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Lessons In Love From Starbucks CEO [VIDEO]

Lessons In Love From Starbucks CEO [VIDEO] | AtDotCom Social media | Scoop.it

Via Martin (Marty) Smith
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Kristine Putt's comment, August 10, 2013 1:24 PM
Is Starbucks in contradiction with "Love is the killer app" by advocating "Bring your gun to Starbucks day?" Does this move pose the question of brand integrity? What do they stand for, love or packing heat? To me, these seem to be conflicting brand personalities. http://mashable.com/2013/08/09/bring-your-gun-starbucks/
Martin (Marty) Smith's comment, August 10, 2013 3:15 PM
My read on the guns at Starbucks is NOT that it is a brand event as much as a brand kidnapping by gun advocates. I don't see guns as consistent with Schultz stands on other issues and the over (what they stand to gain) is so tiny compared to the under (what they stand to lose) it feels like a brand kidnap more than anything Starbucks is behind. If Starbucks is saying Starbucks = support for guns then I stand corrected and your read is correct (DAMAGE). It just felt like a kidnap to me on reading the piece and any brand can be kidnapped at any time by anyone. Most strong brands, and I would put Starbucks in this group, bounce back since the overall truth wins out in the end (despite the kidnap).
Kristine Putt's comment, August 10, 2013 4:06 PM
Yes, you're right. It does sound like a brand "kidnapping." Although, in an effort to protect its own reputation, I'm kind of thinking that it would be wise for Starbucks to "just say no" to this group - meaning, anyone coming in with a gun strapped to their sides would be 86'd. Imagine if something really terrible happened as a result of this "kidnapping" and Starbucks as faced with an upward battle to repair their brand reputation, all of which could have been easily avoided by simply not catering to the gun group. Not being negative, just looking at the possible outcome and weighing the risks. If it were my brand? No way, not a risk worth taking. Having said all this, absolutely love the original philosophy Starbucks was built on! I believe more brands are learning to embrace an empathic business platform. I hope so anyway :)
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The 10 Questions Every Content Creator Must Ask

The 10 Questions Every Content Creator Must Ask | AtDotCom Social media | Scoop.it

There are some things you must get out of every interview.

 

There is no doubt that you want to get a great quote, pull out an amazing insight or get the person you're covering to say something that they have never said before (I smell exclusive!), but none of that matters if you make a mistake when it comes to the raw facts about who you are featuring. Over the course of my career, I've had the pleasure of being on both sides of the content creation fence: some days I am the person conducting the interview, and on other days, I am the subject matter. I've had countless instances where my name is spelled wrong, my title is wrong, the company I work for is not written correctly or they explain my role inaccurately. In fact, there have been multiple instances where multiple inaccuracies were present. Yes, the old adage, "the only bad press is an obituary," still very much rings true, but all credibility is lost if you don't get the basics right.


Via Martin Gysler
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