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Rescooped by John van den Brink from SOCIAL MEDIA, what we think about!
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The State of Social Media and Social Media Marketing in 2012

Social media is a source of endless discussion. With the advent of new tools and / or platforms every day, keep up has become a challenge. But some among the many are the undisputed leaders and decide largely on what will be the future. This slide presentation may give us interesting information on the trends and what might we expect in 2012 and beyond. [note Martin Gysler]

 

Social networking is the #1 activity online. Even though Google gets the most visitors, Facebook is where most of us are spending our time. And it’s not just about Facebook anymore. We are spending a lot of time on LinkedIn, YouTube, Tumblr and Twitter. While there are some clear major players in the social space, the social media universe continues to expand and 2011 was a banner year for the idea of an "Interest Graph."

 

In 2011, we saw Google launching Google+ and Pinterest grewing at an astounding rate. Facebook launched "Timeline" and "frictionless sharing" with partners like the much anticipated Spotify. Facebook also acquired design companies and the team behind Gowalla, showing the company’s intent to provide a consistent experience across devices and becoming a more prominent player in the mobile space.

 

Read more: http://www.slideshare.net/socialnerdia/the-state-of-social-media-and-social-media-marketing-in-2012-10743590?from=ss_embed


Via Martin Gysler
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Rescooped by John van den Brink from Allround Social Media Marketing
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The Best Blog Growth Strategy is to Say Thank You … a Lot!

The Best Blog Growth Strategy is to Say Thank You … a Lot! | AtDotCom Social media | Scoop.it

Everyone is looking for the best strategy for growing a blog. Is it SEO? PPC? CPV? Guest posting? Twitter? Facebook? CommentLuv? Networking? Attending conferences? Writing great content?

 

The list goes on—I could fill a page if I had to, and I’ll bet that you could, too.

 

Every one of these strategies will work for some people, and some of these strategies will work for most people.

 


Via Martin Gysler, Mike Barnes
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aa5e79ea-f1bb-4cd1-a672-1bcd8927194b's comment, November 20, 2011 9:57 AM
Love this - thank you for sharing it!
Martin Gysler's comment, November 20, 2011 2:01 PM
You're welcome... aa5e79ea-f1bb-4cd1-a672-1bcd8927194b... ;-)
Rescooped by John van den Brink from SOCIAL MEDIA, what we think about!
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How To Get Your Name On Google

How To Get Your Name On Google | AtDotCom Social media | Scoop.it

So you’ve set up a blog. Now you are churning out great content, connecting with your readers, networking with other bloggers, building a list, and even providing excellent value to your subscribers.

 

How’s your bank account looking?

 

Still not improving much?

 

Why not? Why are your leads buying, but not from you?

 

Let’s look at the same situation from a different angle: you are a brand new subscriber to my list.

 

You don’t really know me all that well yet, but starting to get some information from me and like what you see so far.


Via Martin Gysler
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Rescooped by John van den Brink from SOCIAL MEDIA, what we think about!
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The Impact of Influence on Social Media Measurement

The Impact of Influence on Social Media Measurement | AtDotCom Social media | Scoop.it

Marketers have begun to map how Social Media influences the sales cycle, yet it’s that influence that business executives and marketers struggle with. Blogs, Social Networks, Mobile Check Ins, Product Reviews, etc. all have an impact on the sales cycle. It’s been estimated that 1 word-of-mouth conversation has the impact of 200 TV ads but there’s an evolving threat to the purchase decision beyond simple social commentary....


Via Shirley Williams (appearoo.com/ShirleyWilliams), Martin Gysler
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Rescooped by John van den Brink from SOCIAL MEDIA, what we think about!
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7 Tips To Maximize Shares of Your Facebook Posts

7 Tips To Maximize Shares of Your Facebook Posts | AtDotCom Social media | Scoop.it

Facebook recently changed the way users interact with content on fan pages: any user, including non-fans, can now post on fan page walls and like/comment/share fan page content. In other words, a Facebook user does not have to first like your fan page before they can interact with your content. This is a good thing!

 

Since this change, the emphasis has shifted slightly from gaining more likes (fans) to increasing the number of shares on each piece of content. When you craft your fan page updates in a manner that naturally inspires fans and their friends and visitors to your page to share with their networks, you set in motion ripples of viral visibility. Basically, free additional exposure...


Via Martin Gysler
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John van den Brink's comment, December 14, 2011 12:15 PM
Thanks again! Great scoops everyday.
Martin Gysler's comment, December 14, 2011 3:18 PM
You're welcome John! I'm glad that you like my scoops and that they are useful for you. Cheers! Martin
Rescooped by John van den Brink from SOCIAL MEDIA, what we think about!
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Social Media Optimization and Conversion on Facebook | Outspoken Media

Social Media Optimization and Conversion on Facebook | Outspoken Media | AtDotCom Social media | Scoop.it

You’ve heard it a thousand times—social media is about engagement and building relationships. But that doesn’t mean you can’t use it to build your business. In fact, if you’re not using social media to increase conversions and meet your business goals, well, you’re missing out. Big time. Brian Carter and Kate Buck will explain how to get into it, and what you can get out of it.

 

Moderator Joanna Lord first introduces Kate Buck, who she says often fills her Twitter stream with great information, so we’re in for a treat.

 

There’s a million things she could talk about, but she’s going to be nitpicky about optimizing profiles for driving traffic, search purposes, etc. She’s going to walk us through her new client setup process...


Via Martin Gysler
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Rescooped by John van den Brink from SOCIAL MEDIA, what we think about!
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How Much Should I Charge for My Freelance Services?

How Much Should I Charge for My Freelance Services? | AtDotCom Social media | Scoop.it

Congratulations and welcome to the exciting world of working for yourself. Putting a price on your services is one of the biggest challenges freelancers face. You don't want to set your rate so low that your business won't thrive, and it'll be hard to raise rates later when your business becomes more established, but you also don't want to set them so high you scare off clients. Here's some advice on establishing what to charge. Whip out a pencil and paper, because we're going to be doing some math.


Via Martin Gysler
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Rescooped by John van den Brink from SOCIAL MEDIA, what we think about!
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The 10 Questions Every Content Creator Must Ask

The 10 Questions Every Content Creator Must Ask | AtDotCom Social media | Scoop.it

There are some things you must get out of every interview.

 

There is no doubt that you want to get a great quote, pull out an amazing insight or get the person you're covering to say something that they have never said before (I smell exclusive!), but none of that matters if you make a mistake when it comes to the raw facts about who you are featuring. Over the course of my career, I've had the pleasure of being on both sides of the content creation fence: some days I am the person conducting the interview, and on other days, I am the subject matter. I've had countless instances where my name is spelled wrong, my title is wrong, the company I work for is not written correctly or they explain my role inaccurately. In fact, there have been multiple instances where multiple inaccuracies were present. Yes, the old adage, "the only bad press is an obituary," still very much rings true, but all credibility is lost if you don't get the basics right.


Via Martin Gysler
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