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A Vs. B Conversations = Simple Social Enagement via @Moon_Audio via @ScentTrail

A Vs. B Conversations = Simple Social Enagement via @Moon_Audio via @ScentTrail | AtDotCom Social media | Scoop.it
Time for a game of Versus!

Fostex versus Sennheiser... Who makes the best headphones? GO!


Friends at http://www.Moon-Audio.com make the best audio cables in the world. Their cables connect to headphones and earphones and passions run HIGH where people's music and gear are concerned.

See Moon Audio's Fostex vs. Sennheiser Question Here
on.fb.me/1uOFvEv

That link takes you to Moon Audio's Facebook page where use of vs. prompts passionate shares and stories of experience and joy. Great simple idea to promote engagement, garner User Generated Content and learn how your customers really FEEL about the brands you sell.

We are working on a vs. tool for Curagami (http://www.curagami.com ) our marketing tool suite meant to create exactly the kind of community Moon Audio is generating right now thanks to a simple "vs." question.


Via Martin (Marty) Smith
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This week in social media (January 27-31, 2014)

This week in social media (January 27-31, 2014) | AtDotCom Social media | Scoop.it

Here is a quick roundup of some of the latest happenings in the social media world. Facebook Facebook announced the upcoming launch of its new iPhone app. With Paper, you will be able to keep an eye on your News Feed, while also checking out content from emerging voices and well-known publications in more than 12 categories.


Via Cendrine Marrouat - www.socialmediaslant.com
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Gilbert Faure au nom de l'ASSIM's comment, February 1, 4:50 AM
Cendrine, What do you think of the Paper approach? How is it different from Scoop.it or from other curation tools, Pinterest; Paper.li... I don't like for my topics,
Cendrine Marrouat - www.socialmediaslant.com's comment, February 1, 5:44 AM
I think the idea has potential. But we already have Flipboard, so I don't know...<br><br>I won't be able to answer your question, as it will only be open to U.S.-based users.<br>
Mariska Elders's curator insight, February 7, 4:10 PM

Eager to start testing CircleCount's new feature!

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Facebook Finally Breaks Out Mobile Users For Some Countries In Leaked ‘Facebook: The Annual"

Facebook Finally Breaks Out Mobile Users For Some Countries In Leaked ‘Facebook: The Annual" | AtDotCom Social media | Scoop.it
Facebook finally responded to calls for more specific data on monthly active users, daily active users, and mobile MAUs and DAUs by specific country, but only in a eMagazine distributed to its advertising partners, titled “Facebook: The Annual.”...

Via Soraia Ferreira, Mau
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Studies show more than 40 percent decreased organic reach on Facebook - Inside Facebook

Studies show more than 40 percent decreased organic reach on Facebook - Inside Facebook | AtDotCom Social media | Scoop.it
Many marketers and Facebook page admins are reporting that they're seeing an extreme drop in organic reach — and claim it has been going on for months.

Via Cendrine Marrouat - www.socialmediaslant.com, Ivo Nový
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Cendrine Marrouat - www.socialmediaslant.com's curator insight, December 27, 2013 4:16 AM

Official confirmation that the drop in organic reach is huge. 



Comunicologos.com's curator insight, December 27, 2013 12:07 PM

Estudios demuestran que disminuyó más del 40 por ciento el alcance orgánico en Facebook:

Adam Smith's curator insight, January 5, 4:11 PM

This is when you have to start blending traditional advertising and digital marketing so the impact of the decrease in organic reach of facebook isn't so detrimental 

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7 Key Things Every Great Facebook Contest Needs

7 Key Things Every Great Facebook Contest Needs | AtDotCom Social media | Scoop.it
No matter how much time and effort you put into your Facebook contests, you’re simply not getting the results you want. It’s because you are trying to create a generic contest that is supposed to attract all those 1.15 billion Facebook users.

