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9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis

9 Ways to Improve the Signal to Noise Ratio on Twitter - Brian Solis | AtDotCom Social media | Scoop.it

Yes it's a fact... we live in an overloaded information stream! Brian Solis gives us an interesting point of view about this matter. [note mg]

 

Even at 250 million Tweets per day in addition to the updates across Facebook, Google+, Pinterest, and every other feed that we willfully subscribe to, information overload is in of itself a fallacy. But the feeling the overload of information is very real and a reflection of our inability to pull the levers necessary to decrease noise and improve signal. Doing so, requires some very blatant actions that don’t simply reduce the volume of the information we don’t care to see as often, it requires disconnecting from human beings. Whether we’re severing ties with individuals or those representing an organization we once supported, it’s emotional. It’s an action that carries an element of guilt knowing that at some point, our action will cause an incremental blow to the psyche of the individual we’re unfollowing.

 

I know…so what right?

 

Read more: http://bit.ly/J87l5N


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10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value

10 Steps To Curate Your Social Media Content With Scoop.it for Increased Value | AtDotCom Social media | Scoop.it

If you want learn more about social media curation and/or start your own scoop.it you should read this excellent and detailed blog post from Shirley Williams. [note mg]

 

Are you asking the following questions: “What is social media curation?” and “How does it add value?” Are you like many business owners trying to get your head around curation and the associated benefits? Well I have come to realize, you are not alone!

 

In an earlier post I defined curation. In this post I would like us to revisit that definition and share how value can be gained by demonstrating how to use Scoop.it.

 

Reminder of What’s Social Media Curation?

 

With the exponential growth of social networks and blogs, the amount of information on the internet can be overwhelming and time consuming. Consequently, the role of the social media curator has become increasingly more attractive. Social media curation is when you filter, select, review and reposition quality content on the web for a specific audience and/or topic...

 

Read more: http://bit.ly/IRXDad


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angel Graham's comment, May 8, 2012 6:45 PM
These are all very good things. I do some already. Some I need to implement. Thank you.
Martin Gysler's comment, May 9, 2012 5:17 AM
You're welcome Angel. I'm glad if you learned something new to improve your know-how!
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LinkedIn Groups – How to Encourage, Entice, Engage! » Linked Into Business

LinkedIn Groups – How to Encourage, Entice, Engage! » Linked Into Business | AtDotCom Social media | Scoop.it

Wo Hoo an amazing must-read post [note mg]

 

The most complete guide you can get for LinkedIn groups without buying my book!


It’s Tuesday again – so time for another blog and #LinkedInChat. This week we are going to look more closely as groups. How to use them to Encourage, Entice and Engage with other LinkedIn members.

 

My first challenge today is to take my 40 page chapter on Groups and refine it into a few highlights you can use to really explode your group experience!

 

Group engagement is one of the best ways I know up to start building strategic relationships. The nice thing about a group is that even if you are not connected with another member, you can still send the messages to that member. 

 

Read more: http://bit.ly/IlW1BP


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The Word Nerd Content Marketing Checklist | Outspoken Media

The Word Nerd Content Marketing Checklist | Outspoken Media | AtDotCom Social media | Scoop.it

Maybe you’ve been distracted lately by Tupac’s hologram stealing the show at Coachella, but if you’ll allow me, I’d like to turn the conversation to content marketing for a moment. Okay, maybe a few moments—get comfy. From the bold strategy Coca-Cola shared with the public, to debates over whether content marketing sucks, content marketing has captured quite a bit of Internet attention, and it doesn’t seem to be letting up.

 

But one thing I’ve noticed is most people are focusing on the marketing part, and not so much on the content part. The general consensus is that quality content is the way to high rankings, traffic, and conversions. But while I’ve read a lot of posts that say you need quality content, I haven’t seen many that outline exactly how to create it. There seems to be a disconnect between copywriting advice, and content marketing how-tos. So let’s connect those dots.

 

Read more: http://bit.ly/HW3YDc


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A Three-Step Process to LinkedIn Communication Success

A Three-Step Process to LinkedIn Communication Success | AtDotCom Social media | Scoop.it

Get Organized and Be More Effective on LinkedIn

Successful communications on LinkedIn can come down to this three-part process.

