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Rescooped by John van den Brink from Curation, Social Business and Beyond
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What is Influence Marketing and Why is it So Important to Your Business

What is Influence Marketing and Why is it So Important to Your Business | AtDotCom Social media | Scoop.it
The reason people say, "it's not what you know, it's who you know" is that human relationships are essential for getting things done. P

Via janlgordon
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janlgordon's comment, November 15, 2013 3:41 PM
John van den Brink, Thank you!
Kimberley Vico's curator insight, November 27, 2013 6:39 PM

Your definition to Influence Marketing...!

internetdoctor's curator insight, March 7, 9:35 AM

This is a bit of an over-simplification when it comes to influencers and marketing.  Identification of the influencer is an extremely difficult task, but getting the influencer to influence for you and your business...ahhh...that may friends is the "Holy Grail".  

Rescooped by John van den Brink from Better know and better use Social Media today (facebook, twitter...)
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Social Influencers: Digital Marketing’s Most Overlooked Resource

Social Influencers:  Digital Marketing’s Most Overlooked Resource | AtDotCom Social media | Scoop.it

It is hard to believe that in a digital world where people are so connected, it still seems to be completely difficult for businesses to use that to their advantage to more efficiently maximize their ROI. Companies continue to spend on banner ads instead of on the people who can really make a difference in the way people purchase.

 

This infographic should help researchers and advertisers see what great potential there is in the power of social media and general online influence. Bloggers, tweeters, and Facebook champions really can be wise investments; read more at the article link.


Via Lauren Moss, Mau
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Retro Social Media's curator insight, May 15, 2013 1:13 PM

Great read..

Athena Catedral's curator insight, May 16, 2013 5:58 AM

It's about time to leverage social influencers and how they impact purchasing decisions & even brand advocacy

gillkelley's curator insight, May 31, 2013 4:09 AM

Some useful stats here!

Rescooped by John van den Brink from Curation, Social Business and Beyond
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What's the Real Truth About Social Scoring and Peer Influence?

What's the Real Truth About Social Scoring and Peer Influence? | AtDotCom Social media | Scoop.it

This piece was written by Geoff Livingston.  In today's online world social scoring systems like the new Klout matter, unfortunately. For example, some jobs are tied to scores now


 What's The real truth?  


When real researchers parse influence: they found true influence comes from those who are closest to us in our on and offline social networks, our peers".


As the old adage goes, "You are who you hang out with".


**Peer pressure influences us more than a person with a high Klout score. It's when peers start discussing an idean en masse that they feel safe in discussion that often leads to action.


What about the influencer, the big time blogger you ask?


**they may be communication channel for ideas, and their take on those ideas can sway loyalisst fans who serve as peers.


**Generally, their writings serve as a credibility point for readers, just like Consumer Reports and nothing more


**True meaningful interactions beyond social platitudes don't scale after a certain point.


**Dunbar's theory which states that an individual can only sustain stable social relationships with a community of approximately 150 people.


**Applied, it’s not that a person can’t have more friends than 150, but the more relationships someone maintains they become increasingly superficial.


We choose to be Influenced


**By choosing our friends, we're also choosing to be influenced by their ideas, beliefs and behavior systems. Often their ideals are close to or similar to ours before we spend time together


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read article and see video here: [http://bit.ly/NW7OMt]


Image by Eyesplash


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Karin Sebelin's comment, August 21, 2012 10:21 PM
".......but the more relationships someone maintains they become increasingly superficial."

Interesting to think about - thank you!
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How to Understand, Identify & Engage with Social Influencers [Infographic]

How to Understand, Identify & Engage with Social Influencers [Infographic] | AtDotCom Social media | Scoop.it

I chose this infographic and article from Blackbaud because it helps you go from social media to social business. It was written for non-profits but it definitely applies to any business as well.


By understanding how to evaluate people by their degree of influence and their ability to help change behavior in others can be invaluable to you and your organization.


**It's also important to use this information to understand how you and your organization fit into this mix. They say knowledge is power, once you have a clearer picture, you can shift what you're doing and take your business or cause to the next level for greater results.


Intro:


"Understanding the Value of Your Social Media Influencers: How to Identify and Empower Those Who Can Engage an Entire Community!

(Download the White Paper Today!)"


