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5 Social Media Marketing Safety Tips: Part 2 via @ScentTrail

5 Social Media Marketing Safety Tips: Part 2 via @ScentTrail | AtDotCom Social media | Scoop.it
In Part 2 of his social media marketing safety tips, Marty Smith shares how organisations can act to help prevent themselves being hit by a crisis on the internet.



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What Social Media Is Most Important To You?

What Social Media Is Most Important To You? | AtDotCom Social media | Scoop.it

Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.

Key is "matching the hatch" to borrow a fly fishing term.

Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:

Depends on what I'm trying to accomplish.

If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.

If I want to serialize stories Storify.
If I want to test an infographic Pinterest. 
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify. 

Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.  


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malek's curator insight, January 15, 2014 11:00 AM

It's the singer, not the song. Thrilling article about match the hatch for your content

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Why Paperli Rocks - ScentTrail Marketing

Why Paperli Rocks - ScentTrail Marketing | AtDotCom Social media | Scoop.it

Content Marketing Tools For Startups
I didn't write this post with #Startups in mind, but I could have. Startups wrestle with content marketing. I suggest these content marketing tools for any startup:

* Paper.li

* Scoop.it
* Google Analytics
* Google Adwords
* Google Plus
* Twitter
* A Blog (WordPress) 

It is possible to change the world with those seven tools.  

 

The linked post explains how I use Paper.li for everything from spidering the social web to reputation management. If you are a startup and don't know what either of those ideas are, trust me you will and I promise to post more about content marketing for startups soon. 


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Kelly Hungerford's comment, June 18, 2013 11:15 AM
Thanks Marty. That's a great list and we're proud to be a part of it in your "Do More With Less Strategy" Appreciated!
Martin (Marty) Smith's comment, June 18, 2013 7:54 PM
You ROCK Kelly :). Marty
Brett.Ashley.Crawford's curator insight, October 29, 2013 10:55 AM

nonprofits of small and medium size are distinctly and significantly similar to start-ups. They can similarly utilize these content curation tools, especially nonprofit arts looking for online impact.  

 

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Q: Is Your Blog Ready for 2013? A: No

Q: Is Your Blog Ready for 2013? A: No | AtDotCom Social media | Scoop.it
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Kelly Hungerford's comment, December 11, 2012 2:54 PM
Thanks Marty, much appreciated. We're having such a great time with Mack and the #blogchat community. There is amazing knowledge share and fun going on and it's been an incredibly rewarding experiencing bringing the two communities together and I'm learning a ton. Join us if you can!
Kelly Hungerford's curator insight, December 11, 2012 3:20 PM

I saw this tweet today from Marty and laughed. He's got such a great sense of humor. I highly doubt that his blog isn't ready for 2013. From what I enjoy from his blogs, he is the master of content and keeping readers loyal, so my guess is that he's got it all under control. 

 

But in any case, we hope to see him and anyone who wants to exchange ideas, tips and best practices as well as share in some festive seasonal fun!

 

Paper.li joined forces with Mack Collier's #blogchat for the month of December and we've been having a blast. It's an early wake-up call for Switzerland - 3am, but it's well worth it! Join us and check it out!

 

 

Martin (Marty) Smith's curator insight, December 15, 2012 8:27 AM

I previously curated this piece into Curation Revoluiton, but, on the eve of Christmas, I'm moving it to Startup Revolution because startups need to focus on making content as strategic as every other aspect of their marketing. If you are a startup is your blog/content strategy ready for Christmas?

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5 Secret Do More With Less Content Curation Tools via @HaikuDeck

5 Secret Do More With Less Content Curation Tools via @HaikuDeck | AtDotCom Social media | Scoop.it
Content curation is becoming the next big thing. Use these tools to reduce costs and increase profits from your content curation.


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G+ One of 5 "Secret" and Disruptive Content Curation Tools - Atlantic BT

G+ One of 5 "Secret" and Disruptive Content Curation Tools - Atlantic BT | AtDotCom Social media | Scoop.it

5 Secret & Disruptive Content Curation Tools
* Scoop.it.
* Haiku Deck.
* Paper.li.
* Pinterest.
* GooglePlus.


http://www.atlanticbt.com/blog/5-secret-content-curation-tools-and-how-to-use-them/

Martin W. Smith on GPlus
https://plus.google.com/u/0/+MartinWSmith/posts


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The More You Automate, The Less You Curate: Sense-Making Requires Manual Effort

The More You Automate, The Less You Curate: Sense-Making Requires Manual Effort | AtDotCom Social media | Scoop.it

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Martin Gysler's comment, May 15, 2013 4:57 AM
Yes Deborah, I totally agree with you.
Robin Martin's comment, May 15, 2013 10:28 AM
Absolutely agree!
Robin Martin's comment, May 15, 2013 10:28 AM
Absolutely agree!