Create a LinkedIn Checklist Create a Communications Calendar Schedule Your Communications

LinkedIn Expert Advice:

Create a LinkedIn Checklist of Daily Updates and Posts

The first thing you are going to want to do is create a checklist for your daily communications. You can use any number of tools that come with your computer, or make your own checklist.

A simple, easy and popular checklist tool you might use for your PC is RTM (Remember The Milk) http://www.rememberthemilk.com/ This is one of the most popular checklists around because it is intuitive and easy to use.

Read more: http://bit.ly/I2Konq


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John van den Brink's comment, April 19, 2012 2:41 PM
Thanks for sharing
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Semantic Keyword Grouping – Improving Quality Score With Relevance | WordStream

Semantic Keyword Grouping – Improving Quality Score With Relevance | WordStream | AtDotCom Social media | Scoop.it

Semantic Keyword Grouping is a very important topic for anyone who wants to put everything on his side. Whether you are active in the marketing, sale or any other field, what counts are the visits to your blog and / or website. Maybe this tool can help you in your effort. [note mg]

 

I've published another post about semantic research on my Social Media topic here: http://bit.ly/Jw2OJB

 

Group keywords semantically and see important PPC results like improved relevance, a better quality score, and a stronger click through rate with WordStream.

 

Grouping keywords semantically is the key to a successful, well-organized pay-per-click ad campaign. But what exactly is semantic keyword grouping? It's the process of organizing keywords into small, manageable groups according to semantic relevance. In other words, keywords that share a high degree of meaning or intent are gathered together in segments.

 

Read more: http://bit.ly/HJwiU8


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How to Make a Tweet This Link | Social Media Sun

How to Make a Tweet This Link | Social Media Sun | AtDotCom Social media | Scoop.it

That could be very interesting to know how do that. [note mg]

 

Have you seen those pre-written “tweet this” links and buttons that some websites use to make sharing a tweet much faster, and give additional control to the website that created it? I’m going to show you how to make a Pre-Formatted Re-Tweet Link or Button. When a user clicks on it they will be taken to their Twitter account with your message already filled in. All that is left for them to do is send the tweet! It’s useful in several situations, and isn’t the same as the stock Twitter Re-Tweet button.

 

Twitter is becoming known as the place to get news before it even becomes news. Getting news before everyone else has made it a premiere place to look for content, which by default has made it a premiere place to share content.

 

Read more: http://bit.ly/IXVoyW


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John van den Brink's comment, April 15, 2012 3:59 PM
Thank you Martin!
Martin Gysler's comment, April 16, 2012 4:39 AM
It's my pleasure John, have a great week!
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Manage Your Time to Reap Bigger Profits – A Freelancers’ Guide

Manage Your Time to Reap Bigger Profits – A Freelancers’ Guide | AtDotCom Social media | Scoop.it

The difficulty when you're a freelancer, may be the organization of your time. here is an excellent article on the subject which gives many ways to stay on track. [note mg]

 

Freelancers are those who work from their own comfort zone: be it home or a public café, they can work from any space of their choice. Freelancing, therefore, comes with many advantages, such as flexibility of working space and environment, flexibility of time, and so on. However, many responsibilities come with your decision to freelance.

 

When you work in an office, everything is arranged for you, including your system and timelines, but when it comes to freelancing you need to handle all these responsibilities. Being a freelancer sounds easy and is tempting along with its striking benefits; but it is not as flowery as it seems.

 

Read more: http://bit.ly/HSWdZ8


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Plan on a #SocialMediaFail | Social Media Explorer

Plan on a #SocialMediaFail | Social Media Explorer | AtDotCom Social media | Scoop.it

Nowhere do the mistakes, poor practices and questionable judgement of individuals, organizations and brands get exposed with such glee as they do in the sphere of the social web. It’s no wonder some CEOs or senior decision-makers entrusted with the stewardship of brands break out in a cold sweat at the simple mention of the words “social media.”

 

Mark Schaefer wrote a great post about Negativity Bias as it relates to the social web and how this phenomenon has created a playing field rife with PR land mines for anyone active in the space. Schaefer sparks dialogue at the end of his post by posing the following question:

 

“In a world where Negativeity Bias is gasoline on a viral fire, and one misstep can overwhelm years of positive work cultivating raving fans, why would anybody take a risk on the social web?”