Via Alessandro Rea
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17 Things Marketers Should Delete From Their Facebook Strategy NOW

17 Things Marketers Should Delete From Their Facebook Strategy NOW | AtDotCom Social media | Scoop.it

Now with over 750 million members, there's no doubt that Facebook should be a part of your business' social media marketing strategy. At this point, it's almost insane to think that your own prospects and customers aren't on Facebook, which is why many businesses are realizing they need to create an engaging and valuable Facebook presence for their fans that also serves as a viable channel for generating traffic and leads for their business.

 

But for every business that understands it needs a Facebook strategy, there are just as many businesses that are executing their strategy incorrectly. To make sure you're not falling into bad Facebook marketing practices, below is our definitive list of things businesses should delete from their Facebook strategy...immediately....


Via Jeff Domansky, Philippe Trebaul
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Jeff Domansky's curator insight, August 4, 2013 5:45 PM

Superb advice for better Facebook business pages. Recommended reading for social strategists.

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Do Facebook Friends influence purchase decisions? [Infographic]

Do Facebook Friends influence purchase decisions? [Infographic] | AtDotCom Social media | Scoop.it
This infographic discusses people’s perceptions about the influence of their Facebook friends over their purchase decisions.
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Social Calls-to-Action Work [Infographic] Dan Zarrella

Social Calls-to-Action Work [Infographic] Dan Zarrella | AtDotCom Social media | Scoop.it
For more social media data like this, check out my latest book The Science of Marketing now! Traditional marketers and sales people have known for years
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5 Ways Marketers Can Stay Up to Date on Facebook Guidelines | Social Media Examiner

5 Ways Marketers Can Stay Up to Date on Facebook Guidelines | Social Media Examiner | AtDotCom Social media | Scoop.it
Facebook marketing: Stay current on announcements and blog posts that are written on Facebook marketing so you can create relevant and effective campaigns.


Read more: bit.ly/12gHnHw

John van den Brink's insight:

#5: Follow Social Media and Tech Experts to stay updated!

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Infographic: What You Need To Know About Facebook and Privacy

Infographic: What You Need To Know About Facebook and Privacy | AtDotCom Social media | Scoop.it
While the investment community turns it attention to Facebook’s Q1 earnings Wednesday, regular users of the world’s largest social network are turning their attention to an interesting new infographic highlighting critical information about privacy...
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Sociale netwerksites op de werkvloer [Infographic]

Sociale netwerksites op de werkvloer [Infographic] | AtDotCom Social media | Scoop.it
Wist je dat 75,4% van alle merken tegenwoordig sociale netwerksites voor zakelijke doeleinden gebruikt, en dat 40% dit al meer dan twee jaar doet?...

Via Laurens ten Hagen
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Laurens ten Hagen's curator insight, April 16, 2013 12:28 PM

Platformen als Twitter en Facebookhebben de marketing, sales en de community op een revolutionaire wijze veranderd. Maar op de werkvloer zelf is er ook erg veel veranderd. Meer dan de helft van de bedrijven staat het hun medewerkers toe om toegang te hebben tot sociale netwerksites op het werk, maar toch is er nog een kwart van de bedrijven die toegang tot sociale netwerksites actief blokkeert. De bijgevoegde infographic gaat dieper in op het gebruik van sociale netwerksites op de werkvloer.


#FlowConnection

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Q: Can Graph Search Make You Money? A: YES [Infographic]

Q: Can Graph Search Make You Money?  A: YES [Infographic] | AtDotCom Social media | Scoop.it
Facebook's Graph Search has several uses, such as looking up restaurants in Tokyo that your friends like, or seeing photos that they've posted from San Francisco.

Via Martin (Marty) Smith
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Martin (Marty) Smith's curator insight, April 14, 2013 12:36 AM

There Money In Facebook Graph Search
I sense there is money to be made with graph search. I haven't figured out exactly how to make money yet, but this infographic helps by clearly defining what Facebook Graphi Search is all about and how you can take advantage. 

