Non-IMers
If you don't work in Internet marketing you may not realize every blog post, social net and Tweet is connected and summarized into a Klout score. Here is my Klout score profile page: http://klout.com/#/ScentTrail

The key chart shows Facebook is half of my Klout score. Klout is being used in job interviews and to asses legitimacy of ideas like http://www.curecancerstarter.org. Right now I have 567 Facebook followers mostly friends form Choate, Vassar and my jobs with P&G, M&M/Mars and NutraSweet (some startup friends too).

When you defriend someone you hurt their Klout score and that could be a very big deal. My Facebook churns - Five come on and five drop off. If you are a friend of mine and I did something that makes you want to hit the UNFRIEND button please tell me what it was so I don't do it again (share WHY even if you go ahead and hit the unfriend button as at least then I will know how to avoid more drop offs).

if your Facebook KLOUT is strong and you unfriend then damage is multiplied. I can't think of a GOOD reason to delist someone from your Facebook. Even the most ardent Facebook content creators don't post more than a few times a day (shoot every second a thousand messages hit my twitter feeds).

Please try to be CAREFUL about defriending your friends who are Internet marketers since to do so could cost them jobs and in my case literaly millions for #curingcancer..


If hurting them is what you want then learn a lesson from a cancer survivor - Life is too short to be that mad about nothing at all. I suspect most "de-frienders" have no idea clicking on defriend could hurt the person they are defriending.

I ONLY defriend for spam and will never defriend people I went to school with or know from the various weigh stations of my career. So please don't draw the defriend gun out unless you really mean to inflict HARM (and even then don't defriend).

 


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lorrinda's curator insight, November 10, 2013 1:50 AM

klout.com sounds like a sort of digital credit score.  wow.  SO -- use this as a basis for formulating  your, "how to handle unfriendly friends on facebook policy."

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Social Media + Smart Phones + Games = Learn Here

Social Media + Smart Phones + Games = Learn Here | AtDotCom Social media | Scoop.it
5 Social Media Lessons to Learn From GTA 5 Business 2 Community GTA V has this awesome feature, where Social Media and Smart phones are being used in the game to take pictures & spread across to your friends on Facebook, Google plus and other...

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Martin (Marty) Smith's curator insight, October 1, 2013 7:51 AM

Wow, cool three ring circus example here about how to tie mobile, gamificaiton and smart phones into community.

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The Seven Success Factors of Social Business Strategy

The Seven Success Factors of Social Business Strategy | AtDotCom Social media | Scoop.it

Martin
Anything Brian Solis writes I want to read. The former Forrester analyst Li is no slouch either, so going to buy this book because, as I read on Twitter yesterday, Tweeting is NOT a social business strategy (lol).  


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Social Media Marketing ROI Myth Busting With Dr. Natalie - SalesForce

Social Media Marketing ROI Myth Busting With  Dr. Natalie - SalesForce | AtDotCom Social media | Scoop.it
Yesterday's webinar with Dr. Natalie Petouhoff (@drnatalie) was a valuable hour of conversation on measuring ROI of social media. Dr. Natalie is not only U

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, July 25, 2013 11:12 AM

Several GREAT HOW TO posts from Natalie Petouhoff @drnatalie . Love the first myth - there are too many variables. BUSTED! There are always "too many" variables since we are marketing online where variables stretch to infinity. 

There are NEVER too many variables to create meaningful Key Performance Indicators and watch them like a hawk. Dr. Natalie can even help keep your CFO off your back about all that social spend.  

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5 Common Social Media Marketing SEO Mistakes

5 Common Social Media Marketing SEO Mistakes | AtDotCom Social media | Scoop.it

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Martin (Marty) Smith's curator insight, July 4, 2013 11:58 AM

Social Media Is SEO's Sister
You MUST have a solid working relationship between your social media marketing and SEO. The two are members of the same family. They share common blood and needs for LOVE and support. Here are five #SMM mistakes to avoid.

5 Social Media Marketing SEO Mistakes To Avoid
1. No Google Author Tags.

2. No Facebook Graph Search tags.

3. Digital assets aren't social enough.

4. Using Social Share Buttons Wrong.

5. Not including social share counts.

#1 and 2 are about making sure your Internet marketing is ready for what's next. Of these two, if you can only do one, make sure you are using Google author tags. There is some debate about if Facebook graph search is going to make it (it is a lot of work for little return at the moment, but still hedge your bet).

