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Beyond Your Borders: Promoting Your Business Internationally Using Social Media

Beyond Your Borders: Promoting Your Business Internationally Using Social Media | AtDotCom Social media | Scoop.it

The aptly named world wide web has opened up new methods of marketing for businesses both great and small. The benefits of localizing company websites to target foreign markets are now widely recognized (Common Sense Advisory studies suggest an average return of US$25 for every $1 spent on localization) and many businesses now use social media platforms for domestic marketing, but very few appear to be using those platforms to promote their services abroad.

 

For example, Econsultancy’s 2010 Social Media and Online PR Report reported that 83% of marketers were planning to increase their spending on social media this year, yet only 26% had plans to run campaigns in more than one country.

 

Read more: http://bit.ly/MJM7kE


Via Martin Gysler
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What is a CRM and why do I need one on LinkedIn?

What is a CRM and why do I need one on LinkedIn? | AtDotCom Social media | Scoop.it

Content Relationship Management and LinkedIn


You might have heard the term, or might even be using a CRM in your marketing and sales efforts. If not, you should be! According to Wikipedia, “Customer relationship management (CRM) is a widely implemented model for managing a company’s interactions with customers, clients, and sales prospects.” When using social media, and in particular LinkedIn, we have the ability to download some contact information about connections (1st level contacts). LinkedIn doesn’t really have a useful CRM within its UI (user interface) so its you might consider utilizing third party apps like Avectra’s Social CRM.


Wikipedia continues, “It involves using technology to organize, automate, and synchronize business processes—principally sales activities, but also those for marketing, customer service, and technical support.”


Read more: http://bit.ly/KM2EUx


Via Martin Gysler
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10 Things You May Not Know About YouTube

10 Things You May Not Know About YouTube | AtDotCom Social media | Scoop.it
Social media verse is full of some best kept secrets. YouTube is one of them. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It's big, wide and deep.


In my last post I mentioned that the social media ‘verse is full of some best kept secrets. YouTube is one of them.


This Time cover from a couple of years ago (with the shiny mirrored screen) was prescient, but not quite enough… I’d cross that ‘You’ out and say ‘Us’. Hasn’t it felt that way these last couple of years? How we’ve grown a global collective consciousness?


Despite this cover, YouTube is not usually the first site that comes to mind when thinking about social media. I guess we take it a bit for granted while we wax rhapsodic about Twitter, Pinterest, Tumblr and Quora. Yet when I think about cultural shifts enabled by social media, YouTube is the place that comes most vibrantly to mind. It’s big, wide and deep.

Mature. Eccentric. Probably not what you think it is.


YouTube has its Own Language


Read more: http://bit.ly/Q963MW


Via Martin Gysler
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Tico Juliani's comment, June 30, 2012 5:57 PM
This writing on this article had lots of words..but i did not get one real message out of it ..or what it was really about!!!
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Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day

Content Marketing Is Not As Simple As Writing A Ton of Blog Posts Every Day | AtDotCom Social media | Scoop.it

The classic sales funnel has long been used to describe website development strategy.


However, the deployment of content marketing in a sales funnel with a campaign focus is a relatively new concept to many.


It’s not as simple as writing lots of blog posts every day and distributing them on social channels.


In fact, the goal of strategic content marketing should be to identify, qualify, segment, score and, ultimately, close leads in an accelerated and predictable fashion.


In order to strategically deploy content marketing it requires the right software, a defined sales funnel and a campaign structure.