Here are some highlights:


**Learn how to use the information your consitiuents are sharing to attract more people to your mission, campaign.


**Learn how to analyze your database and assign social scores to engagers that represents their ability to interact with and influence others across their online networks


**Based on the social score you assign to these individuals, you can then segment them into one of four categories, each of which plays a diferent role on social networks, relevant to your business


Here are the categories:


Key Influencers - They have a powerful impact not only the people they know but also others they don't know. Their posts are widely spread and shared by more people than many other people

art


Engagers - These people have well-established social networks and are strong influencers of people they know personally


Multichannel Consumers - They enjoy keeping up with social media conent and occasionally participate. Their influence is not a dominent part of their persona


Standard Consumers These engagers read and watc updates more than they create new content or make comments. They are more influenced by family and friends.


Selected by Jan Gordon covering "Content Curation, Social Business and Beyond"


Read article and see infographic here: [http://bit.ly/N4a2Km]


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Rescooped by John van den Brink from Social Media Butterflies
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Find the True Twitter Influencers in Any Niche or Location with Twtrland

Find the True Twitter Influencers in Any Niche or Location with Twtrland | AtDotCom Social media | Scoop.it
A simple way to browse the social web

Via Robin Good, Robin Martin
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Jeff Domansky's curator insight, July 1, 2013 2:17 PM

Anyone looking to develop an influencer marketing strategy will find Twtrland very helpful and very inexpensive. Robin good provides his assessment.

Elia Morling's comment, July 1, 2013 5:20 PM
Thanks Robin, this is actually one of the better tools I have tested in this nische
Robin Good's comment, July 1, 2013 5:24 PM
Good Elia, I am glad you find it useful.
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Do You Know How Social Currency Influences Behavior?

Do You Know How Social Currency Influences Behavior? | AtDotCom Social media | Scoop.it
Conversation Agent quotes on Influence from Valeria Maltoni It's the age of the connected customer and people are now comfortable using technology to share -- privately or in public.


Here are some highlights:


How social currency influences behavior


**Social influences include peer pressure and social exchange. The latter is stronger than an economic motive.


**Most human interactions consist of an exchange of value. From a psychological standpoint, actions like sharing signal desire for self expression, need for validation, and social status recognition, and also simply altruism and affinity with a group or cause.


**Both social influences are amplified in public settings.


Psychologist Robert Cialdini documented six principles of ethical persuasion:


**social proof


**authority


**affinity


**commitment


**consistency


**reciprocity


Selected by Jan Gordon covering "Curation, Social Business and Beyond"


Read full article, see slideshare, images here: [http://bit.ly/VySDuu]


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Thomas Wooldridge's comment, April 19, 2013 7:17 AM
social Proof.. It is what we all seek
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7 Ways to Find, Engage & Leverage Powerful Influencers

7 Ways to Find, Engage & Leverage Powerful Influencers | AtDotCom Social media | Scoop.it

This piece was written by Belinda Stinson for Jeff Bullas's blog


Jan Gordon: My commentary


This is one of the suggestions that was mentioned in tis article but I can't stress this enough, it should be #1


After you've discovered who the right influencers are, always look for ways you can sincerely contribute to them that is meaningful, then find ways to leverage the relationship and make it a win/win for both of you. 


Intro:


 "if you want to grow your business, you need to know who the influencers are in your field, learn from their expertise and build a productive professional relationship with them".


Why leverage influencers?:


"Influencers are hubs of information, they have many followers who respect their recommendations and opionions and being featured by them sends a powerful amount of targeted traffic your way - It's good old fashioned word of mouth recommendations on steriods"


Here are a few ways to discover influencers that I personally do myself:


**Twitter Lists - Twitter is a great untapped resource for finding influencers and keep track of what they are posting


**Groups and Forums - These are valuable sources of information.


**Podcasts and webinars - This is a great way to find key influencers - whether it's through interviews, presentations, information products of their own or curated information by others


Here are a few ways to build relationships that I've found very effective in finding influencers in my industry:


**Connect through the social media platforms they use


**Share the posts that are of value to your audience, retweet & quote their content, share, comment and like their Facebook posts


**Help promote what they are involved with, including charity causes, seminars, conferences, publiations and promotions


Selected by Jan Gordon covering, "Curation, Social Business and Beyond"


See full articles here: [bit.ly/Nw9xqY]


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Sterling Dee's comment, August 18, 2012 10:28 PM
you write the best summaries/commentaries, Jan!
janlgordon's comment, August 19, 2012 1:11 AM
Thank you so much Sterling, I really appreciate your feedback!