#3 may be the mistake with the biggest consequence. You are only as good as your LIKES, SHARES and LINKS, so make it easy to do all three. Ask for Likes, Shares and Links and equip your visitors with the right social widgets so sharing is a matter of clicks and very little work.

This post is not about how to optimize your social shares since such a post would be lengthy, but let's just say make sure you are sharing what you want to get the juice (page or content or YOU), you are using a common widget used by other sites (or widgets from the social net APIs) and your ASK (to share, link and like) is ubiquitous.

Not including your social share counts is crazy. Maybe you should wait until you have a handful of counts, but the sooner you have counts in an easy to find location the more likes, shares and links you will get. Techcrunch is my favorite way to summarize social shares (the closest thing to a true REACH single number I've seen).

Your social shares don't have to be as elaborate as TechCrunch, but they must be present or you are robbing your website of one of its more powerful viral weapons - sharing the hand and presence of the sentient mob.


 

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Why Every Brand Needs Custom Social Media Marketing

Why Every Brand Needs Custom Social Media Marketing | AtDotCom Social media | Scoop.it
It’s important for brands to market in a customized manner. This infographic shares the importance of custom social media marketing.

Via Baochi, Khaled El Ahmad, Ivo Nový, Alessandro Rea
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Ali Anani's curator insight, June 5, 2013 1:12 AM

Interesting insights on social marketing

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Why Paperli Rocks - ScentTrail Marketing

Why Paperli Rocks - ScentTrail Marketing | AtDotCom Social media | Scoop.it

Content Marketing Tools For Startups
I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:

* Paper.li

* Scoop.it
* Google Analytics
* Google Adwords
* Google Plus
* Twitter
* A Blog (WordPress) 

It is possible to change the world with those seven tools.  

 

The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon. 


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Kelly Hungerford's comment, June 18, 2013 11:15 AM
Thanks Marty. That's a great list and we're proud to be a part of it in your "Do More With Less Strategy" Appreciated!
Martin (Marty) Smith's comment, June 18, 2013 7:54 PM
You ROCK Kelly :). Marty
Brett.Ashley.Crawford's curator insight, October 29, 2013 10:55 AM

nonprofits of small and medium size are distinctly and significantly similar to start-ups. They can similarly utilize these content curation tools, especially nonprofit arts looking for online impact.  

 

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Save The World Marketing Is Here!

Embrace Save The World Marketing 
In a social mobile and connected time for profit companies should learn emotional storytelling from nonprofits. Nonprofits should learn viral marketing and SEO from their for profit cousins. 

Save The World Marketing is a "new altruism" that is sweeping across social media. Companies and brands that embrace Save The World marketing create an emotional connection with customers via authentic stories and social media.

Every enterprise is saving the world in some interesting way. Telling that story or finding partners who can help tell a company's "save the world" story should be a top priority for senior managers and small to medium sized businesses (SMBs). 


Via Martin (Marty) Smith
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Yu Ji's curator insight, May 21, 2013 6:37 AM

To some extent, it pointed the changes happened today in marketing and how to cope with such changes.

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Startups Should Use G+, And Here's Why

Startups Should Use G+, And Here's Why | AtDotCom Social media | Scoop.it

GPlus Is For Startups
GPlus is a much misunderstood social network. That misunderstanding may stem from the fact it is not a social net. GPlus is really a tool suite with a social net sitting on top of it. There are several reasons G+ is great for startups including:

* Not As Crowded as other Social Nets.

* Better for long form content.

* Great for conversations.
* Hangouts on Air = create YouTube Videos automatically.

* There's a learning curve.

That last bullet is why we love G+. Since there is a bit of a learning curve, many aspects of the tool are not intuitive, the uncommitted are turned away. What is left is a group of power users ready, willing and able to contribute meaningful content, inspiration and awareness for your startup.

Try creating a committed tribe of power users on Facebook (hint: you can't). Share pictures of your new baby on Facebook, use GPlus to build your business.


Via Martin (Marty) Smith, Ivo Nový
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Contagious: Why Some Things Go VIRAL Jonah Berger [video]

We all know ideas and information spread through word of mouth. But according to Berger, the key to making things really popular happens long before it's dis...

Marty Note
What is the "science" behind social transmission? Only 7% of SHARES comes online. Vast majority of Word-of-Mouth happens face-to-face. Why do things get talked about and shared?

Half of what is in Tipping Point is WRONG. Focus so much on special people we ignore what is really important - the message. Need to understand the psychology of sharing.