Read more: http://bit.ly/MjFpfA


Via Martin Gysler, Martin Sturmer
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Martin (Marty) Smith's comment, April 29, 2013 7:27 PM
Segments are usually FINANCIAL measures such as VIPs or "multi-buyers". Segments is one way to quantify groups within your marketing. Personas are another. Personas identify archetypes and group characteristics (instead of financial segments). Personas help develop creative segments make sure you make money.
Ken Morrison's comment, April 29, 2013 8:12 PM
Hi Marty. I temporarily forgot that our comments showed up on your wall as well. Yes, I was endorsing you to a business student because your posts can add fresh insight in many of her buisness courses. Thanks Marty for all of your great scoops and true curation.
Martin (Marty) Smith's comment, April 29, 2013 8:13 PM
LOL, no worries Ken and next time I get to go hiking too :). Marty
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Content Marketing Beginners Suggestions for Businesses: Where to Start

Content Marketing Beginners Suggestions for Businesses: Where to Start | AtDotCom Social media | Scoop.it

Did you know there is a lot of work that has to happen before one begins creating a content marketing strategy? There is and I am going to give you some strategies that will help you begin and also explain some important “non-negotiables”, as I call them.


First, Create a Team


Your business will need at the least a team of two people. This is especially true when your are writing/rewriting the content for the main pages of a website. They need to work together to create the content you need. There should be brainstorming and as they say, two brains are better than one. Seriously, this task is a two person job at a minimum.


There is Work to Be Done Before Your Team Begins:


There are no short cuts for effective and organized content marketing. The non-negotiables below have to be completed before writing begins. They apply to the writing of main content pages of a website and all other forms of content marketing.


Read more: http://bit.ly/M0gEc7


Via Martin Gysler
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John van den Brink's comment, June 14, 2012 9:52 AM
Great posts Martin, thanks!
Martin Gysler's comment, June 14, 2012 3:43 PM
You're welcome John, great you like it!
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Do You Give Up Too Easily? How To Power Through

Do You Give Up Too Easily? How To Power Through | AtDotCom Social media | Scoop.it
The truth is that many of us don't apply ourselves enough to achieve the positive life changes to which we aspire. Why? Why is it that we so often fail to successfully make the changes we really want?


Over the years, I've lectured to tens of thousands of people on the subject of improving their quality of life. One of the main points I make is that an essential element of having more of the life you want is dedicating at least some time each day to clearing and quieting your mind.


After describing the practical, physiological, emotional, mental, and of course spiritual benefits of taking even just a few minutes a day to meditate or relax deeply, it's clear that most people are genuinely inspired to do it. Unfortunately, only a small percentage of people ever act on their inspiration. But these would-be meditators are not alone.


Read more: http://huff.to/M0jduJ


Via Martin Gysler
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8 Steps To Setting Your Goals And Targets

8 Steps To Setting Your Goals And Targets | AtDotCom Social media | Scoop.it

The world has become a place of goal driven and target driven people, sometimes, in my opinion to the extent where you can actually forget what you are working for. Goals and targets are used as a motivator to encourage people to strive to meet their targets and achieve their goals, often for personal or business achievement and frequently to the detriment of good living. Life is a journey not a destination and goals and targets are set to meet other people’s needs or that of the business. When working for yourself, from home, then this is where you need to define your own personal goals and targets. You have the power to set these yourself. While this is wonderful in terms of personal freedom, defining, setting and meeting your own targets and goals can be an extremely difficult if not frustrating task in itself.


With careful planning and some quite initial thought at the outset setting your goals can be an exciting and inspiring experience. Achieving them does require some single mindedness, determination and fortitude. Stepping out on the path……to reach your goals is easy. Maintaining the momentum and direction needs some work!


Read more: http://bit.ly/LmSVDg


Via Martin Gysler
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The Importance of Prioritization and Time Management

The Importance of Prioritization and Time Management | AtDotCom Social media | Scoop.it

If success depends on effective action, effective action depends on the ability to focus your attention where it is needed most, when it is needed most. This is the ability to separate the important from the unimportant, which is a much-needed skill in all walks of life, especially where there are ever-increasing opportunities and distractions.


12 Universal Skills You Need to Succeed at Anything


First, let’s talk a little about ‘time’: There are two types of time, clock time and real-time. In clock time, there are 60 seconds in a minute, 60 minutes in an hour, 24