Ecommies - Identifying ecommerce trends, rate and review ecom tools and hold annual awards.
Holiday 2013 Awards
First Ecommies Holiday ratings are in. William-Sonoma & REI.com top the list in November and December. L. L. Bean gets "most improved" award from November to December and several trends emerge:
* Free Shipping out and back is trending especially in December.
* Free shipping all orders is trending.
* Hiding free shipping behind either codes or triggers is declining.
* Deal of the Day is trending with majors like REI.com adding DOD.
* Standard credit card based loyalty programs prevalent.
* Still many catalog and retail merchandising tactics such as "door busters".
Ratings report card on Google docs: http://bit.ly/1bPhwz3
Holiday ecommerce merchandising wasn't very inspired this year. December ratings went DOWN from November. Based on this year's performance ecommerce is clearly in a rut.
Via Martin (Marty) Smith