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9 Reasons Why Facebook Needs the "I Don't Care" Button - Infographic | Jeffbullas's Blog

9 Reasons Why Facebook Needs the "I Don't Care" Button - Infographic | Jeffbullas's Blog | AtDotCom Social media | Scoop.it
Do you remember when you joined Facebook? What was it like when you put in your details and joined the world's biggest social network? The ever present like button seems to have been with us forever.

Via Ivo Nový, Alessandro Rea
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Martin Gysler's comment, March 20, 2013 3:46 PM
I totally agree!
Rob Schneider's curator insight, March 21, 2013 1:53 AM

I especially like the honking at strangers and pretending to know them part. That's exactly what getting and having most Facebook "friends" feels like.

Stan Smith's comment, March 21, 2013 4:25 AM
Absolutely true!!!
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Is Your Company A Social Media SNOB? Take Our You Know Your A Social Media Snob If...Test

Is Your Company A Social Media SNOB? Take Our You Know Your A Social Media Snob If...Test | AtDotCom Social media | Scoop.it

Social Media Snob Test
The purpose of social media is to connect, to BE SOCIAL. Better to NOT be on social media than to be on social and look like an arrogant snob. Not being on social can be forgiven. Being a snob in this day an age is difficult to forgie.

You Know Your Company Is A Social Media Snob If...

* You follow less than 50% of your Twitter followers.
- Following a tiny % of your followers is the ultimate snobbery because it limits communication (you can't DM unless you follow) and you can't REWARD unless you follow. 
- When an expert in your area with 10x the following as your company has (at the moment) follows you FOLLOW THEM BACK!!

* You company doesn't Retweet.
- When you Retweet you share someone's take. You are saying, "this is good enough to share" and that statement is a reward and and a way to "mentor" your space.

* Your company doesn't respond to @yourcompany notes.
- Not responding in a timely way to @yourcompany notes is an EPIC customer service fail.

* Your company isn't on GPlus.
- Time to come in for the big win AND Gplus is the most disruptive social net because of its proximity to high yield SEO (duy its GOOGLE) and most business verticals are nascent on GPlus because there is a learning curve.

* Your company isn't having conversations.
- If you are still using social media to push messages without listening and responding you look either clueless or a snob (and neither of those are good).

* Your Company isn't on Instagram or Pinterest.
- Marketing communication is becoming highly visual so to not be on either Instragram or Pinterest is snobby since it feels like insisting we continue to do things the old "talk about ourselves to ourselves" way. 

* Your company isn't creating video.
- Video is highly widget-ized and so easy to share content. Video is also a more universal language. I may not speak english but video, done right, can be a cross cultural tool.  


* Your company[s SMM is highly scripted.
- Days of scripting every interaction with customers is long gone.  

Don't be a social media snob either by intention or ignorance because being a SNOB on social media is the wrong signal to send...always.  


Via Martin (Marty) Smith
John van den Brink's insight:

Great post by @Martin (Marty) Smith

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What Social Media Is Most Important To You?

What Social Media Is Most Important To You? | AtDotCom Social media | Scoop.it

Most Important Social Media
Friend asked a great question but in the wrong way. Social Media isn't important to me in and of itself, but each social media channel can help communicate marketing messages and thus become valuable and important.

Key is "matching the hatch" to borrow a fly fishing term.

Matching the hatch puts the right kind of content, what Gary Vaynerchuk calls "native content', on each social net when THAT information is important to communicating a marketing message. Here is how I answered:

Depends on what I'm trying to accomplish.

If I want comments and discussion GPlus.
If I want feedback from friends Facebook.
If I want to generally test Scoop.it.
If I want a "set it and forget it" content solution Paper.li.
If I have something happening now or want to newsjack Twitter.
To raise money on creative or gaming projects Kickstarter.
If I want to share videos YouTube.

If I want to serialize stories Storify.
If I want to test an infographic Pinterest. 
If I want to do something with audio then SmartCloud.
If I want to create sustainable and potentially "evergreen" content then I use WP blogs. Content becomes "evergreen" based on how it performs (views, shares, conversions).
If I want to sell something ecom then Shopify. 

Match the hatch to get the most from your content, your growing social media tribe, your time and content marketing and curation efforts.  


