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Does Blogging Matter to Social Media

Does Blogging Matter to Social Media | AtDotCom Social media | Scoop.it

Blogging and Social Media
Asking if blogging matters to social media is to ask the wrong question in the wrong way. Social media, like blogging, is a marketing tactic. Like all marketing tactics blogging and social media should come wrapped in a blanket of strategy.

Like all marketing strategy the tactical and strategic blanket that wraps blogging and social media should start with a brand's why - the raison d'être for a product, company, brand or service to exist. 

Every communication should flow from the spring of what Simon Sinek so well defined in his must read book Start With Why (use that link to buy the book on Amazon to make a small donation to cure cancer).  Sharing is what is happening. 
 
The "sharing economy" may be part hyperbole, but sharing is a form of communication and a tactic and a strategy few can afford to not embrace. Our Curagami post notes the importance of content curation in support of blogging.

We mention @Scoop.it as the best content curation tool we know and use. Curation is important to form community and so your voice doesn't begin to sound shrill and demanding. Better to curate the relevant (to your branding) communication of others than attempting to create (write or blog) you way to submission these days. 

Blogging, done right, is a conversation between a company, brand or product's WHY and customer reactions, ideas and desire to join the movement. Movements are bigger ideas than brands, but smart brands have harnessed the power of bigger ideas.

Nike's Just Do It, North Face's "Never Stop Exploring" and Apple's Think Different are all brilliant examples of connecting brands to bigger ideas (read Jim Stengel's excellent Grow for more on Brand Ideals). Blogging is a share and so a natural extension of harnessing brands to movements and bigger ideas.

Goes blogging matter? Yes and in more ways than we know or fully appreciate. Is blogging critical to social media? Yes since blogging confirms a company, brand or products digital listening skills while reaffirming the brand, company or website's presence in the game / conversation.  


Via Martin (Marty) Smith
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10 Rules Every Business Should Know Before Posting on Instagram

10 Rules Every Business Should Know Before Posting on Instagram | AtDotCom Social media | Scoop.it
Now that you know the rules for posting on Facebook, Twitter, and Pinterest, lets discuss Instagram. Instagram is a visual social platform (with over 150 million active users), where users capture, customize, and share photos and videos with their followers. While some people think Instagram is nothing more than “selfies”, “what I ate for lunch”, and “look at this sunset through a cool filter”, it’s potential business reach is substantial. Here are 10 ways that you can optimize your Instagram business account.

Via Brian Yanish - MarketingHits.com, massimo facchinetti, malek
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Arnaud d'Haen's curator insight, April 14, 2014 2:40 AM

makes #sense

Michelle Gilstrap's curator insight, April 14, 2014 1:08 PM

Rules to help your business on Instagram

Instagram for business's curator insight, March 19, 2015 6:13 AM

10 step fondamentali per ottimizzare la presenza delle brand su Instragram.

Rescooped by John van den Brink from Social Marketing Revolution
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Is Your Company A Social Media SNOB? Take Our You Know Your A Social Media Snob If...Test

Is Your Company A Social Media SNOB? Take Our You Know Your A Social Media Snob If...Test | AtDotCom Social media | Scoop.it

Social Media Snob Test
The purpose of social media is to connect, to BE SOCIAL. Better to NOT be on social media than to be on social and look like an arrogant snob. Not being on social can be forgiven. Being a snob in this day an age is difficult to forgie.

You Know Your Company Is A Social Media Snob If...

* You follow less than 50% of your Twitter followers.
- Following a tiny % of your followers is the ultimate snobbery because it limits communication (you can't DM unless you follow) and you can't REWARD unless you follow. 
- When an expert in your area with 10x the following as your company has (at the moment) follows you FOLLOW THEM BACK!!

* You company doesn't Retweet.
- When you Retweet you share someone's take. You are saying, "this is good enough to share" and that statement is a reward and and a way to "mentor" your space.

* Your company doesn't respond to @yourcompany notes.
- Not responding in a timely way to @yourcompany notes is an EPIC customer service fail.

* Your company isn't on GPlus.
- Time to come in for the big win AND Gplus is the most disruptive social net because of its proximity to high yield SEO (duy its GOOGLE) and most business verticals are nascent on GPlus because there is a learning curve.

* Your company isn't having conversations.
- If you are still using social media to push messages without listening and responding you look either clueless or a snob (and neither of those are good).

* Your Company isn't on Instagram or Pinterest.
- Marketing communication is becoming highly visual so to not be on either Instragram or Pinterest is snobby since it feels like insisting we continue to do things the old "talk about ourselves to ourselves" way. 

* Your company isn't creating video.
- Video is highly widget-ized and so easy to share content. Video is also a more universal language. I may not speak english but video, done right, can be a cross cultural tool.  


* Your company[s SMM is highly scripted.
- Days of scripting every interaction with customers is long gone.  

Don't be a social media snob either by intention or ignorance because being a SNOB on social media is the wrong signal to send...always.  


Via Martin (Marty) Smith
John van den Brink's insight:

Great post by @Martin (Marty) Smith

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Where worth Meets Worthy SMM Lessons From The Big C - ScentTrail

Where worth Meets Worthy SMM Lessons From The Big C - ScentTrail | AtDotCom Social media | Scoop.it

Hearing "cancer" and my name in the same sentence helped create strategies proving helpful with managing the VEGAS that is social media marketing.