 

Read more: http://bit.ly/HYPJHs


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Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine

Without The Right Message, Twitter Is No Better For Your Brand Than A Fax Machine | AtDotCom Social media | Scoop.it

A great lesson in humility... I think this article touches the major problem of social media, too much blah blah and personal promotion and not enough real useful information for all. It's to each of us to finding the right ratio between the two... I have an idea about that, and you? [note mg]

 

Why brands have this endless fascination with social media is one of the more fascinating phenomena in business today--especially since many are missing the one key ingredient that, if ignored, will turn their most choreographed efforts into social media hell.

 

When it comes to branding and the ever-changing social media phenomenon, you’re not a mushroom. In other words, you shouldn’t be kept in the dark and fed a pile of...well, you get the idea.

 

Every once in while, a certain business mania surfaces. As you saw in the video above, history is filled with these blips: The telephone. Radio. TV. The fax machine. The Internet. And now social media. Within social media, it splinters further--it seems like there’s always a shiny new network. Before Pinterest, there was Google Plus. Before Google Plus, well, you know the drill. And on and on.

 

Read more: http://bit.ly/xJdwb5


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John van den Brink's comment, March 16, 2012 3:41 PM
Martin, thank you for this one! Great weekend
Martin Gysler's comment, March 16, 2012 5:31 PM
I'm glad you like it John!
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Mastering The Uncomfortable Art Of Personal Branding

Mastering The Uncomfortable Art Of Personal Branding | AtDotCom Social media | Scoop.it

The personal branding should be a central concern of everyone today. Indeed, being active on social media, this aspect is increasingly important ... think about it [note mg]

 

Whether interviewing for a job or making a presentation, weaving a strong personal narrative could be the one thing that keeps you on top. Here are a few tips to turning on your personal branding story without turning off your audience.

 

I was recently chatting with an up-and-coming professional speaker about some of the best presenters I've seen on stage. I immediately launched into an unplanned sales pitch for Gary Vaynerchuk, or Gary Vee, as many of us know him online.

 

Read more: http://www.fastcompany.com/1823437/mastering-the-uncomfortable-art-of-personal-branding


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5 Ways Writers Can Break Out of the Tired Old Social Media Box

5 Ways Writers Can Break Out of the Tired Old Social Media Box | AtDotCom Social media | Scoop.it

The social media world is changing daily. In other words, we must be alert and aware of the new tools that could support us in our approach. This interesting article speaks about some "new" tools that can also help us to go towards to success. [note Martin Gysler]

 

It’s time to teach that old dog some new tricks.

 

That old dog I’m referring to is social media.

 

Sure, you’re already blogging, and on Twitter, LinkedIn, Google+, Facebook, and more. Great.

 

But I’m telling you — there’s more to social media than meets the eye. The final chapter on social media hasn’t been written.

 

When I kicked off my writing business in April, I decided to use social media my way.

 

I approached these overused networks as if I’d never heard of them. I made my own rules. I set different expectations. You could say I wrote my own chapter on social media marketing.

 

Read more: http://www.copyblogger.com/creative-social-media/


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6 On-Page SEO Strategies That’ll Boost Your Rankings

6 On-Page SEO Strategies That’ll Boost Your Rankings | AtDotCom Social media | Scoop.it

If you’ve been around the SEO world for any amount of time, then you are probably pretty familiar with the basics of SEO. You know to do good keyword research and you have to do on-page optimization.

 

Sometimes, though, that on-page optimization can go to a deeper level than just making sure your meta tags are filled out… and you can go to that deeper level without having to be a veteran SEO.

 

Here’s how:

 

Tactic #1: Search for synonyms using Google

The use of synonyms in creating an SEO plan for your blog or website is pretty common. Finding those synonyms is not always easy or done properly.

 

I think the best way to search for these terms is to use Google. The reason is you get to see not only the synonyms but how they are ranking in competitors pages....


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John van den Brink's comment, January 8, 2012 10:03 AM
Thanks Martin for another great post!
Martin Gysler's comment, January 9, 2012 5:33 AM
I'm glad you like it John. Have a great week!
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Twitter Background Design How-To and Best Practices

Twitter Background Design How-To and Best Practices | AtDotCom Social media | Scoop.it
Check out this overview of best practices to stand out from the crowd with your Twitter theme and follow the tutorial to create your own profile from scratch.

 

With Twitter quickly becoming the hottest site to be seen on, everyone wants to stand out from the crowd. There has already been a range of quality designs showcased on various sites, which has shown an emergence of trends such as the ‘sidebar’. Let’s take a look at some of the best practices around Twitter background design and get to work creating our own.

