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Looking for tools to grow your presence on Google+? Check out the list below. Social media is always changing, so new services pop up weekly. As a result, this list cannot be exhaustive. I plan on ...
Via Cendrine Marrouat - www.socialmediaslant.com
It’s about time you give some love to Google+, a social media platform set to attract more people not only because of its new dressed up interface, but also by the recent features added.
Google+ is obviously betting big on photos as it launches its ability to “auto awesome” images uploaded to it. Its mobile app came through with its refreshing updates as well. All in all, it has been a very active month for Google+ and the new wave of features is projected to increase its social networking share.
Now here’s an infographic ready to turn anyone who’s willing to make the jump an instant Google+ savvy user.
Via Lauren Moss, Alessandro Rea, Michael Q Todd
Twitter, Facebook, LinkedIn can be found in the majority of social media management apps. It is with Google+ that things get a little bit more complicated: very few social media tools support it due to some technical challenges.
However, most social media managers would prefer a solution that would allow them posting to all social networks in one place, Google+ including.
In this post, you’ll find reference to all tools that are to date integrated with Google+. We’ll bring small business editions to a special focus and review social tools that (1) support Google+ and (2) the ones you can use for free or under $10 a month.
Via Martin Gysler
Because Google+ content will appear in Google's natural search results, it's important for your local business to have a page of it's own!
Google+ attracted over 100,000,00 users within the first 6 months of its launch and sites with a Google +1 button across their site generate 3.5 times more visits to their Google+ Page than those without the button.
Learn more about how to use Google+ to enhance your SEO efforts in our infographic.
Via Lauren Moss
John van den Brink's insight:
This piece and infographic was posted by Jason Miller for Marketto. The infographic helps you to examine the elements of a successful B2B social marketing campaign. If you're new to social media or need a refresher, this will be very useful.
Understanding each social network and what your business can gain from each one is essential.
It’s a business-eat-business universe and B2B marketers today must utilize social media channels if they want a chance at surviving alone in the deep recesses of space.
**Businesses that understand the importance of adding social elements to their marketing campaigns empower customers and prospects to share with their networks.
**This peer-to-peer word of mouth messaging is highly trusted and very effective in amplifying the impact of your campaigns.
In the following infographic, we examine the elements of a successful B2B social marketing campaign to help you learn how to make your business move at the speed of light.
Selected by Jan Gordon covering "Curation, Social Business and Beyond"
See infographic here: [http://bit.ly/Q0L15N]
Are you looking to use social media to promote your blog?
Sharing your blog posts on social media platforms like Twitter, Facebook, Google+ and even Tumblr can help your content gain significant exposure.
But each social media platform is distinct with different benefits and abilities. You need a simple process to tailor your social sharing to generate as much engagement as you can on each of these platforms.
I selected this piece by Steve Olenski for Forbes because it's good for B2C marketers to see the results of their social media campaigns.
This article is specifically aimed at B2C marketers where their consumers want instant gratification - promotions, giveaways, etc. Having said that, part of the purchasing cycle can include content in some cases depending on what you're selling and who your audience is.
Here are findings of a survey recently conducted by Market Force - a worldwide leader in customer intelligence solutions.
12,000 consumers in the US and UK were asked how they engaged with varying industries via social media: Facebook, Twitter, Linkedin and Google+
Here's what caught my attention:
**81% of US respondents indicated posts from their friends directly influenced their purchase decision
**80% of respondents “tried new things based on friends’ suggestions.”
**78% of respondents said the posts by companies they follow on social media impact their purchases.
**consumers are not all that interested in content but rather want something i.e. a promotion, giveaway, etc. when it comes to social media and their favorite brands.
Are Brands finally "getting it" when it comes to social media?
**They are getting more and more cognizant of the fact that what they post, share and so on can and will impact what the end user does – in this case, make a purchase decision.