Social Currency
Shares story of Please Don't Tell, the secret bar in NYC. http://pdtnyc.com/ Social currency effects how people see us. We like to share things that make us look smart and in the know. 

Triggers 
Why is Rebecca Black's video viral? over 300M views? Why? Triggers are stimulus that make us think about something else. Triggers make products, ideas or memes "Top of Mind".  Black, by calling her song Friday, linked to a trigger. 

Disneyland gets out viraled by Cheerios because we eat breakfast daily but only go to Disneyland every now and again. Corona has made the beach a trigger.

Coffee with Kit Kat messaging created a great trigger because you drink more coffee than you eat chocolate. By linking Kit Kat to coffee the trigger (coffee) makes people think about having chocolate.

Trojan Horses
All stories have a "surprise inside" like Will It Blend. A story or message that carries the brand for the ride. 

Berger's website and book link
http://jonahberger.com/books/contagious/  


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7 Tips To Improve the Quality of Your Email Marketing List With Social Media

7 Tips To Improve the Quality of Your Email Marketing List With Social Media | AtDotCom Social media | Scoop.it

One of the most profitable marketing channels online is email. The value of email marketing lies entirely in your list of customer emails, especially since 93 percent of consumers check ...


Via massimo facchinetti, Craig Deakin, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 19, 6:39 PM

Great tips here to do something everyone should be doing in 2014 - lowering the wall between social media and email marketing.

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The New Scenttrail Marketing & Selling SMM To the C Level

The New Scenttrail Marketing & Selling SMM To the C Level | AtDotCom Social media | Scoop.it

Marketing with help from weak signals, connections and social shares, has never been more important for C level support. Here's why and tips on how to get it in the NEW Scenttrail Marketing.


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What Social Media Is Most Important To You?

What Social Media Is Most Important To You? | AtDotCom Social media | Scoop.it

Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.

Key is "matching the hatch" to borrow a fly fishing term.

Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:

Depends on what I'm trying to accomplish.

If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.

If I want to serialize stories Storify.
If I want to test an infographic Pinterest. 
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify. 

Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.  


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malek's curator insight, January 15, 11:00 AM

It's the singer, not the song. Thrilling article about match the hatch for your content

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5 Social Media Analytics Companies You Should Check Out

5 Social Media Analytics Companies You Should Check Out | AtDotCom Social media | Scoop.it
5 Social Media Analytics Companies You Need To Check Out
Search Engine Journal
We don't need to remind you on the importance of social media analytics for marketers and businesses.

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Martin (Marty) Smith's curator insight, October 10, 2013 8:27 AM

Excellent post with "new to me" cool tools. Can we ever have enough great analytics tools? Nope :). M 

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Why Google Plus Rocks: Leave The Gun, Take The Cannoli

Why Google Plus Rocks: Leave The Gun, Take The Cannoli | AtDotCom Social media | Scoop.it
Why Google Plus Rocks: Leave The Gun, Take The Canoli
I do a lot of SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. Never ceases to amaze…

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Martin (Marty) Smith's curator insight, September 20, 2013 7:59 AM

Never ceases to amaze me how often GooglePlus comes up as a great way to disrupt a business vertical. Competitors are beating themselves silly on other social networks while doing next to nothing on G+. Why is this? This post speculates and looks at the "inner-mafia" nature of Internet marketing to come to some surprising conclusions.

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Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0

Spotify, Scoopit And The Rise of Niche Social Nets In Web 3.0 | AtDotCom Social media | Scoop.it
Like all else in business, social media is evolving and entering a new phase where brands are creating exceptionally niche social experiences for their users and members.

Via Susan Bainbridge, Jekaterina Cernobrovaja, Martin (Marty) Smith
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Stephen Van Delinder's curator insight, August 11, 2013 12:23 AM

Wow. This is one of the most insightful articles I've read in a very long time...

 

Okay, I just read it a second time and it's official: my mind is blown imagining all the ways that available technology is about to integrate. I like the golf example. Compare metrics and stats in real time with people on your golfing social network. All the pieces are already in place, and it doesn't take an MBA to figure out how to monetize that idea. 

 

"Think larger. Social in the coming 3.0 is all about hyper-specificity, gained access, domain sharing, knowledge distribution and re-purposing, and ultimately, innovation acceleration leading us into an era of continuous innovation."

 

Ironically enough, it looks like social networking is on its way back to being a small niche social site for college kids at specific schools like Harvard. 

 

I am now following Clinton Bonner on Twitter.