 

We all recognise the default blue Twitter background right? It’s not a bad design, it’s clean and trendy but it doesn’t stand out when the majority of Twitter users also have the same look. Furthermore, if you’re keen to achieve more followers, removing this background would probably help out by showing that you’re an active user, or if you’re tweeting on behalf of your company or service, it helps prove that you’re not a spammer.

 

Generally speaking, there are three main approaches when it comes to creating your Twitter background (other than a boring solid colour!):

 

Read more: http://bit.ly/KoEvz4


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John van den Brink's comment, May 17, 2012 1:11 PM
Thank you Martin.
Martin Gysler's comment, May 17, 2012 3:22 PM
You're welcome John, I'm glad you like it!
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Living Self-Employed Online: The Manual They Forgot to Give You

Living Self-Employed Online: The Manual They Forgot to Give You | AtDotCom Social media | Scoop.it
February 1st, 2009, was a very memorable day for me. It was the day I arrived back at my family home in Newcastle, England, to start working for myself full-time.

 

I had just left a job which for the previous two years saw me working with companies like Nissan, Hewlett Packard and Land Rover as their social media manager. My position in the rat race was actually an awesome one, but it was nothing compared to being my own boss.

 

As some people here don't care about making their living from the internet, I understand that this post will not be for everybody. However, if you've just made the leap to working for yourself, currently run your own business, or you're looking to make your money online in the future, this article may be just what you need.

 

13 Lessons from 18 Months of Self-Employment...

 

Read more: http://lifehac.kr/K0q99M


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12 Ways to Become a Recognized Expert

12 Ways to Become a Recognized Expert | AtDotCom Social media | Scoop.it
Getting quoted, giving speeches and writing articles are great ways to market your business.

 

As we measure the degree of damage, or more precisely, reduced revenue and increased costs from the downturn, advertising spending tends to be one of the first cuts owners make. Yet this may be a great time to expand marketing to take a share of the market away from your competitors.

 

The key is marketing without little or no money through efforts like community engagement, referrals or sending a press release to local media. Another method is becoming a recognized expert who is called upon by media and other outlets to speak, write and lend your expertise.

 

Read more: http://bit.ly/HYGw8U


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Social Media Time Savers: 4 New Productivity Tools and How to Use Them | social media tools | Social Media Consulting - Convince & Convert

Social Media Time Savers: 4 New Productivity Tools and How to Use Them | social media tools | Social Media Consulting - Convince & Convert | AtDotCom Social media | Scoop.it
4 new social media productivity tools reviewed and analyzed. Each can save you considerably time and hassle when you're producing or curating content.

 

As Jay mentioned in his post yesterday, there’s a serious influx of information out there, plus an increasing urgency to get things done better and faster. It can be overwhelming to stay up on what’s happening in the world while also tending to your day job. Between our new newsletter, the One Social Thing, and the handy tools below, we hope to give you enough time- and sanity-saving techniques so you can go home at 5pm, be with your family, and even take up a hobby.


While a few of these tools can be used solely as a creative outlet, they can also serve as a way to harness creative energy that can be put toward your content marketing efforts so you can maintain a cohesive, high-quality, and consistent strategy.

 

Read more: http://bit.ly/IBydM1


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John van den Brink's comment, April 19, 2012 3:29 PM
Martin, thank you for this one. More tools to discover :)
Martin Gysler's comment, April 19, 2012 3:45 PM
Yes John, every day we discover new tools, it's an amazing world :)
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Your Place in the Marketing Mix | Outspoken Media

Your Place in the Marketing Mix | Outspoken Media | AtDotCom Social media | Scoop.it

As Internet marketing consultants, I’m sure we’d all agree SEO is a vital part of a successful marketing strategy. Online visibility is essential for both branding and conversions. But I think because we are passionate about what we do (and therefore, perhaps a bit biased,) we can lose sight of the fact that SEO and Internet marketing are not the only ingredients in our client’s marketing mix. Print advertising, radio and TV commercials, e-mail marketing, direct mail – for most businesses, these forms of marketing are still heavily used.

And really, in many cases, they should be. We might all like to think that online is the single best way to reach our client’s audience, but depending on their product or service, that might not always be the case. My job as a Marketing Coordinator in real estate taught me the value of multi-channel marketing, and how different channels spoke to different demographics.