**out of the 12,000 who participated 75% were women. This is incredibly significant given the fact that women account for 85% of all consumer purchases
Selected by Jan Gordon covering, "Content Curation. Social Business and Beyond"
See full article here: [http://onforb.es/KQTqAR]
This piece is from socialmediatoday, I selected it because there are some very interesting insights and questions about the future of google+ and their ability to build and maintain a strong social network and community.
Here are some highlights:
**Social networks are fundamentally different from communities
**the two models are commonly interechanged and the fact that they are two very different models is often lost or overlooked
**a community can form within a social network & visa versa it's very difficult for a social network to force or facilitate community and for a community to force or facilitate a social network
**Social networks are interested in community as community tends to generate significant amounts of content
**The reason content is king is because when combined with demographic and behavioral information it provides unmatched opportunities for targeting based on a users digital body language.
**Social network and community operators are essentially the brokers between advertisers and consumers.
**It is at the point these two parties meet that revenue opportunities exist
**‘networked community’ for want of a better term is unchartered waters
**it does provide a myriad of new opportunities and benefits to Google.
**Combine these with Google’s other well-adopted product lines such as Search, Gmail not forgetting the YouTube community and the possibilities begin to multiply.
Curated by Jan Gordon covering "Google+ Watch"
Read full article here: [http://bit.ly/JfV70a]
A few weeks ago, I shared a list of tools to help you make the most of Google+. Quite a few people noticed that a major one was missing: CircleCount. I left out that one on purpose because it deserved an article in itself.
Via Cendrine Marrouat - www.socialmediaslant.com
Why should you use Google+?There are lots of good reasons to pay attention to Google+, but for me it comes down to these three:
Visit the link to find additional insights, resource links, and useful Google+ information.
Via Lauren Moss
Google+ communities are less than a year old but they are becoming an important and powerful feature of Google+. As interest in the social platform has grown so has the number of Google+ communities.
Although you can find more than 100.000 communities on Google+, check out at least those 10 interesting communities recommended by author of this article Steve Rayson.
Ten Google Plus Communities You Should Check Out
The G+ Resource is a community that discusses all things Google Plus, as well as related Google services. It is a great place to start to learn more about G+ or to ask questions.
This is great community run by Jesse Wojdylo. This community is focused on getting the most out of your Google+ account. Everyone is very willing to help each other learn every single facet of Google+, and help each other solve any problems that may come up.
Google Authorship is increasingly important to any content marketing strategy. It allows content creators to connect their content from across the web to their Google+ profiles. This community is the place to keep up to date with developments and news; and to ask questions.
This is a dedicated and active group of moderators keen to make sure this community doesn't turn into a community where there is spam and low engagement. Thus it is a request only community. This community discusses topics related to working in or with social media.
This is a sister community to "Social Media Professionals". The Social Media Strategy community discusses news and business strategies centered around social media. This goes beyond marketing and can include product life cycle management, customer care, HR, market research, and innovation.
This community is focused on how businesses can and do use LinkedIn. I am personally convinced that LinkedIn is one of the other key B2B marketing platforms in addition to Google+ so there is lots to learn here.
This community is focused around an annual event - Content Marketing World. This takes place in September and brings together the largest global group of marketers and content experts. This community acts a forum for discussion open to all those attended and those interested in content marketing.
There is quite a lot of link sharing in this community and less engagement than some of the others but it is useful for the latest news and posts on content marketing and social media.
This is one of many SEO communities on Google+ and a good place to keep up to date and discuss developments.
Finally, this is a community I recently established to explore, share and discuss the latest thinking on B2B marketing with no sales pitches or commercial posts. Anders Pink is a community of B2B marketers and doesn't sell any services. The aim of the community is to curate a set of high quality articles, case studies and resources to support all of us involved in B2B marketing.
Via Ivo Nový
If you're using Twitter or Google+, half a percent of all everything you read can't be found in dictionary. The LOLs, YOLOs and OMGs, the looools and gottas, all are decidedly not according to Webster. And odds are you’ve seen someone misspell separate, embarrass, achieve or surprise.
via Jim Dougherty