Cancer helped me create tactics I'm using now to keep Social Media in check. Tactics such as:

* Praise is great but rarely located in time where it belongs.
* Failure suffers a similar fate. Time changes failure to success.
* Forgiving myself helps forgive others.
* Loving myself, warts and all, helps love others.
* Each day has magic & pain, both are helpful and good (in the long run).
* When time is short, and it always is, do what you love with those you love.

What about you? How do you keep all that social stimulation in check? Share your strategies and I will curate into my Scenttrail Marketing post:
http://www.scenttrail.com/worth-meets-worthy-social-media-lessons-from-the-big-c/


Via Martin (Marty) Smith
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Free Web Consulting Saturday Is Back - ScentTrail Marketing

Free Web Consulting Saturday Is Back - ScentTrail Marketing | AtDotCom Social media | Scoop.it

Free Web Consulting Every Saturday
Every Saturday I have lunch at a favorite cafe in Durham, NC (Saladelia on University) and invite anyone who has questions about and would like to discuss Internet marketing, website design or social media to join me.

What: Free Web Consulting Saturdays
Where: Saladelia Cafe on University, Durham, NC
Why: Give back, help answer questions, learn from SMBs
Who: Small to medium sized businesses who need IM help.

Follow @Scenttrail on twitter to know if Free Web Saturdays is ON (it is most Saturdays) and bring your web design and Internet marketing questions. 


Via Martin (Marty) Smith
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malek's curator insight, February 15, 2014 8:15 AM

Time to learn from Mary, the Master himself

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Klout Bought By Lithium Tech & Why Klout Matters - The Next Web

Klout Bought By Lithium Tech & Why Klout Matters - The Next Web | AtDotCom Social media | Scoop.it
Klout is reportedly being acquired by the social marketing company Lithium Technologies. Sources tell Re/code that the deal is in the “low nine figures” for the company that help tells users how influential they are.

Via Rami Kantari, massimo facchinetti, malek, Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, February 12, 2014 10:12 AM

Why Klout Matters
Interesting development. Klout is the great undervalued asset of the social marketing revolution. Problem with Klout is no one trusts it. When I tried to explain why trust is MOOT to my previous employers they didn't get it. 

Trust is moot because in the absence of anything else some metrics always beat no metrics. My previous employer was arguing the "Where's the ROI" argument when the content marketing we created raised their Klout score 292%.

As an Internet marketer debate over whether 2 + 2 = 4 is moot because so what (lol). If something tells me WHY 2 + 2 = 4 or how I can get the social shares and viral lift I need from it then we can make money.

The other point I made is when something goes up 292% ASSUME there was ROI benefit. THAT is the correct debate to have - the attribution debate. I could argue 50% of new business was influenced by our content marketing and they would argue something less.

But at least we would be having the right argument in the right way (lol). M  

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Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT

Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT | AtDotCom Social media | Scoop.it

Quick IM Lesson For Non-IMers
If you don't work in Internet marketing you may not realize every blog post, social net and Tweet is connected and summarized into a Klout score. Here is my Klout score profile page: http://klout.com/#/ScentTrail

The key chart shows Facebook is half of my Klout score. Klout is being used in job interviews and to asses legitimacy of ideas like http://www.curecancerstarter.org. Right now I have 567 Facebook followers mostly friends form Choate, Vassar and my jobs with P&G, M&M/Mars and NutraSweet (some startup friends too).

When you defriend someone you hurt their Klout score and that could be a very big deal. My Facebook churns - Five come on and five drop off. If you are a friend of mine and I did something that makes you want to hit the UNFRIEND button please tell me what it was so I don't do it again (share WHY even if you go ahead and hit the unfriend button as at least then I will know how to avoid more drop offs).

if your Facebook KLOUT is strong and you unfriend then damage is multiplied. I can't think of a GOOD reason to delist someone from your Facebook. Even the most ardent Facebook content creators don't post more than a few times a day (shoot every second a thousand messages hit my twitter feeds).

Please try to be CAREFUL about defriending your friends who are Internet marketers since to do so could cost them jobs and in my case literaly millions for #curingcancer..


If hurting them is what you want then learn a lesson from a cancer survivor - Life is too short to be that mad about nothing at all. I suspect most "de-frienders" have no idea clicking on defriend could hurt the person they are defriending.

I ONLY defriend for spam and will never defriend people I went to school with or know from the various weigh stations of my career. So please don't draw the defriend gun out unless you really mean to inflict HARM (and even then don't defriend).

 


Via Martin (Marty) Smith
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lorrinda's curator insight, November 10, 2013 1:50 AM

klout.com sounds like a sort of digital credit score.  wow.  SO -- use this as a basis for formulating  your, "how to handle unfriendly friends on facebook policy."

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Social Media + Smart Phones + Games = Learn Here

Social Media + Smart Phones + Games = Learn Here | AtDotCom Social media | Scoop.it
5 Social Media Lessons to Learn From GTA 5 Business 2 Community GTA V has this awesome feature, where Social Media and Smart phones are being used in the game to take pictures & spread across to your friends on Facebook, Google plus and other...

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, October 1, 2013 7:51 AM

Wow, cool three ring circus example here about how to tie mobile, gamificaiton and smart phones into community.

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The Seven Success Factors of Social Business Strategy

The Seven Success Factors of Social Business Strategy | AtDotCom Social media | Scoop.it

Martin
Anything Brian Solis writes I want to read. The former Forrester analyst Li is no slouch either, so going to buy this book because, as I read on Twitter yesterday, Tweeting is NOT a social business strategy (lol).  


Via Martin (Marty) Smith
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