Read more: http://bit.ly/HQlRDn


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Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? | Social Media Today

Is Your Content Worthy of a Like, Share, Pin, Retweet, Google +1? | Social Media Today | AtDotCom Social media | Scoop.it

This is a question that each person active on social media should ask himself a day or another. Have you ever thought? [note mg]

 

How many hours have you spent adding buttons, gadgets and widgets to your new blog or website? You research the right tools, share buttons, share bars, analytic tracking tools and more. You install them with a hope and a prayer that someone somewhere is going to use them.

 

However, unfortunately many business leaders find they don’t get used. The share buttons sit on their site with the lonely zero or default +1. Chances are your pocket book or wallet might be feeling a little lonely too.

 

What if you took the same time you spend on the share bars, share buttons and tools and instead first focus on something worthy of a share? I know it sounds like a crazy concept because after all it’s far easier to focus on the bright shiny objects, geeky tools and data analytics.

 

Trust me, I am a data junkie and could literally spend all day helping my clients dig into the heads of their target audiences with a goal of embedding their brand in their brains!

 

Is your content worthy of a share?

 

Read more: http://bit.ly/HNNTN5


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Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community

Measuring Social Media: A Step-by-Step Guide for Newbies | Business 2 Community | AtDotCom Social media | Scoop.it

In recent posts, I have taught our readers how to grasp the basic concepts required for monitoring and managing social media so they can be more effective in marketing their businesses on these channels. As the last in my three-part series, this post discusses how to measure the information received through the first two processes to provide actionable insight required to carry out successful, long-term social media strategies.

 

In earlier posts, I explained how to develop a social media strategy and carry it through and how to track social media efforts and reach your benchmarks. Your strategy should include your social media goals, determined by analyzing your business to decide what you want and are able to achieve through social media and what you are able to offer your audiences as well as other businesses to understand what they are doing successfully so you can compete.

 

Read more: http://bit.ly/HODU9K


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Is Google+ a Ghost Town? 5 Reasons That Will Change Your Mind

Is Google+ a Ghost Town? 5 Reasons That Will Change Your Mind | AtDotCom Social media | Scoop.it
Google+ is getting flack for low average time on site numbers, but what do these truly symbolize? And do they really matter?

 

So with Google+’s new redesign and several articles that have appeared highlighting how Google+ is “dying,” maybe we should reflect on what Google+ is doing right, with perhaps the pundits looking at it through the wrong lens?

 

What if Google+ never needed to be Facebook, but rather exist as something more?

 

So you’re on Google+, and you think it’s a ghost town because your friends aren’t on it?

 

Well, what if I told you none of that mattered?

 

What if I told you, you could see what you really wanted to see; interact with what/who you really wanted to interact with; and group those interests and engagements into categories and subjects?

 

Well here’s five reasons how Google+ can make you forget that your friends aren’t here, while still being amazingly useful, interesting and engaging. It’s more than a social network.

 

Read more: http://bit.ly/HyctQS


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How To Send A Power Tweet That Increases Engagement by 400%

How To Send A Power Tweet That Increases Engagement by 400% | AtDotCom Social media | Scoop.it
There is a Twitter tool that synergizes, feeds and enhances the Twitter and Blogging ecosystems that promises to make your tweets live longer and as a marketer and a blogger that sounds like something I may be "very" interested in!

 

The web is a seething mass of people sharing on social networks such as Facebook, Twitter and YouTube and they are monster networks with hundreds of millions of participants that drive billions of shares and tweets.


It is estimated that every 20 minutes on Facebook, 1 million links are shared and each month 30 billion pieces of content are posted.

 

On Twitter this hyperactivity continues with 1 billion tweets shared every week.

 

Underneath these social media giants sits secondary and tertiary social networks and applications that feed off their activity. These platforms provide niche communities with places to play, share and explore in an ever changing landscape of ecosystems that tempt you with features and tools that are designed to engage you and addict you.

 

Are You a Hyper Active Social Media Participant?...

 

Read more: http://bit.ly/H3cxwo


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10 Effective Ways To Use Social Media

10 Effective Ways To Use Social Media | AtDotCom Social media | Scoop.it

Social Media doesn’t have to be just about status updates, mobile check-ins and what you’re having for lunch. It’s definitely much more than the number of Fans or Followers you have.


Broadcasting can work when done in the right way, but engage