Via Martin (Marty) Smith
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malek's curator insight, January 15, 11:00 AM

It's the singer, not the song. Thrilling article about match the hatch for your content

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What Social Media Managers Need To Know About Facebook In 2014

What Social Media Managers Need To Know About Facebook In 2014 | AtDotCom Social media | Scoop.it
For many of us, it's hard to believe that 2013 is almost over.

Via Alessandro Rea
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Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT

Be A MENSCH Not A DeFriender Since Unfriending On Facebook Can HURT | AtDotCom Social media | Scoop.it

Quick IM Lesson For Non-IMers
If you don't work in Internet marketing you may not realize every blog post, social net and Tweet is connected and summarized into a Klout score. Here is my Klout score profile page: http://klout.com/#/ScentTrail

The key chart shows Facebook is half of my Klout score. Klout is being used in job interviews and to asses legitimacy of ideas like http://www.curecancerstarter.org. Right now I have 567 Facebook followers mostly friends form Choate, Vassar and my jobs with P&G, M&M/Mars and NutraSweet (some startup friends too).

When you defriend someone you hurt their Klout score and that could be a very big deal. My Facebook churns - Five come on and five drop off. If you are a friend of mine and I did something that makes you want to hit the UNFRIEND button please tell me what it was so I don't do it again (share WHY even if you go ahead and hit the unfriend button as at least then I will know how to avoid more drop offs).

if your Facebook KLOUT is strong and you unfriend then damage is multiplied. I can't think of a GOOD reason to delist someone from your Facebook. Even the most ardent Facebook content creators don't post more than a few times a day (shoot every second a thousand messages hit my twitter feeds).

Please try to be CAREFUL about defriending your friends who are Internet marketers since to do so could cost them jobs and in my case literaly millions for #curingcancer..


If hurting them is what you want then learn a lesson from a cancer survivor - Life is too short to be that mad about nothing at all. I suspect most "de-frienders" have no idea clicking on defriend could hurt the person they are defriending.

I ONLY defriend for spam and will never defriend people I went to school with or know from the various weigh stations of my career. So please don't draw the defriend gun out unless you really mean to inflict HARM (and even then don't defriend).

 


Via Martin (Marty) Smith
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lorrinda's curator insight, November 10, 2013 1:50 AM

klout.com sounds like a sort of digital credit score.  wow.  SO -- use this as a basis for formulating  your, "how to handle unfriendly friends on facebook policy."

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Facebook Contests Tips So You Don't End Up In Jail

Facebook Contests Tips So You Don't End Up In Jail | AtDotCom Social media | Scoop.it
Facebook Contests offer great opportunities to help a Facebook page grow, reach more people, and generate leads.

Via Mike Gingerich, Martin (Marty) Smith
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Mike Gingerich's curator insight, August 19, 2013 8:05 AM

8 tips that can help you succeed with your Facebook contest!

Martin (Marty) Smith's curator insight, August 19, 2013 8:36 AM

Facebook contests are trickier than you think. Facebook's Terms & Conditions are easy to break. Solid tips here for how to run a successful contests while staying out of Facebook jail (i.e. get your page taken down).   

Michael Pingree's curator insight, September 12, 2013 5:39 PM

Jail is a very bad thing...

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Infographic: Commonly misspelled words on Twitter, Facebook and G+

Infographic: Commonly misspelled words on Twitter, Facebook and G+ | AtDotCom Social media | Scoop.it

If you're using Twitter or Google+, half a percent of all everything you read can't be found in dictionary. The LOLs, YOLOs and OMGs, the looools and gottas, all are decidedly not according to Webster.  And odds are you’ve seen someone misspell separate, embarrass, achieve or surprise.


via Jim Dougherty

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Infographic: How to create the perfect Facebook profile picture

Infographic: How to create the perfect Facebook profile picture | AtDotCom Social media | Scoop.it
If you could see profiles of my Facebook friends (and you may be able to based upon this study), you would find this infographic even funnier. Do you know these people? Let me know what y